LARRY DOBROW

Featured Columnist , MediaPost

Results for July 2003
  • Virginian-Pilot Tries Promotional Selling
    While the Virginian-Pilot doesn't claim to have stumbled onto a panacea with ...
  • Tray Liners: A New Ad Medium?
    Promising local and national advertisers a low-cost alternative to directories like the ...
  • IHT Premieres Luxury Ad Forum
    Hoping to offer advertisers a forum unprecedented in both reach and exclusivity, ...
  • Fairchild Acquires Elegant Bride
    Putting several weeks of rumors to rest, Fairchild Publications announced yesterday that ...
  • IEEE Goes Mainstream
    Perhaps one of the more complicated challenges in publishing is taking a ...
  • Radar Magazine: Lessons Learned
    Paging through the second issue of Radar, it's impossible not to recall ...
  • Seventeen Replaces Editor, Publisher
    Hearst shook up the mastheads at a trio of its titles yesterday, ...
  • Parade Drawing Big Ad Dollars
    Not that it was ever mistaken for anything else among the media ...
  • PromoClock Premieres Desktop Branding App
    Hoping to help marketers find their way onto consumers' desktops in a ...
  • Genre: Reaching an Underserved Market
    There are 28 million gay men and women in the U.S., boasting ...
  • Real Simple Makes Success Look Easy
    When the Publishers Information Bureau released its half-year data last week, few ...
  • Saturday Evening Post Continues Revival
    When media pundits talk about the Saturday Evening Post, they usually toss ...
  • Study Says Custom Pubs Effectiveness Growing
    A new study commissioned by the Custom Publishing Council (CPC) has revealed ...
  • Washington Post Launches Free Tab
    Hoping to reach well-heeled commuters whose busy schedules prevent them from reading ...
  • Guideposts Banks On Positive Thinking
    Guideposts may be one of the best-kept secrets in publishing - that ...
  • PIB Data: Pages Down, Revenue Up
    While the magazine business inched forward during the first six months of ...
  • Distinction Targets Upscale LA
    In most major U.S. cities, you can't take afternoon tea without getting ...
  • Times Fashions Struts For Anniversary
    For a magazine that only publishes four times a year, The New ...
  • Movieline Goes To Rewrite
    When Movieline's May/June issue hit newsstands earlier this year, readers and advertisers ...
  • Involvement Alliance Shows Better Recall
    A consortium of magazines advocating the Involvement Index have released a report ...
  • Volvo: Exclusively Online
    For the European launch of the new Volvo R, the venerable Swedish ...
  • FT Campaign Sounds Global Note
    The U.S. economy may remain mired in a slump, but that doesn't ...
  • Men's Magazines are Smokin' Hot
    The content is sultry, the ad pages are sizzling, and the competition ...