- Virgin Mobile's Helio Buy Will Bring Youth-Focused Services
Marketing Daily, Laurie Sullivan - Monday, June 30, 2008
[Telecom] One analyst says the deal strengthens Virgin Mobile's position in t ...
- Dunkin' Donuts Plays Hardball In Latest Campaign
Marketing Daily, Laurie Sullivan - Friday, June 27, 2008
[Restaurants] The promotion targets on-the-go-adults who lead busy lives. "We want ...
- Southwest Gets Behind Gaming To Connect With Future Flyers
Online Media Daily, Laurie Sullivan - Friday, June 27, 2008
Southwest Airlines is thinking ahead. The progressive carrier that built its 37-year-o ...
- Southwest Targets Tomorrow's Professionals Via Games
Marketing Daily, Laurie Sullivan - Thursday, June 26, 2008
[Transportation] "The challenge is that many things will happen between now a ...
- Wall-E Video Game Promotes Release Of Eponymous Film
Marketing Daily, Laurie Sullivan - Wednesday, June 25, 2008
[Entertainment] The game allows fans to become familiar with characters prior ...
- Studios Should Boost Marketing For 3-D Movies
Marketing Daily, Laurie Sullivan - Tuesday, June 24, 2008
[Entertainment] Nielsen PreView's 3-D study analyzed more than 4,000 theaters in t ...
- Top Brands Leverage Hands-Free Cell Phone Laws
Marketing Daily, Laurie Sullivan - Monday, June 23, 2008
[Telecom] Last week at the Petersen Automotive Museum in Los Angeles, ...
- 23 Groups Ask FCC To Regulate Product Placement
MediaDailyNews, Laurie Sullivan - Monday, June 23, 2008
A coalition of 23 advocacy and consumer groups Thursday urged the Feder ...
- Top Brands Leverage Hands-Free Cell Phone Laws
Online Media Daily, Laurie Sullivan - Monday, June 23, 2008
Hands-free marketing and advertising campaigns from LG Mobile to Ford Motor C ...
- FCC Is Urged To Clamp Down On Product Placement
Marketing Daily, Laurie Sullivan - Friday, June 20, 2008
[Strategy] Brands complete for paid sequences in reality shows where products a ...
- Cardo Systems' Online Video Creates Urban Legend Marketing
Marketing Daily, Laurie Sullivan - Thursday, June 19, 2008
[Telecom] The company, which manufactures high-end Bluetooth mobile phone headsets, designed t ...
- LG Dangles 50Gs In National Texting Championship
Marketing Daily, Laurie Sullivan - Wednesday, June 18, 2008
[Telecom] New this year, the competition integrates with the June 24 episo ...
- On Your Mark, Get Set: Text!
Online Media Daily, Laurie Sullivan - Wednesday, June 18, 2008
LG Electronics MobileComm U.S.A. wants to find the fastest texter. The hands ...
- Virgin Mobile Invites Consumers To 'Book The Band'
Marketing Daily, Laurie Sullivan - Tuesday, June 17, 2008
[Telecom] Virgin has begun to build buzz through radio spots and ...
- Advertisers Head Into Orbit With 'Space Chimps'
Marketing Daily, Laurie Sullivan - Monday, June 16, 2008
[Entertainment] Go ahead, kids--act like a chimp. That's the marketing message th ...
- Verizon Offers Workshops For The PDA-Challenged
Marketing Daily, Laurie Sullivan - Friday, June 13, 2008
[Telecom] Sending the message that anyone can do it, Verizon is promoti ...
- Nokia Takes On Young Lions Competition With NSeries
Marketing Daily, Laurie Sullivan - Thursday, June 12, 2008
[Electronics] Sponsorships like the film festival give brands the platform to demonstra ...
- HP Pulls Creative Marketing Strings With 'Panda' Campaign
Marketing Daily, Laurie Sullivan - Tuesday, June 10, 2008
[Electronics] "Everyone has a movie hero inside who wants to enjoy Hollywoo ...
- Despite Downturn, Hispanics Still Buying Big-Ticket Items
Marketing Daily, Laurie Sullivan - Monday, June 9, 2008
[Electronics] "I'm seeing more [say they will] buy cars and furniture, too ...
- Verizon Deal Could Send Alltel Loyalists Into Mourning
Marketing Daily, Laurie Sullivan - Friday, June 6, 2008
[Telecom] "There are certain characters you grow to love; that's what markete ...
- Verizon To Alltel Customers: Can You Hear Me Now?
Online Media Daily, Laurie Sullivan - Friday, June 6, 2008
It looks as if wireless carrier Alltel's quirky brand characters Chad a ...
- Jaguar Plants Stake In Mobile Advertising With Yahoo Mobile
Marketing Daily, Laurie Sullivan - Thursday, June 5, 2008
[Strategy] Timing mobile advertising campaigns to coincide with product releases or maj ...
- Analysts: Apple, Nokia, RIM New-Revenue Biz Model Pioneers
Marketing Daily, Laurie Sullivan - Wednesday, June 4, 2008
[Telecom] The real impact from Ovi and other services from Apple a ...
- Mobile Marketing Campaign Aims To Push 'Indiana Jones'
Marketing Daily, Laurie Sullivan - Tuesday, June 3, 2008
[Entertainment] "About 15% of the people who bought the DVD since t ...
- 'Sex/City' Poised To Become Era's 'Feel-Good' Movie
Marketing Daily, Laurie Sullivan - Monday, June 2, 2008
[Entertainment] Look for Americans to embrace and buy merchandise related to pre-Sep ...