- Women's Mags Downplay MRI Data
MediaDailyNews, Larry Dobrow - Thursday, May 29, 2003
When Mediamark Research unveiled its spring 2003 magazine-readership data last week, o ...
- Newspapers Hold Fire For Q1
MediaDailyNews, Larry Dobrow - Wednesday, May 28, 2003
Preliminary results released yesterday by the Newspaper Association of America suggest th ...
- Shhhhhh! Hallmark Tests Publishing
MediaDailyNews, Larry Dobrow - Tuesday, May 27, 2003
Hallmark, one of the country's most venerable brand names, has waded tentative ...
- Razor Nicking At The Competition
MediaDailyNews, Larry Dobrow - Tuesday, May 27, 2003
If you want to rile Razor publisher Richard Botto, you need ...
- Ads That Don't Quit
Online Media Daily, Larry Dobrow - Friday, May 23, 2003
Desktop applications provide advertising that's always on. ...
- New Digest Takes Mental Illness To Task
MediaDailyNews, Larry Dobrow - Thursday, May 22, 2003
After nine years in Canada, during which it racked up considerable suppo ...
- Music Title Vet Takes Another Cut
MediaDailyNews, Larry Dobrow - Wednesday, May 21, 2003
Male music enthusiasts over the age of 30, a group largely abandon ...
- Fortune Ads Outline Edit Vision
MediaDailyNews, Larry Dobrow - Tuesday, May 20, 2003
After nearly three years of relative silence, Fortune magazine has unveiled ...
- Asian-Americans, Meet Audrey
MediaDailyNews, Larry Dobrow - Monday, May 19, 2003
Hoping to appeal to an affluent, well-educated segment of the population th ...
- Life's A Skate At SG
MediaDailyNews, Larry Dobrow - Monday, May 19, 2003
As SG: Surf Snow Skate Girl bounds through its second year ...
- Digest Campaign Stresses Community
MediaDailyNews, Larry Dobrow - Thursday, May 15, 2003
When asked about his magazine's recently launched advertising campaign, Reader's Digest ...
- BusinessWeek Hits The Runway
MediaDailyNews, Larry Dobrow - Wednesday, May 14, 2003
When BusinessWeek and style gurus Chic Simple announced an agreement last we ...
- Parenting: On A Nice Little Run
MediaDailyNews, Larry Dobrow - Tuesday, May 13, 2003
You'll have to forgive Parenting publisher Jeff Wellington if he's a b ...
- MPA Study Details Auto Success
MediaDailyNews, Larry Dobrow - Monday, May 12, 2003
A study commissioned by the Magazine Publishers of America (MPA) revealed th ...
- Teva Finds Extreme Media Bonds
MediaDailyNews, Larry Dobrow - Monday, May 12, 2003
To generate sponsorship revenue and generate buzz for the fledgling Teva Mounta ...
- Playboy Dresses Up Q1 Performance
MediaDailyNews, Larry Dobrow - Friday, May 9, 2003
The publishing group of Playboy Enterprises didn't overwhelm anybody with its first-quart ...
- PIB Numbers May Show Recovery
MediaDailyNews, Larry Dobrow - Thursday, May 8, 2003
With the release of the latest Publishers Information Bureau advertising revenue a ...
- Sun Rolls Out Rate-Base Guarantee
MediaDailyNews, Larry Dobrow - Wednesday, May 7, 2003
In announcing the details of its second Audit Bureau of Circulations publisher ...
- NAA Senses Good Vibe
MediaDailyNews, Larry Dobrow - Tuesday, May 6, 2003
In the wake of the Newspaper Association of America's annual convention ...
- American Magazine Goes For Nostalgia
MediaDailyNews, Larry Dobrow - Tuesday, May 6, 2003
Wal-Mart may have bounced the laddie mags, but it is staying wi ...
- NAA Reports Drop in Circ
MediaDailyNews, Larry Dobrow - Monday, May 5, 2003
Despite a slight drop in daily and Sunday circulation, newspapers in t ...
- At Issue: Is Major League Baseball Still a Hit with Advertisers?
Media Magazine, Larry Dobrow - Thursday, May 22, 2003
Six experts take a swing at this hardball question. ...
- Ads That Don't Quit
OMMA Magazine, Larry Dobrow - Friday, May 30, 2003
Desktop applications provide advertising that's always on. ...