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KARLENE LUKOVITZ

Karlene Lukovitz is a regular contributor to MediaPost's "Marketing Daily," "Audience Development," "InPublishing" (U.K.), and other business publications, and edits "IPDA Newsstand Forum," a monthly newsletter on the magazine newsstand industry. You can reach Karlene at klukovitz@klmedialink.com.

Articles by Karlene All articles by Karlene

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  • Chipotle's 'Scarecrow': 5.5+ Million Views And Counting by Karlene Lukovitz (Marketing Daily on 09/18/2013)

    Thanks...see http://www.youtube.com/watch?v=lUtnas5ScSE. Views now at 5.9 million.

  • Ben & Jerry's Gives Twist to Flavor Crowdsourcing by Karlene Lukovitz (Marketing Daily on 06/03/2013)

    Actually, not to be petty, but it was a PR info error.

  • Studies: Bad News About Sodium Content, Consumption by Karlene Lukovitz (Marketing Daily on 05/14/2013)

    Taylor: Your note re article not providing links to studies is puzzling, as the MediaPost Marketing Daily article above clearly does include links to both the URLs where both the CSPI and IOM studies can be accessed. Perhaps you were referring to other media outlets' coverage?

  • Brand Experience, Values Increasingly Drive Loyalty by Karlene Lukovitz (Marketing Daily on 02/06/2012)

    Mara--Many thanks for pointing out the important error in original posting. You are correct: Starbucks in fact not only made the packaged coffee rankings, but tied with Dunkin' Donuts for first place. The facts have been corrected in the article post and the change footnoted. In addition, we ran a correction in this morning's MD newsletter blast. My apologies to Starbucks and MD's readers for inadvertently misreading the results, and so misreporting, on this category.

  • Season 4, Episode 7: 'The Suitcase" -- Or, No One Puts Peggy In The Corner by Barbara Lippert (Mad Blog on 09/08/2010)

    As a general observation/compliment, "Dorothy Parker" does a great job of analyzing this show's episodes, picking up repetitive themes and acknowledging the ambiguities that make its writing above par. Agree that Hamm and Moss (and all of the actors, actually) do superb job of realistically and subtly conveying the ambiguous and/or conflicting emotions that real people would feel in the complex situations they face (due to others or their own actions). Re this current episode, "Dorothy" hints at Don perhaps beginning to consider Peggy as a love interest, as well as a more equal colleague and confidant...also occurs to me that Anna's spectral appearance might have been meant to imply her approval of Don becoming personally, as well as professionally, involved with Peggy? And while Peggy may be being forced into the caretaker role for immature men, seems like part of this episode's point was that she is also rapidly adopting their traits/behaviors, out of fear of being typecast/pigeon-holed as a "typical" woman and to further her professsional ambitions. Which, given how graphically the results of Don's and Duck's escape mechanisms are portrayed, would not seem to bode well for Peggy, either professionally OR personally. Might the message be that male or female, maturity means going through difficult decisions/pain and growing as a result, rather than escaping via easy, ready artificial means?

  • Miller High Life Gets Packaging Redesign by Karlene Lukovitz (Marketing Daily on 05/05/2010)

    Alas, this was a "virtual" label inspection--no kicks, but also no carbs/calories consumed.

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