- Mags Record 11th Straight Month Of Ad Page Cuts
MediaDailyNews, Larry Dobrow - Friday, May 7, 2004
Consumer magazines experienced their 11th consecutive month of ad page erosion, ...
- Men's Consumerism Title Is Lots Of 'Stuff,' Just Not A 'Laddie Mag'
MediaDailyNews, Larry Dobrow - Friday, May 7, 2004
Stuff does not like to be characterized as a "laddie mag." ...
- Mothers' Day: Mom's Have Their Say In Ad Debate
MediaDailyNews, Larry Dobrow - Thursday, May 6, 2004
The advertising business has long touted the virtues of self-regulation when ...
- Spidey Rounds The Bases: Film's Media Buy Proves Sticky Situation For MLB
MediaDailyNews, Larry Dobrow - Thursday, May 6, 2004
The 2004 baseball season is off to a relatively hot start ...
- It's A Jungle Out There: Savoy Buyout Deemed Less Than Savory
MediaDailyNews, Larry Dobrow - Tuesday, May 4, 2004
When Jungle Media Group swooped in late Monday to purchase Savoy a ...
- Simmons Hispanic Study: Spanish-Speakers Prefer TV Ads In - What Else - Spanish
MediaDailyNews, Larry Dobrow - Monday, May 3, 2004
Marketers keen to lure viewers not yet jaded by television advertising shou ...
- American Profile Captures The Essence Of Small-Town Living
MediaDailyNews, Larry Dobrow - Sunday, May 2, 2004
American Profile describes itself as "the magazine for and about the millio ...