KATHLEEN STOCKHAM

Kathleen Stockham is digital channel lead at Verizon Wireless.

  • Drag Of A Tagline
    As the parent of a teen and a "tween," I am well ...
  • Social Local - Global Target
    For the politically minded marketer, the social media sphere is likely the ...
  • The Motley Household
    As demographic and political leanings of the country change seemingly every two ...
  • Red, White and Euwwww....
    Hear that? That somber, deep reverberation as the clock strikes midnight? Birds ...
  • Thrash & Burn CRM
    A long-time e-commerce colleague reached out to me for a "cocktail and ...
  • Subbing In For The UnSub
    I finally said goodbye to an outdoor retailer in my inbox who ...
  • The Agony Of Receipt ...
    I have a new car, and I took my baby in for ...
  • The King Of CRM?
    I just returned from a very good conference, and on the second ...
  • Committing Sharknado
    Okay, sure I admit it. I added the "Sharknado" name to my ...
  • Sunken Cake - The Amy's Baking Company Recipe
    By now, you may have heard the story about the Scottsdale, Ariz., ...
  • The Snap Trap Of Loyalty
    Examine what your customers are actually using your loyalty program for: discounts, ...
  • The Enemy Mine
    When you report your social media metrics to your boss or a ...
  • When The Tables Are Turned
    I recently spent my entire weekend with cheerleading moms in Dallas, at ...
  • Target Practice
    Recently, in a detailed conversation with a client, they had some very ...
  • Feeding Your Narcissistic Customers?
    It's still first quarter so technically all of us should still be ...
  • Stepping On The Scale
    So it's that time of year when you take advantage of the ...
  • Seating Customers At The Holiday Table
    Holiday time often means pressure to include those that, during the year, ...
  • The Night The Lights Went Out
    The slow and painful recovery in the Northeast from that fat, destructive, ...
  • A Swing And A 'Miss'
    We are in the thick of election season, just days from electing ...
  • 'It's The (Database) Economy, Stupid!'
    Years ago, notorious political mouthpiece, James Carville (who "Family Guy" patriarch Peter ...
  • Not Too Chicken To Have A Beef
    What the Chick-Fil-A media storm tells us about CRM. ...
  • Seating For 2 Or 2,000,000?
    Are your CRM efforts aimed at a "big tent" strategy or just ...
  • Gross, Can You Rate Rejection?
    For some of our clients the focus seems to always be around ...
  • When the Spirit Moves You
    No doubt you have seen the rather public missteps and head-shaking arrogance ...
  • SCRAM! -Harnessing Social Customer Relationship Application Management
    If you've been following the trends recently in Social Media you are ...
  • Facebook Is Your New CRM
    Fool me once, shame on me. Fool me twice, punish me with ...
  • CRM And The City
    Taking your CRM efforts and creating personas around user behavior is not ...
  • Making A 'Maverick' Out Of CRM?
    The new year kicked off the announcement that Mark Cuban (read: guy ...
  • 'Merchandising' Your Web Forms To Reduce Abandonment
    Everyone knows the grocery store analogy in understanding merchandising; milk and core ...
  • Making A Circus Out Of Your CRM
    Some say that relationships are part guesswork, part instinct and part schmooze. ...