Results for May 2003
  • Women's Mags Downplay MRI Data
    When Mediamark Research unveiled its spring 2003 magazine-readership data last week, one ...
  • Newspapers Hold Fire For Q1
    Preliminary results released yesterday by the Newspaper Association of America suggest that ...
  • Shhhhhh! Hallmark Tests Publishing
    Hallmark, one of the country's most venerable brand names, has waded tentatively ...
  • Razor Nicking At The Competition
    If you want to rile Razor publisher Richard Botto, you need do ...
  • Ads That Don't Quit
    Desktop applications provide advertising that's always on. ...
  • New Digest Takes Mental Illness To Task
    After nine years in Canada, during which it racked up considerable support ...
  • Music Title Vet Takes Another Cut
    Male music enthusiasts over the age of 30, a group largely abandoned ...
  • Fortune Ads Outline Edit Vision
    After nearly three years of relative silence, Fortune magazine has unveiled a ...
  • Asian-Americans, Meet Audrey
    Hoping to appeal to an affluent, well-educated segment of the population that ...
  • Life's A Skate At SG
    As SG: Surf Snow Skate Girl bounds through its second year of ...
  • Digest Campaign Stresses Community
    When asked about his magazine's recently launched advertising campaign, Reader's Digest ...
  • BusinessWeek Hits The Runway
    When BusinessWeek and style gurus Chic Simple announced an agreement last week ...
  • Parenting: On A Nice Little Run
    You'll have to forgive Parenting publisher Jeff Wellington if he's a bit ...
  • MPA Study Details Auto Success
    A study commissioned by the Magazine Publishers of America (MPA) revealed that ...
  • Teva Finds Extreme Media Bonds
    To generate sponsorship revenue and generate buzz for the fledgling Teva Mountain ...
  • Playboy Dresses Up Q1 Performance
    The publishing group of Playboy Enterprises didn't overwhelm anybody with its first-quarter ...
  • PIB Numbers May Show Recovery
    With the release of the latest Publishers Information Bureau advertising revenue and ...
  • Sun Rolls Out Rate-Base Guarantee
    In announcing the details of its second Audit Bureau of Circulations publisher's ...
  • American Magazine Goes For Nostalgia
    Wal-Mart may have bounced the laddie mags, but it is staying with ...
  • NAA Senses Good Vibe
    In the wake of the Newspaper Association of America's annual convention in ...
  • NAA Reports Drop in Circ
    Despite a slight drop in daily and Sunday circulation, newspapers in the ...
  • At Issue: Is Major League Baseball Still a Hit with Advertisers?
    Six experts take a swing at this hardball question. ...
  • Ads That Don't Quit
    Desktop applications provide advertising that's always on. ...