- Unconventional Marketing Reaches Video-Game College Tour
Marketing Daily, Laurie Sullivan - Monday, March 31, 2008
[Gaming] The marketing campaign for the tour runs the gamut from colorf ...
- AT&T Gets Its Music Groove On With Napster Mobile
Marketing Daily, Laurie Sullivan - Friday, March 28, 2008
[Telecom] The carrier will likely integrate the marketing message for services in ...
- Netflix Apologizes For Mail Glitch, Offers Discounts
Marketing Daily, Laurie Sullivan - Thursday, March 27, 2008
[Entertainment] The movie by mail company couldn't ship out CDs on Mond ...
- American Airlines Flies With Facebook Widget
Marketing Daily, Laurie Sullivan - Wednesday, March 26, 2008
[Technology] Travel Bag offers features that let friends share tips and experienc ...
- American Airlines Flies With Facebook Widget
Online Media Daily, Laurie Sullivan - Wednesday, March 26, 2008
[Social Networks] Hoping to cozy up to consumers, American Airlines has launch ...
- Lenovo Launches Olympics-Themed Online PC Auctions
Marketing Daily, Laurie Sullivan - Tuesday, March 25, 2008
[Electronics] The marketing and ad campaigns vary worldwide, but will stretch acro ...
- AT&T, Verizon Airwaves Win Opens Ad Opportunities
Marketing Daily, Laurie Sullivan - Monday, March 24, 2008
[Telecom] "We saw this with online ads, which started with simple bann ...
- A Hockey Player Changes Everything
Marketing Daily, Laurie Sullivan - Friday, March 21, 2008
Shuffling my feet to reach the middle of the ice rink, ...
- At OMMA: Panelists Issue Call For Supportive Gaming Group
Marketing Daily, Laurie Sullivan - Wednesday, March 19, 2008
[Strategy] "If we are to have success in organizing the industry, ...
- ValueClick Tests Predictive Analysts In Behavioral Targeting
Online Media Daily, Laurie Sullivan - Wednesday, March 19, 2008
[Mobile] HOLLYWOOD, Calif. -- ValueClick Media said Tuesday at the OMMA Hollywo ...
- Panelists Call For Collaborative Gaming Organization
Online Media Daily, Laurie Sullivan - Wednesday, March 19, 2008
[Gaming] HOLLYWOOD, Calif. -- Executives from Activision, Electronic Arts and Double Fusi ...
- At OMMA: Demystified APIs Make Money On Other's Apps
Marketing Daily, Laurie Sullivan - Tuesday, March 18, 2008
[Technology] Every minute consumers spend with Picnik's applications means more exposure ...
- Widgets, Mobile & USB Flash Drives
Show Daily, Laurie Sullivan - Tuesday, March 18, 2008
Consumers' lives are filed with niche interests. To catch their attention, y ...
- New Interactive Advertising Models On Horizon?
Show Daily, Laurie Sullivan - Monday, March 17, 2008
It's no secret that interactive ads create a tighter bond between consum ...
- Mobile & IPTV Content: The Next Frontier?
Show Daily, Laurie Sullivan - Monday, March 17, 2008
Are you bullish on made-for-mobile entertainment or think it should complement availab ...
- Campaign Aims To Create Buzz For Next 'Narnia' Film
Marketing Daily, Laurie Sullivan - Friday, March 14, 2008
[Entertainment] Marketing the 50-year-old classic on social network sites Facebook and MySpa ...
- Campaign Aims To Create Buzz For Next 'Narnia' Film
Online Media Daily, Laurie Sullivan - Friday, March 14, 2008
[Social Networks] Marketing the 50-year-old classic on social network sites Facebook a ...
- Online Coupons Tied To Loyalty Cards Raise Privacy Concerns
Marketing Daily, Laurie Sullivan - Thursday, March 13, 2008
[Technology] The Kroger Co. becomes the first to sign up for AOL ...
- Online Coupons Tied To Loyalty Cards Raise Privacy Concerns
Online Media Daily, Laurie Sullivan - Thursday, March 13, 2008
AOL is expected to announce today a free consumer service that ti ...
- Interactive Theater Ads Sense Moviegoers' Movement
Marketing Daily, Laurie Sullivan - Wednesday, March 12, 2008
[Technology] In movie projection rooms, ads are matched with movie content, wheth ...
- Dunkin' Donuts, Yahoo Team Up To Offer News, Sports
Marketing Daily, Laurie Sullivan - Tuesday, March 11, 2008
[Technology] The deal makes Dunkin' Donuts the exclusive advertiser on the co-brand ...
- Dunkin' Donuts, Yahoo Team Up To Offer News, Sports
Online Media Daily, Laurie Sullivan - Tuesday, March 11, 2008
[Social Networks] Dunkin' Donuts makes fresh coffee and tasty treats daily. N ...
- Apple iPods In Gyms Not Enough Incentive To Stay Fit
Marketing Daily, Laurie Sullivan - Monday, March 10, 2008
[Technology] Some might think marketing this type of technology to health-conscious southe ...
- Verizon Lounge Dangles Prizes For Site Visitors
Marketing Daily, Laurie Sullivan - Friday, March 7, 2008
[Telecom] Several marketing goals went into designing the site. The carrier want ...
- Verizon Lounge Dangles Prizes For Site Visitors
Online Media Daily, Laurie Sullivan - Friday, March 7, 2008
Attempting to attract consumers to FiOS television and Internet services, Verizon launch ...
- Cha-Ching! AOL Cashes In (With Yahoo)
Marketing Daily, Laurie Sullivan - Thursday, March 6, 2008
[Technology] Marketing the launch, AOL has teamed up with competition organizer TopCod ...
- Cha-Ching! AOL Cashes In (With Yahoo)
Online Media Daily, Laurie Sullivan - Thursday, March 6, 2008
AOL made an aggressive move to expand its advertising network by givi ...
- Microsoft, Yahoo Eye Larger Slices Of Mobile Space Pie
Marketing Daily, Laurie Sullivan - Wednesday, March 5, 2008
[Technology] Microsoft signed a deal with Nokia to bring its Silverlight develop ...
- Microsoft, Yahoo Eye Larger Slices Of Mobile Pie
Online Media Daily, Laurie Sullivan - Wednesday, March 5, 2008
[Mobile] Microsoft and Yahoo sent clear signals Tuesday in separate announcements th ...
- Thin Is In For Marketing Hitachi HDTV Brand
Marketing Daily, Laurie Sullivan - Tuesday, March 4, 2008
[Electronics] Hitachi hopes product placement in hotels and retail stores will bui ...