- Clear Channel Goes Live With Magazine
MediaDailyNews, Larry Dobrow - Monday, June 30, 2003
Hoping to bolster the company's extensive radio and venue holdings, Clear Channel ...
- Nextel Revs It Up For NASCAR
MediaDailyNews, Larry Dobrow - Friday, June 27, 2003
When Nextel recently secured title sponsorship of what has been known sin ...
- Economist Plays Its Strengths
MediaDailyNews, Larry Dobrow - Thursday, June 26, 2003
When Olly Comyn arrived in the U.S. near the end of t ...
- CNET Rises Up With Intromercials
Online Media Daily, Larry Dobrow - Thursday, June 26, 2003
The intromercial, defined by the new media giant as a "five-second ri ...
- Skyy Relaunch Goes To The Movies
Online Media Daily, Larry Dobrow - Wednesday, June 25, 2003
Hoping to better align its online presence with its film-centric advertising a ...
- MPA: Influencers Reading Magazines
MediaDailyNews, Larry Dobrow - Tuesday, June 24, 2003
Advertisers wanting to reach so-called "Influential Americans" should hawk their wares mo ...
- DoubleClick Inks eBay
Online Media Daily, Larry Dobrow - Tuesday, June 24, 2003
DoubleClick has cemented a multi-year deal to become eBay's primary online ...
- CurtCo Antes Up For Worth
MediaDailyNews, Larry Dobrow - Monday, June 23, 2003
The economy may remain sluggish and the title itself may have be ...
- Print Measurement Debate Rages On
MediaDailyNews, Larry Dobrow - Friday, June 20, 2003
Advertisers, agencies and publishers may purport to measure magazine readership, but t ...
- Print Outlook Surprisingly Bright
MediaDailyNews, Larry Dobrow - Thursday, June 19, 2003
In a "State of the Union" session surveying big-picture trends in t ...
- MPA Takes On Healthcare
MediaDailyNews, Larry Dobrow - Wednesday, June 18, 2003
A recent study has revealed that magazine readers are more likely ...
- AARP Wants To Rethink The Older Set
MediaDailyNews, Larry Dobrow - Wednesday, June 18, 2003
AARP The Magazine, it seems, wants to get younger. ...
- Simmons Measures Teen Readers
MediaDailyNews, Larry Dobrow - Tuesday, June 17, 2003
Thinking about advertising in a women's magazine? Be careful, because nearly ...
- New Play-Ad Concept Ready For Launch
Online Media Daily, Larry Dobrow - Tuesday, June 17, 2003
Getting consumers to respond to streamed ads remains the Holy Grail f ...
- Mini Raises The Bar For Print
MediaDailyNews, Larry Dobrow - Monday, June 16, 2003
Before planning its latest print blitz, the folks at MINI and ...
- Biography Holds The Middle Ground
MediaDailyNews, Larry Dobrow - Friday, June 13, 2003
Biography magazine might be one of the two or three consumer titl ...
- Fix Is In At Playboy
MediaDailyNews, Larry Dobrow - Thursday, June 12, 2003
In an interview five weeks ago, Playboy vice president and publisher J ...
- Magazines React to the Upfront
MediaDailyNews, Larry Dobrow - Wednesday, June 11, 2003
Though initially drowned out by the euphoric whoops coming from their ...
- PIB: Revenues, Ad Pages Up Year to Date
MediaDailyNews, Larry Dobrow - Tuesday, June 10, 2003
With yesterday's release of the Publishing Information Bureau's May and year-to-date audit ...
- Prevention Magazine: Life After iVillage
Online Media Daily, Larry Dobrow - Tuesday, June 10, 2003
After parting ways with iVillage in January, Prevention magazine has found ...
- Mental Floss Seeks More Than Hype
MediaDailyNews, Larry Dobrow - Monday, June 9, 2003
For a nearly two-year-old magazine, mental_floss would seem well on its w ...
- MediaSavers Explores A Niche
MediaDailyNews, Larry Dobrow - Friday, June 6, 2003
Don't talk about the travel recession to MediaSavers International, a new media-buyi ...
- NYT Tries to Regain Credibility with Advertisers
MediaDailyNews, Larry Dobrow - Thursday, June 5, 2003
With yesterday's resignations of New York Times executive editor Howell Raines a ...
- Bridal Books: Beating the Recession
MediaDailyNews, Larry Dobrow - Thursday, June 5, 2003
When asked why their editorial offerings seemed to hold up relatively we ...
- Tennis Mag Pairs With Rolex and British Airways
MediaDailyNews, Larry Dobrow - Wednesday, June 4, 2003
Hoping to inject a little British charm into the decidedly manic atmosphe ...
- Space Holdings Secures $4 Million
Online Media Daily, Larry Dobrow - Wednesday, June 4, 2003
The news earlier this week that Space Holdings had secured $4 milli ...
- Ramp Revs Up Redesign
MediaDailyNews, Larry Dobrow - Tuesday, June 3, 2003
Hoping to fill what the magazine feels is an underserved demographic nic ...
- Vegas Rolls The Dice
MediaDailyNews, Larry Dobrow - Monday, June 2, 2003
Calling from a golf course one day before he turns 50 ...