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KARLENE LUKOVITZ

Karlene Lukovitz is a regular contributor to MediaPost's "Marketing Daily," "Audience Development," "InPublishing" (U.K.), and other business publications, and edits "IPDA Newsstand Forum," a monthly newsletter on the magazine newsstand industry. You can reach Karlene at klukovitz@klmedialink.com.

Articles by Karlene All articles by Karlene

  • Mondelez Accelerates Mix Shift Via Google Video Deal in Marketing Daily on 10/01/2014

    Mondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in digital and in online video, in particular.

  • YouTube Cooking Stars Drive 133K Views For Truvia in Marketing Daily on 09/30/2014

    Truvia tapped the four cooking mavens -- April Moore, Byron Talbott, Joanne Ozug and Gaby Dalkin -- to create videos in which they make recipes using Truvia's new brown sugar blend, and promote a consumer video contest supporting that product launch.

  • Kraft Launches Hockeyville In The U.S.  in Marketing Daily on 09/29/2014

    "Hockey's popularity is growing rapidly, and this program enables Kraft to support a sport that's important to families and local communities," Julian Franklin, Kraft associate director of consumer engagement, tells "Marketing Daily."

  • Subway, Diet Coke Team On Taylor Swift Promo in Marketing Daily on 09/27/2014

    The #MeetTaylor campaign includes a sweeps offering daily drawings for a total of 46 trips-for-two to attend a concert and meet Swift during her 2015 tour. There are also 46 first prizes of packages that include a Taylor Swift guitar with a replica signature and other Swift swag.

  • Dunkin' Runs Video Contest For Dark Roast Launch in Marketing Daily on 09/29/2014

    Through Oct. 12, adult U.S. consumers can enter original videos in the "DDance for Dark Roast" contest to earn chances to win a grand prize of $5,000, or one of 10 prizes of a year's supply of the dark roast coffee.

  • Popchips' Next Stage Includes TV, Redesigned Site  in Marketing Daily on 09/25/2014

    Outside of cities, awareness of the brand is still "quite low," and television is the logical channel to "connect the dots across the country" and "bring up awareness quickly," Marc Seguin, who became Popchips Inc.'s CMO this past April, tells "Marketing Daily."

  • Coke, Pepsi, Dr Pepper Pledge Calorie Reduction in Marketing Daily on 09/23/2014

    The beverage companies and the American Beverage Association are working with the Alliance for a Healthier Generation, which was founded by former President Bill Clinton's Clinton Foundation and the American Heart Association to fight childhood obesity.

  • Lunchables Helps Renovate Boys & Girls Clubs in Marketing Daily on 09/24/2014

    To kick off and generate awareness for the program, professional skateboarder and MTV star Rob Dyrdek, founder of the SLS (Street League Skateboarding) Foundation, joined Lunchables on Sept. 23 to unveil a newly upgraded skate park.

  • Diet Coke Launching 'Get A Taste' Campaign in Marketing Daily on 09/23/2014

    The campaign focuses on the brand's "unique, delicious taste," reminding fans "why they fell in love with Diet Coke the first time," and "inviting everyone to experience the magic behind the taste," summed up Andrew McMillin, VP, Coca-Cola Brands, North America.

  • Kraft 'Enhancers' Implement Master Brand Strategy  in Marketing Daily on 09/22/2014

    "We needed to acknowledge and address the insight that the role of all three categories is simply to make food taste better," and market the lines with a consistent Kraft voice, Jon Swadley, director of marketing for the enhancers, tells "Marketing Daily."

Comments by Karlene All comments by Karlene

  • Chipotle's 'Scarecrow': 5.5+ Million Views And Counting by Karlene Lukovitz (Marketing Daily on 09/18/2013)

    Thanks...see http://www.youtube.com/watch?v=lUtnas5ScSE. Views now at 5.9 million.

  • Ben & Jerry's Gives Twist to Flavor Crowdsourcing by Karlene Lukovitz (Marketing Daily on 06/03/2013)

    Actually, not to be petty, but it was a PR info error.

  • Studies: Bad News About Sodium Content, Consumption by Karlene Lukovitz (Marketing Daily on 05/14/2013)

    Taylor: Your note re article not providing links to studies is puzzling, as the MediaPost Marketing Daily article above clearly does include links to both the URLs where both the CSPI and IOM studies can be accessed. Perhaps you were referring to other media outlets' coverage?

  • Brand Experience, Values Increasingly Drive Loyalty by Karlene Lukovitz (Marketing Daily on 02/06/2012)

    Mara--Many thanks for pointing out the important error in original posting. You are correct: Starbucks in fact not only made the packaged coffee rankings, but tied with Dunkin' Donuts for first place. The facts have been corrected in the article post and the change footnoted. In addition, we ran a correction in this morning's MD newsletter blast. My apologies to Starbucks and MD's readers for inadvertently misreading the results, and so misreporting, on this category.

  • Season 4, Episode 7: 'The Suitcase" -- Or, No One Puts Peggy In The Corner by Barbara Lippert (Mad Blog on 09/08/2010)

    As a general observation/compliment, "Dorothy Parker" does a great job of analyzing this show's episodes, picking up repetitive themes and acknowledging the ambiguities that make its writing above par. Agree that Hamm and Moss (and all of the actors, actually) do superb job of realistically and subtly conveying the ambiguous and/or conflicting emotions that real people would feel in the complex situations they face (due to others or their own actions). Re this current episode, "Dorothy" hints at Don perhaps beginning to consider Peggy as a love interest, as well as a more equal colleague and confidant...also occurs to me that Anna's spectral appearance might have been meant to imply her approval of Don becoming personally, as well as professionally, involved with Peggy? And while Peggy may be being forced into the caretaker role for immature men, seems like part of this episode's point was that she is also rapidly adopting their traits/behaviors, out of fear of being typecast/pigeon-holed as a "typical" woman and to further her professsional ambitions. Which, given how graphically the results of Don's and Duck's escape mechanisms are portrayed, would not seem to bode well for Peggy, either professionally OR personally. Might the message be that male or female, maturity means going through difficult decisions/pain and growing as a result, rather than escaping via easy, ready artificial means?

  • Miller High Life Gets Packaging Redesign by Karlene Lukovitz (Marketing Daily on 05/05/2010)

    Alas, this was a "virtual" label inspection--no kicks, but also no carbs/calories consumed.

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