LARRY DOBROW
Featured Columnist, MediaPost

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  • The Marquee Is The Message
    Upon turning the corner from 7th Avenue onto 44th Street in t ...
  • Retrospective
    Since the birth of this happy little column last January, magazines a ...
  • Utne
    After giving the February 2006 Utne a thorough once-over, I realize th ...
  • Big Network On Campus, TUN Has Them Tuning In
    As marketers bemoan diminishing returns from TV and print efforts targeting 1 ...
  • Bluff
    Look, kids! Another poker magazine! Our long national nightmare is over! Fr ...
  • Scientific American
    It's smart-'n'-serious day here at Chateau Magazine Rack. My mission, should ...
  • Why Marketers Resist Blogs
    Advertisers have gushed non-stop over the potential of blogs as an ...
  • Family Circle
    If somebody set out to design a magazine with the singular go ...
  • Seventeen
    Larry Dobrow channels his inner teenager. What. Ever. ...
  • Town & Country
    I have little idea why Town & Country is categorized as ...
  • See Jane Run -- Without Jane
    When Jane Pratt, editor of the eponymous Jane, left the magazine th ...
  • House Calls
    Just as product development gurus learn about the capabilities of new produc ...
  • Agency of the Year: Best Creative -- Agency.com
    A Magnificent Digital Obsession In the wake of the dotcom bust, a ...
  • Singing for Cereal
    Karaoke for breakfast? That's the unlikely new offering from General Mills ...
  • Express Yourself
    How do you reach hyper-involved, overextended, yet fickle teens? Like, duh ...
  • Markets Focus: Four Who Got Game
    Learn what makes a good online sports campaign from these case histor ...