- Nikon Unveils New Cameras, But Plans No New Marketing
Marketing Daily, Laurie Sullivan - Friday, August 31, 2007
[Electronics] Some analysts say Nikon may be missing an opportunity to conne ...
- Motorola Focuses Spotlight On Brand At Film Festival
Marketing Daily, Laurie Sullivan - Thursday, August 30, 2007
[Telecommunications] Jamie Tedford, who recently left Arnold Worldwide to start the ...
- Puma Unveils Bold Campaign Of 'Energized Elegance'
Marketing Daily, Laurie Sullivan - Wednesday, August 29, 2007
[Retail] The "I'm Going" series, which shows people dressed in bold ne ...
- Embedded Real-Time Info Could Target Travelers
Marketing Daily, Laurie Sullivan - Wednesday, August 29, 2007
[Technology] Advertising, promotions and marketing on mobile phones are possible applications th ...
- Borders Targets Loyal Customers With Coupon Deals
Marketing Daily, Laurie Sullivan - Tuesday, August 28, 2007
[Technology] "The challenge is to match the sale with discount offerings ...
- Intel's Global Campaign Brings Focus Back To Processors
Marketing Daily, Laurie Sullivan - Monday, August 27, 2007
[Technology] The U.S. campaign, which launched last week, primarily focuses on Int ...
- Satisfaction Study Again Puts Virgin Mobile At Top Of Prepaids
Marketing Daily, Laurie Sullivan - Friday, August 24, 2007
[Telecommunications] Parents appreciate stability from carriers that offer prepaid plans for ki ...
- IBM: Opt-In Message Model Less Intrusive, More Relevant
Marketing Daily, Laurie Sullivan - Thursday, August 23, 2007
[Technology] The model would rely on dynamically inserting messages into the med ...
- Bloggers Key Marketing Aid For Wizarding World Theme Park
Marketing Daily, Laurie Sullivan - Wednesday, August 22, 2007
[Entertainment] "The key influencers of the Harry Potter brand are living a ...
- Time Warner Plan Would Let National Brands Target Locals
Marketing Daily, Laurie Sullivan - Tuesday, August 21, 2007
[Technology] The application also would enable companies that have traditionally relied ...
- Activist Group Urges Disney To Prove Baby DVD Benefits
Marketing Daily, Laurie Sullivan - Friday, August 17, 2007
[Packaged Goods] The group has no money to run print, television a ...
- Samsung Calling All Good Samaritans In Olympics Promo
Marketing Daily, Laurie Sullivan - Thursday, August 16, 2007
[Electronics] "Mobile Phone Samaritan" will reward good deed-doers with a chance ...
- Microsoft Inks Deal For Advertising Watermarking Method
Marketing Daily, Laurie Sullivan - Wednesday, August 15, 2007
[Technology] It's going to take more than technology to make this advertisi ...
- Chase, MasterCard Educate Hispanics On Financial Responsibility
Marketing Daily, Laurie Sullivan - Tuesday, August 14, 2007
[Financial Services] While some analysts believe brands can't possibly benefit from t ...
- Music Minus Protection: Step Toward Free Ad-Backed Songs?
Marketing Daily, Laurie Sullivan - Monday, August 13, 2007
[Technology] RealNetworks's VP/music services believes it will lead more brands like Heinek ...
- With Movielink, Blockbuster 'Pushes Back' At Netflix
Marketing Daily, Laurie Sullivan - Friday, August 10, 2007
[Technology] One analyst calls the deal a defensive move that complements Tot ...
- Sprint Hung Up On Profit Fall, Expects Better Fourth
Marketing Daily, Laurie Sullivan - Thursday, August 9, 2007
[Telecommunications] "I don't have any confidence ... because they've tried to re-laun ...
- Sequoia Media's Movie-Making Service Debuts At Wal-Mart
Marketing Daily, Laurie Sullivan - Wednesday, August 8, 2007
[Technology] "We're targeting a market really underserved--the photo mom, the chief memo ...
- Lenovo To Auction Off Olympics-Themed PCs For Fundraiser
Marketing Daily, Laurie Sullivan - Tuesday, August 7, 2007
[Electronics] With a year to go before the games begin in Beijin ...
- 99¢ Only Stores Selling 9 iPhones For 99¢ To Promote Pricing
Marketing Daily, Laurie Sullivan - Monday, August 6, 2007
[Retail] The first nine consumers in line on at the company's origin ...
- Tyson Foods Taps Into User-Generated Marketing For Its Chicken
Marketing Daily, Laurie Sullivan - Friday, August 3, 2007
[Food] "Improv-o-Gram" relies on flash video technology. To enhance the experience, use ...
- Amazon's Askville: A Community Ripe For The Picking?
Marketing Daily, Laurie Sullivan - Thursday, August 2, 2007
[Technology] The online community caters to those with questions as well ...
- FCC Ruling Gives Wireless Brands More, Still Partial, Access
Marketing Daily, Laurie Sullivan - Wednesday, August 1, 2007
[Telecommunications] It creates a wireless alternative for third-party services sold by technolo ...
- FCC Gives Nod To More Wireless Consumer Choice
Online Media Daily, Laurie Sullivan - Wednesday, August 1, 2007
The Federal Communications Commission shook up the wireless market Tuesday, approving rul ...