Results for June 2003
  • Clear Channel Goes Live With Magazine
    Hoping to bolster the company's extensive radio and venue holdings, Clear Channel's ...
  • Nextel Revs It Up For NASCAR
    When Nextel recently secured title sponsorship of what has been known since ...
  • Economist Plays Its Strengths
    When Olly Comyn arrived in the U.S. near the end of the ...
  • CNET Rises Up With Intromercials
    The intromercial, defined by the new media giant as a "five-second rich ...
  • Skyy Relaunch Goes To The Movies
    Hoping to better align its online presence with its film-centric advertising and ...
  • MPA: Influencers Reading Magazines
    Advertisers wanting to reach so-called "Influential Americans" should hawk their wares more ...
  • DoubleClick Inks eBay
    DoubleClick has cemented a multi-year deal to become eBay's primary online ad ...
  • CurtCo Antes Up For Worth
    The economy may remain sluggish and the title itself may have been ...
  • Print Measurement Debate Rages On
    Advertisers, agencies and publishers may purport to measure magazine readership, but the ...
  • Print Outlook Surprisingly Bright
    In a "State of the Union" session surveying big-picture trends in the ...
  • MPA Takes On Healthcare
    A recent study has revealed that magazine readers are more likely to ...
  • AARP Wants To Rethink The Older Set
    AARP The Magazine, it seems, wants to get younger. ...
  • Simmons Measures Teen Readers
    Thinking about advertising in a women's magazine? Be careful, because nearly 23 ...
  • New Play-Ad Concept Ready For Launch
    Getting consumers to respond to streamed ads remains the Holy Grail for ...
  • Mini Raises The Bar For Print
    Before planning its latest print blitz, the folks at MINI and ad ...
  • Biography Holds The Middle Ground
    Biography magazine might be one of the two or three consumer titles ...
  • Fix Is In At Playboy
    In an interview five weeks ago, Playboy vice president and publisher Jim ...
  • Magazines React to the Upfront
    Though initially drowned out by the euphoric whoops coming from their TV ...
  • PIB: Revenues, Ad Pages Up Year to Date
    With yesterday's release of the Publishing Information Bureau's May and year-to-date audited ...
  • Prevention Magazine: Life After iVillage
    After parting ways with iVillage in January, Prevention magazine has found a ...
  • Mental Floss Seeks More Than Hype
    For a nearly two-year-old magazine, mental_floss would seem well on its way ...
  • MediaSavers Explores A Niche
    Don't talk about the travel recession to MediaSavers International, a new media-buying ...
  • NYT Tries to Regain Credibility with Advertisers
    With yesterday's resignations of New York Times executive editor Howell Raines and ...
  • Bridal Books: Beating the Recession
    When asked why their editorial offerings seemed to hold up relatively well ...
  • Tennis Mag Pairs With Rolex and British Airways
    Hoping to inject a little British charm into the decidedly manic atmosphere ...
  • Space Holdings Secures $4 Million
    The news earlier this week that Space Holdings had secured $4 million ...
  • Ramp Revs Up Redesign
    Hoping to fill what the magazine feels is an underserved demographic niche ...
  • Vegas Rolls The Dice
    Calling from a golf course one day before he turns 50 - ...