- Virginian-Pilot Tries Promotional Selling
MediaDailyNews, Larry Dobrow - Thursday, July 31, 2003
While the Virginian-Pilot doesn't claim to have stumbled onto a panacea wi ...
- Tray Liners: A New Ad Medium?
MediaDailyNews, Larry Dobrow - Wednesday, July 30, 2003
Promising local and national advertisers a low-cost alternative to directories like t ...
- IHT Premieres Luxury Ad Forum
MediaDailyNews, Larry Dobrow - Tuesday, July 29, 2003
Hoping to offer advertisers a forum unprecedented in both reach and exclusivit ...
- Fairchild Acquires Elegant Bride
MediaDailyNews, Larry Dobrow - Monday, July 28, 2003
Putting several weeks of rumors to rest, Fairchild Publications announced yesterday th ...
- IEEE Goes Mainstream
MediaDailyNews, Larry Dobrow - Friday, July 25, 2003
Perhaps one of the more complicated challenges in publishing is taking ...
- Radar Magazine: Lessons Learned
MediaDailyNews, Larry Dobrow - Thursday, July 24, 2003
Paging through the second issue of Radar, it's impossible not to reca ...
- Seventeen Replaces Editor, Publisher
MediaDailyNews, Larry Dobrow - Wednesday, July 23, 2003
Hearst shook up the mastheads at a trio of its titles yesterda ...
- Parade Drawing Big Ad Dollars
MediaDailyNews, Larry Dobrow - Tuesday, July 22, 2003
Not that it was ever mistaken for anything else among the med ...
- PromoClock Premieres Desktop Branding App
Online Media Daily, Larry Dobrow - Tuesday, July 22, 2003
Hoping to help marketers find their way onto consumers' desktops in ...
- Genre: Reaching an Underserved Market
MediaDailyNews, Larry Dobrow - Tuesday, July 22, 2003
There are 28 million gay men and women in the U.S., boasti ...
- Real Simple Makes Success Look Easy
MediaDailyNews, Larry Dobrow - Thursday, July 17, 2003
When the Publishers Information Bureau released its half-year data last week, f ...
- Saturday Evening Post Continues Revival
MediaDailyNews, Larry Dobrow - Wednesday, July 16, 2003
When media pundits talk about the Saturday Evening Post, they usually to ...
- Study Says Custom Pubs Effectiveness Growing
MediaDailyNews, Larry Dobrow - Tuesday, July 15, 2003
A new study commissioned by the Custom Publishing Council (CPC) has reveal ...
- Washington Post Launches Free Tab
MediaDailyNews, Larry Dobrow - Friday, July 11, 2003
Hoping to reach well-heeled commuters whose busy schedules prevent them from readi ...
- Guideposts Banks On Positive Thinking
MediaDailyNews, Larry Dobrow - Thursday, July 10, 2003
Guideposts may be one of the best-kept secrets in publishing - th ...
- PIB Data: Pages Down, Revenue Up
MediaDailyNews, Larry Dobrow - Wednesday, July 9, 2003
While the magazine business inched forward during the first six months ...
- Distinction Targets Upscale LA
MediaDailyNews, Larry Dobrow - Tuesday, July 8, 2003
In most major U.S. cities, you can't take afternoon tea without getti ...
- Times Fashions Struts For Anniversary
MediaDailyNews, Larry Dobrow - Monday, July 7, 2003
For a magazine that only publishes four times a year, The N ...
- Movieline Goes To Rewrite
MediaDailyNews, Larry Dobrow - Thursday, July 3, 2003
When Movieline's May/June issue hit newsstands earlier this year, readers and advertise ...
- Involvement Alliance Shows Better Recall
MediaDailyNews, Larry Dobrow - Wednesday, July 2, 2003
A consortium of magazines advocating the Involvement Index have released a repo ...
- Volvo: Exclusively Online
Online Media Daily, Larry Dobrow - Wednesday, July 2, 2003
For the European launch of the new Volvo R, the venerable Swedi ...
- FT Campaign Sounds Global Note
MediaDailyNews, Larry Dobrow - Tuesday, July 1, 2003
The U.S. economy may remain mired in a slump, but that doesn ...
- Men's Magazines are Smokin' Hot
Media Magazine, Larry Dobrow - Wednesday, July 2, 2003
The content is sultry, the ad pages are sizzling, and the competiti ...