- In MSN Deal, FoxSports.com Content Replaces ESPN's On New Co-branded Site
Online Media Daily, Kate Kaye - Wednesday, June 30, 2004
MSN's big day: As Microsoft Corp. begins its new fiscal year, i ...
- Acquisition Action Reflects Online Ad Industry's Survival Instincts
Online Media Daily, Kate Kaye - Tuesday, June 29, 2004
Buying Binge: The interactive advertising industry is seeing a mini-buying spree, reflecti ...
- Publishers Say Current Ad-Serving Systems Can't Handle Complex Frequency Caps
Online Media Daily, Kate Kaye - Monday, June 28, 2004
A new survey conducted by ad management firm CheckM8 finds that t ...
- DNC Updates Web Site, Continues Focus On Database Expansion
Online Media Daily, Kate Kaye - Friday, June 25, 2004
The Democrats are ratcheting up the online thunder today, launching the thi ...
- In the Trenches With Randy Schwartz, Media Director at Reprise Media
Online Media Daily, Kate Kaye - Thursday, June 24, 2004
Randy Schwartz, media director at Reprise Media, says Google's image ads ha ...
- Rich Media Tech Firm Could Snare A Coveted Cannes Lion
Online Media Daily, Kate Kaye - Wednesday, June 23, 2004
An ad featuring streaming video technology from United Virtualities is nominated f ...
- Efficient Frontier Takes Holistic Approach to Keyword Search Bidding
Online Media Daily, Kate Kaye - Tuesday, June 22, 2004
Efficient Frontier offers a paid search service that automates search keyword bi ...
- Honda, Saab Poised To Launch Campaigns With Unicast Video Commercial
Online Media Daily, Kate Kaye - Monday, June 21, 2004
Two big auto brands--Honda and Saab--are poised to launch campaigns using t ...
- Online Political Ad Spending Could Double This Year, Say Political Consultants
Online Media Daily, Kate Kaye - Monday, June 21, 2004
Online ad dollars supporting political campaigns could double to around 2 ...
- In The Trenches With Jim Colestock, Manager Systems Administration at Tacoda Systems
Online Media Daily, Kate Kaye - Thursday, June 17, 2004
Jim Colestock, today's In the Trenches subject, helps keep Tacoda Systems runnin ...
- Marketing Chiefs: Boost Internet Spending, Continue Media Integration
Online Media Daily, Kate Kaye - Wednesday, June 16, 2004
Marketers are finally diverting more dollars from offline budgets to online medi ...
- Survey: Men More Likely To Accept Tracking For Ad Targeting
Online Media Daily, Kate Kaye - Tuesday, June 15, 2004
A survey conducted by BURST! Media for MediaDailyNews shows that 49.3 perce ...
- Survey For MediaDailyNews Shows Web Users Know They're Being Watched
Online Media Daily, Kate Kaye - Monday, June 14, 2004
Research conducted by BURST! Media for MediaPost's MediaDailyNews suggests that consumers a ...
- Study Shows Blog Readers Defy Stereotypes
Online Media Daily, Kate Kaye - Friday, June 11, 2004
Blog readers aren't just a bunch of kids with too many opinion ...
- NewsStand Launches Browser-Based Reader To Lure More Digital Publication Subscribers
Online Media Daily, Kate Kaye - Thursday, June 10, 2004
NewsStand bows a browser-based tool for reading digital editions of newspapers a ...
- In the Trenches With Jeff Landi, Client Development Manager at Dynamic Logic
Online Media Daily, Kate Kaye - Thursday, June 10, 2004
Jeff Landi, client development manager at Dynamic Logic, and this week's ...
- Games For Good: Conference Promotes Video Games As Agents Of Change
Online Media Daily, Kate Kaye - Wednesday, June 9, 2004
An interactive games conference shows games promoting loftier goals than dodging bulle ...
- LookSmart/UC Berkeley Bow Affinity Search
Online Media Daily, Kate Kaye - Monday, June 7, 2004
LookSmart has partnered with the University of California-Berkeley to create a brand ...
- Poindexter Updates Optimization Software, Broadens Publisher Applications
Online Media Daily, Kate Kaye - Friday, June 4, 2004
Poindexter upgrades its optimization software, deepening its publisher-side applications and adding ...
- In the Trenches With Colin O'Malley, Product Manager at TRUSTe
Online Media Daily, Kate Kaye - Thursday, June 3, 2004
Internet privacy watchdog TRUSTe has lent online publishers and e-commerce companies ...
- Study Indicates On-Site Search Drives Bigger Orders, Non-Buyers Abandon Most Carts
Online Media Daily, Kate Kaye - Wednesday, June 2, 2004
Consumers say they like to shop online, but getting shopping carts throu ...
- Email Report Shows Relatively Steady Delivery, Open and Click Rates
Online Media Daily, Kate Kaye - Tuesday, June 1, 2004
DoubleClick's analysis of first-quarter email marketing indicates that the federal Can-Spam A ...