- Q&A: Wooing Women through Behavioral Targeting
Data and Targeting Insider, Kate Kaye - Friday, September 30, 2005
Women's marketing expert Andrea Learned likes to think that women test o ...
- Getting On the Right (Audience) Track
Data and Targeting Insider, Kate Kaye - Friday, September 16, 2005
Cheerleaders for behavioral marketing techniques say the latest data- tracking and audience-segmenti ...
- What's Behind the Behavioral Curtain? We May Never Know
Data and Targeting Insider, Kate Kaye - Friday, September 9, 2005
Online ad industry talking heads spout off all the time about t ...
- Web Radicals Might Mean Business. The Industry Should, Too
Data and Targeting Insider, Kate Kaye - Friday, September 2, 2005
The NETives are getting restless. Yes, alongside their anti-cookie brothers-in-arms, freedom-fighter factio ...