- JCPenney Looks To Game To Connect With College Women
Marketing Daily, Laurie Sullivan - Thursday, July 31, 2008
[Retail] The Dork Dodge game taps into human stereotypes students find ...
- Universal's Suzanne Cole On Grabbing Attention
Marketing Daily, Laurie Sullivan - Tuesday, July 29, 2008
[Entertainment] Determining the type of media Cole's team of nine buys begi ...
- Yellowpages.com's Outdoor Push Fits Three-Screen Strategy
Marketing Daily, Laurie Sullivan - Monday, July 28, 2008
[Telecom] Taking advantage of AT&T's partnership with Apple as part of th ...
- Yellowpages.com Campaign Shows Off Cross-Media Versatility
Online Media Daily, Laurie Sullivan - Monday, July 28, 2008
Yellowpages.com launched a billboard outdoor advertising campaign this month in five targ ...
- T-Mobile Makes Its Point In Distinctly Different Ways
Marketing Daily, Laurie Sullivan - Tuesday, July 22, 2008
[Telecom] In "More minutes for £30," a British veterinarian wearing a lo ...
- T-Mobile Pushes The Envelope In U.K.
Online Media Daily, Laurie Sullivan - Tuesday, July 22, 2008
T-Mobile's U.K. ad may be testing the bounds of good taste. ...
- Marketing Departments Understaffed, Too Many Move On Quickly
Marketing Daily, Laurie Sullivan - Monday, July 21, 2008
[Research] In most cases the executives are brought in to turn arou ...
- Sony Campaign Illustrates Technological Birth Process
Marketing Daily, Laurie Sullivan - Friday, July 18, 2008
[Electronics] The biggest challenge became making something so abstract seem believable a ...
- IMAX Enjoys Integration In 'Dark Knight' Marketing Plan
Marketing Daily, Laurie Sullivan - Thursday, July 17, 2008
[Technology] Ticket sales have gone through the roof, and there are hundre ...
- Universal Capitalizes On Video Games To Market 'Mummy'
Marketing Daily, Laurie Sullivan - Wednesday, July 16, 2008
[Entertainment] Universal spokesman Doug Neil says it's no coincidence the movie wi ...
- AOL, Universal Team For Marketing Via Gaming
Online Media Daily, Laurie Sullivan - Wednesday, July 16, 2008
AOL and NBC Universal Pictures have teamed to market "The Mummy: To ...
- Sharp Pulls Out The Stops For Solar Panel Campaign
Marketing Daily, Laurie Sullivan - Tuesday, July 15, 2008
[Electronics] "When consumers go to their dealer for solar panels, we wa ...
- Verizon Connects With Consumers Through Experience
Marketing Daily, Laurie Sullivan - Monday, July 14, 2008
[Telecom] Verizon Wireless is relying on a mix of word of mout ...
- Verizon Connects With Consumers Through Experience
Online Media Daily, Laurie Sullivan - Monday, July 14, 2008
Verizon Wireless is relying on a mix of word of mouth, bl ...
- Eastman Kodak Partners With Nascar and Universal
Marketing Daily, Laurie Sullivan - Friday, July 11, 2008
[Promotions] Eastman Kodak wants to connect with action/adventure movie fans, so t ...
- Skechers Pins Turnaround On American Idols' Cook
Marketing Daily, Laurie Sullivan - Thursday, July 10, 2008
[Fashion] Skechers USA on Wednesday unveiled its new celebrity spokesperson: David Co ...
- Sony Ericsson Goes All Out On Purple Push
Marketing Daily, Laurie Sullivan - Wednesday, July 9, 2008
[Telecom] Sony Ericsson is offering its Z750a cellular phone in a n ...
- Cadbury Becomes First Sponsor For MTV Interactive TV Poll
Marketing Daily, Laurie Sullivan - Tuesday, July 8, 2008
[media] MTV Networks is trying to increase audience retention through commercial brea ...
- Allstate Targets The Worried Middle Class, Offering Help
Marketing Daily, Laurie Sullivan - Monday, July 7, 2008
[Financial Services] While the bulk of the campaign runs nationally, television, rad ...
- Before Senate Hearing, Center To Debate Behavior Targeting
Marketing Daily, Laurie Sullivan - Thursday, July 3, 2008
[Behavioral Targeting] The technology maps search and browsing activity of Web surfe ...
- Senate's Hearing Prompts Pre-Briefing By BT Critics
Online Media Daily, Laurie Sullivan - Thursday, July 3, 2008
The Senate Commerce Committee's hearing on Internet behavioral targeting scheduled for Ju ...
- AT&T Taps Into Apple's Lower-Case 'I' For 3G Campaign
Marketing Daily, Laurie Sullivan - Wednesday, July 2, 2008
[Telecom] While the Web site's tag reads "Twice the speed, half t ...
- AT&T Unveils Nitty-Gritty For iPhone 3G
Online Media Daily, Laurie Sullivan - Wednesday, July 2, 2008
AT&T on Tuesday released the pricing structure and several voice and da ...
- Pizza Marketers Rush To Tie In With Summer Blockbusters
Marketing Daily, Laurie Sullivan - Tuesday, July 1, 2008
[Entertainment] Domino's and Papa John's kicked off separate campaigns Monday based ...
- Burger Time
Media Magazine, Laurie Sullivan - Tuesday, July 22, 2008
Carl's Jr. and Hardee's parent company, CKE Restaurants, told Dustin Callif ...
- What's the Frequency, Kenneth?
OMMA Magazine, Laurie Sullivan - Tuesday, July 22, 2008
Think those insanely targeted ads in Minority Report relying on eye scanne ...