- E-books as Marketing Tools
Online Media Daily, Ken Liebeskind - Monday, April 30, 2001
E-books may never be as popular as hard covers or paperbacks, b ...
- Surfernetwork Stations To Use MeasureCast Audience Measurement Data
Online Media Daily, Ken Liebeskind - Monday, April 30, 2001
SurferNetwork has signed on with MeasureCast to provide third-party audience data f ...
- It's Not Just Advertising, it's Content Integration.
Online Media Daily, Ken Liebeskind - Friday, April 27, 2001
That's the key element of Unilever's new campaign on the Microsoft Networ ...
- A New Streaming Ad Format
Online Media Daily, Ken Liebeskind - Thursday, April 26, 2001
On24, which produces streaming financial news content for its own website a ...
- Another Spot TV Avails Site Launched
Online Media Daily, Ken Liebeskind - Wednesday, April 25, 2001
Many companies have tried developing and marketing online tools for buying offli ...
- 17 Ways To Reach Investor Audience
Online Media Daily, Ken Liebeskind - Monday, April 23, 2001
OneFN is proof that the banding together of sites in a catego ...
- New Software App Targets TV Ads To PVR Users
Online Media Daily, Ken Liebeskind - Friday, April 20, 2001
If this new software rolls out successfully, it will accomplish a f ...
- 17 Ways To Reach Investor Audience
Online Media Daily, Ken Liebeskind - Friday, April 20, 2001
OneFN is proof that the banding together of sites in a catego ...
- The Evolution of Ads on Games
Online Media Daily, Ken Liebeskind - Wednesday, April 18, 2001
The use of computer games in advertising is growing. And now t ...
- eMadison Scaling Back
Online Media Daily, Ken Liebeskind - Tuesday, April 17, 2001
"The game will be over in the next six or eight mont ...
- Satisfying Privacy Advocates
Online Media Daily, Ken Liebeskind - Tuesday, April 17, 2001
Ad serving companies and privacy advocates can't seem to agree on ju ...
- Radio Clutter Lightening
Online Media Daily, Ken Liebeskind - Monday, April 16, 2001
A report issued today by Empower MediaMarketing, a Cincinnati, OH media buyi ...
- It's Jupiter Ratings Time Again
Online Media Daily, Ken Liebeskind - Monday, April 16, 2001
People's comfort level with the medium continues to rise. Advertisers with ...
- AFTRA Fees Crippling Internet Radio
Online Media Daily, Ken Liebeskind - Friday, April 13, 2001
Been listening to Internet radio lately? If you have, you may ...
- Cross-Media Advertising Grows With New AOL Time Warner Deals
Online Media Daily, Ken Liebeskind - Thursday, April 12, 2001
Time: fourth quarter, 2000. Place: CNN offices in New York. The participant ...
- Lifetime's Upfront Presentation a Celebration
Online Media Daily, Ken Liebeskind - Wednesday, April 11, 2001
What does a television network advertising executive say at an upfront presentatio ...
- "Shoshkeles" - a New Online Ad Format
Online Media Daily, Ken Liebeskind - Tuesday, April 10, 2001
Beginning next week, strange graphics will be moving across the Boston.com ho ...
- B2BWorks to Sell Ads for Thomson Healthcare Sites
Online Media Daily, Ken Liebeskind - Monday, April 9, 2001
B2BWorks continues to defy the dot.com downtrend, signing up deal after de ...
- Viral Game Campaign A Winner For Verado
Online Media Daily, Ken Liebeskind - Friday, April 6, 2001
A viral game campaign is successfully branding a complex IT product. Here ...
- Rich Media Road Show Comes to New York
Online Media Daily, Ken Liebeskind - Thursday, April 5, 2001
"Rich media advertising is still a pioneering field, but the future ...
- Advertising Confidence Index Anything But Confident
Online Media Daily, Ken Liebeskind - Wednesday, April 4, 2001
It's called the Advertising Confidence Index, but perhaps the name should ...
- Batter Up!
Online Media Daily, Ken Liebeskind - Tuesday, April 3, 2001
Internet broadcasts of Major League Baseball games will be available by subscripti ...
- UPN Chains of Love
Online Media Daily, Ken Liebeskind - Tuesday, April 3, 2001
In an effort to promote "Chains of Love," a reality series debuti ...