- Google CEO Foresees Advertising, Technology Cozying Up
Marketing Daily, Laurie Sullivan - Wednesday, April 30, 2008
[Trends] For Google, advertising nirvana occurs when the search giant can retu ...
- Google CEO Predicts Marketing To Become More Analytical
Online Media Daily, Laurie Sullivan - Wednesday, April 30, 2008
Look for the advertising and the technology industries to grow cozier ...
- Mobile Marketing Association Tackles Video, TV Guidelines
Marketing Daily, Laurie Sullivan - Tuesday, April 29, 2008
[Mobile] Consensus came fairly easy for the mobile web banner and t ...
- New Ad Guidelines For Mobile Video, TV
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2008
Guidelines for mobile video and TV that will be added to t ...
- MMA Issues Mobile Web Banner, Text Message Guidelines
Online Media Daily, Laurie Sullivan - Tuesday, April 29, 2008
[Mobile] Consensus came fairly easy for the Mobile Marketing Association's guidelines ...
- AT&T Goes After Digital Music Lovers Where They Live--Online
Marketing Daily, Laurie Sullivan - Monday, April 28, 2008
[Telecom] The fundamental strategy to connect with consumers though music emphasizes AT&T ...
- AT&T Uses Search To Connect Mobile Users With Music
Online Media Daily, Laurie Sullivan - Monday, April 28, 2008
[Mobile] AT&T has turned toward search advertising and marketing to connect consume ...
- Group Asks Burger King To Pull 'Iron Man' Kids' Meal Toy
Marketing Daily, Laurie Sullivan - Friday, April 25, 2008
[Restaurant] Paramount made the agreement with Burger King, and the film indust ...
- Analysts Looking For More On Microsoft's Online Ad Biz
Marketing Daily, Laurie Sullivan - Thursday, April 24, 2008
[Technology] At today's earnings report, Microsoft may talk about the ad netwo ...
- AT&T Rings Up Profit As Land Lines Turn Cellular
Marketing Daily, Laurie Sullivan - Wednesday, April 23, 2008
[Telecom] "As wireless grows, AT&T hopes to leave its consumer wireline herita ...
- WOM, Banner Ads Support Disney Radio's Mobile Version
Marketing Daily, Laurie Sullivan - Tuesday, April 22, 2008
[Technology] This summer, the strategy shifts to a more traditional marketing a ...
- Disney Radio Pitches Teens With Banner Ads, WOM
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2008
Marketing gurus behind the Radio Disney mobile Web site and text-messaging servi ...
- Radio Disney Mobile Site Low On Traditional Ads, High on WOM
Online Media Daily, Laurie Sullivan - Tuesday, April 22, 2008
[Mobile] Marketing gurus behind the Radio Disney mobile Web site and text-messagi ...
- New Sony Campaign Will Tell 'Knowledge Transfer' Story
Marketing Daily, Laurie Sullivan - Monday, April 21, 2008
[Electronics] Steven Sommers, director of corporate marketing at Sony Electronics, says t ...
- Userplane CEO Reflects On Potential Yahoo/AOL Merger
Marketing Daily, Laurie Sullivan - Friday, April 18, 2008
[Technology] As Time Warner and Yahoo weigh a cash infusion to se ...
- AT&T Campaign Seeks To Change Parent-Teen Cell Phone Convo
Marketing Daily, Laurie Sullivan - Thursday, April 17, 2008
[Telecom] Featuring music icons Meat Loaf and Tiffany, the effort is schedul ...
- Userplane CEO Reflects On Potential Yahoo/AOL Merger
Online Media Daily, Laurie Sullivan - Thursday, April 17, 2008
As Time Warner and Yahoo weigh a cash infusion to seal ...
- Kodak CMO Hopes To Gain Mindshare With PGA Deal
Marketing Daily, Laurie Sullivan - Wednesday, April 16, 2008
[Electronics] In June, Kodak will announce sponsorships for 26 PGA tournaments, o ...
- Walmart.com CMO: We Want Our Customers Talking Together
Marketing Daily, Laurie Sullivan - Monday, April 14, 2008
[Retail] While Cathy Halligan declined to detail specific plans, she admits th ...
- Forrester Unveils Metrics That Go Beyond Sell Point
Marketing Daily, Laurie Sullivan - Thursday, April 10, 2008
[Research] "There's not one formula that every company can apply because ...
- Verizon Takes TV Mandate Opportunity To Promote Its Services
Marketing Daily, Laurie Sullivan - Wednesday, April 9, 2008
[Telecom] The switch also has brought added attention to Verizon's advertising campaign ...
- Sega Goes Wireless To Sell Mobile Games
Online Media Daily, Laurie Sullivan - Wednesday, April 9, 2008
[Gaming] Looking for more visibility on wireless carrier decks to sell mobi ...
- New Sega Ads Let Mobile Users Interact With Brand
Marketing Daily, Laurie Sullivan - Tuesday, April 8, 2008
[Telecom] Sega has experienced little success in banner display ads, and magazi ...
- Bud Light, Dodge, Cisco Support NHL's New Network Online
Marketing Daily, Laurie Sullivan - Monday, April 7, 2008
[Sports] With the rollout of the Journey, a crossover SUV, geared towa ...
- Amazon.com Intros Service Allowing Purchases Via Text Message
Marketing Daily, Laurie Sullivan - Friday, April 4, 2008
[Technology] Amazon will be able to track not only companies that pla ...
- Amazon.com's TextBuyIt Allows Purchases Via Text Message
Online Media Daily, Laurie Sullivan - Friday, April 4, 2008
[Mobile] Amazon.com strengthened the link between Madison Avenue and Silicon Valley th ...
- Wireless Providers Ready To Link Traditional, Digital Media
Marketing Daily, Laurie Sullivan - Thursday, April 3, 2008
[Telecom] Ads with a straightforward call-to-action would best engage consumers with t ...
- At CTIA: Yahoo Opens Mobile Search To Content Developers
Marketing Daily, Laurie Sullivan - Thursday, April 3, 2008
[Technology] The Sunnyvale, Calif. company highlighted its mobile Internet strategy, providing ...
- Yahoo Opens Mobile Search to Third-Party Content Developers
Online Media Daily, Laurie Sullivan - Thursday, April 3, 2008
[Mobile] LAS VEGAS -- Yahoo opened mobile search on Wednesday to third-par ...
- At CTIA: Awareness Campaign To Highlight Wireless Industry
Marketing Daily, Laurie Sullivan - Wednesday, April 2, 2008
[Technology] The industry needs to listen more closely to consumers and respo ...