- Buyers To Pubs: Magazines Need To Distinguish Themselves in A Changing Marketplace
MediaDailyNews, Larry Dobrow - Wednesday, April 28, 2004
The general session that opened the 8th annual New York Magazine D ...
- Shops Find Magazines Less Accountable Than Publishers Think
MediaDailyNews, Larry Dobrow - Wednesday, April 28, 2004
It wasn't surprising that one of the "breakout" panels at Wednesday's N ...
- HR Study Points To Hiring Surge On Madison Avenue
MediaDailyNews, Larry Dobrow - Tuesday, April 27, 2004
A study released Tuesday suggested that after two years of cutbacks a ...
- Out-Of-Home TV Study: No Longer Out-Of-Sight, Or Mind
MediaDailyNews, Larry Dobrow - Tuesday, April 27, 2004
Although an estimated 36 million-plus individuals watch broadcast and cable television fr ...
- More Than Just A Pound Of Cure, Prevention Adds Fitness, Nutrition, Beauty
MediaDailyNews, Larry Dobrow - Sunday, April 25, 2004
Prevention Vice President/Publisher Kate Kelly Smith and VP/Editorial Director Rosemary Ellis spe ...
- Conde Nast Taps New Yorker Exec To Head Details, Vitals
MediaDailyNews, Larry Dobrow - Thursday, April 22, 2004
New Yorker Associate Publisher Chris Mitchell has won the derby to le ...
- Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media
MediaDailyNews, Larry Dobrow - Wednesday, April 21, 2004
Marketers are parceling out more of their ad dollars to Hispanic publicatio ...
- MindShare, Poux: Gay Market Mirrors General Population
MediaDailyNews, Larry Dobrow - Tuesday, April 20, 2004
A recently conducted study of gay, lesbian, and bisexual (GLB) Americans h ...
- Ad Network Taps A Last Refuge: Movie Theater Rest Rooms
MediaDailyNews, Larry Dobrow - Monday, April 19, 2004
Zoom Media expanded its offerings today by inking an agreement to se ...
- National Wildlife Tames Design To Enliven Readership, Sales
MediaDailyNews, Larry Dobrow - Saturday, April 17, 2004
National Wildlife publisher Tom McGuire doesn't mince words when talking about h ...
- Outdoor Goes Digital, Clear Channel, Gannett Tap New Out-Of-Home Media
MediaDailyNews, Larry Dobrow - Thursday, April 15, 2004
When Clear Channel Outdoor announced plans earlier this week to "push t ...
- Back To School: Study Questions Ads To Kids In School
MediaDailyNews, Larry Dobrow - Wednesday, April 14, 2004
A just-released survey of individuals working in youth-related fields revealed a sha ...
- Going All The Way: Gay, Lesbian Channel Goes 24/7
MediaDailyNews, Larry Dobrow - Tuesday, April 13, 2004
Nearly eight months after the debut of its pay-per-view offering on DirecT ...
- MediaVest Raids Carat Print Maven
MediaDailyNews, Larry Dobrow - Tuesday, April 13, 2004
MediaVest took a big step towards upping its print presence Monday ...
- Business 2.0 Targets Younger Readers, With Focus on Growth Opportunities, Business Strategies
MediaDailyNews, Larry Dobrow - Friday, April 9, 2004
Business 2.0 publisher Lisa Bentley compares and contrasts her title editorially wi ...
- Mags Record Tenth Consecutive Month Of Ad Page Erosion
MediaDailyNews, Larry Dobrow - Wednesday, April 7, 2004
At some point, you'd think the year-over-year comparisons for magazine ad dema ...
- The Boys In The Brand: Unique Media Campaign Targets Tween Male Consumers
MediaDailyNews, Larry Dobrow - Tuesday, April 6, 2004
So-called "tween" boys spend $18 billion annually and influence an additional $1 ...
- Elle Decor Has Designs On Bigger Ad Market, Achieves Them
MediaDailyNews, Larry Dobrow - Sunday, April 4, 2004
Perhaps because of its association with big sibling Elle, Elle Decor h ...
- Multitaskers Mean Business, Simultaneous Media Usage High Among Workers
MediaDailyNews, Larry Dobrow - Friday, April 2, 2004
Yet another study on simultaneous media usage has confirmed what many med ...