MediaPost - Laura Patterson

LAURA PATTERSON

Laura Patterson is president of VisionEdge Marketing, a data-driven metrics based strategic and product marketing company that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers.

Marketing Daily
The Art of Controllership April 22, 2013, 8 a.m.
Marketing Daily
Three Attributes To Extend Your CMO Longevity March 18, 2013, 8:04 a.m.
Marketing Daily
Think Like The Competition Feb. 15, 2013, 8:03 a.m.
Marketing Daily
Back To Our Roots For Successful Marketing Jan. 9, 2013, 8 a.m.
Marketing Daily
Improve Your Marketing Performance Nov. 6, 2012, 8 a.m.
Marketing Daily
Don't Play Politics With Your Planning Sept. 7, 2012, 8 a.m.
Marketing Daily
Transform Your Business With Voice-of-Customer July 9, 2012, 8 a.m.
Marketing Daily
Performance Management For Marketers June 11, 2012, 8 a.m.
Marketing Daily
Driving Revenue: Working the Numbers May 7, 2012, 10:34 a.m.
Marketing Daily
Alignment: Key To Marketing Performance March 29, 2012, 7:54 a.m.
Marketing Daily
Analytics: The Essential Ace in Every Hand Feb. 24, 2012, 8 a.m.
Marketing Daily
Use Big Data To Support Performance Management Jan. 6, 2012, 8 a.m.
Marketing Daily
Get Your Marketing Analytics Game On Nov. 15, 2011, 8 a.m.
Marketing Daily
A Fresh Approach To Marketing, Sales Pipeline Oct. 10, 2011, 11:30 a.m.
Marketing Daily
Modeling And Optimizing Your Marketing Mix Sept. 13, 2011, 8 a.m.
Marketing Daily
Measuring The Pay-Off For Customer Loyalty July 21, 2011, 8 a.m.
Marketing Daily
Lay Of The Land: Creating Ecosystem Maps June 7, 2011, 8:30 a.m.
Marketing Daily
Do You Have What It Takes To Earn An A? May 12, 2011, 7:45 a.m.
Marketing Daily
Are The Professors Playing Hooky? April 14, 2011, 8 a.m.
Marketing Daily
Marketing: More than Just a Pretty Face March 23, 2011, 7:30 a.m.
Marketing Daily
3 Key Ways To Measure Social Marketing ROI March 4, 2011, 8 a.m.
Marketing Daily
From Managing Metrics To Managing Performance Feb. 2, 2011, 7:45 a.m.
Marketing Daily
Resolve To Make Marketing Count In 2011 Jan. 3, 2011, 8 a.m.
Marketing Daily
Outside-In Thinking Improves Strategy Nov. 5, 2010, 5 a.m.
Marketing Daily
Using the Customer Buying Process Oct. 22, 2010, 5 a.m.
Marketing Daily
4 Steps To Improve The Value Of Marketing Oct. 1, 2010, 5 a.m.
Marketing Daily
Marketing Strategy, Wherefore Art Thou? Sept. 7, 2010, 5 a.m.
Marketing Daily
6 Ways To Engineer A Customer-Buying Pipeline July 28, 2010, 5 a.m.
Marketing Daily
The Effectiveness, Accountability Catch-22 July 12, 2010, 5 a.m.
Marketing Daily
When Brand Relevance Is A Relevant Metric June 25, 2010, 5 a.m.