- CMO Ranks Home Depot Tops In Customer Experience
Marketing Daily, Laurie Sullivan - Tuesday, September 30, 2008
"The customer experience doesn't end with each individual piece, whether the w ...
- Cisco Bows 'Digital Cribs' To Showcase Networks
Marketing Daily, Laurie Sullivan - Tuesday, September 30, 2008
Cisco's Ken Wirt calls the Digital Cribs marketing promotion "aspirational"--an outreach ...
- New Xbox Effort Seeks To Change Hardware's Image
Marketing Daily, Laurie Sullivan - Monday, September 29, 2008
Microsoft executives have been talking up the box's expanded movie and ...
- Apple Nano Spots Seek To Put Color Back In Sales
Marketing Daily, Laurie Sullivan - Friday, September 26, 2008
Apple communicates well with its target audience by tapping an unmet ne ...
- Paramount Launches Mobile Campaign For 'Eagle Eye'
Marketing Daily, Laurie Sullivan - Thursday, September 25, 2008
It simulates the movie's plot using mobile phones. The viral piece entic ...
- HP Readies Next Piece In 'Self-Expression' Campaign
Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2008
An ad promoting HP's box of branding tools popped up Tuesday ...
- SanDisk To Launch New Music Card Format
Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2008
A Forrester Research analyst says the microSD card is not the futu ...
- Cisco Launches 'Human Network' Campaign, Part II
Marketing Daily, Laurie Sullivan - Monday, September 22, 2008
The biggest challenge has been to design a global campaign that Cis ...
- Nintendo Reaches For Women Through Handbags
Marketing Daily, Laurie Sullivan - Friday, September 19, 2008
Bags to Riches has set out to prove that accessories found ...
- AT&T Ads Locate 'Discoverer' Of The Internet
Marketing Daily, Laurie Sullivan - Thursday, September 18, 2008
The latest spots, "Rainbow" and "Yeti," were created by BBDO. Whether findi ...
- AT&T Ads Locate 'Discoverer' Of The Internet
Online Media Daily, Laurie Sullivan - Thursday, September 18, 2008
Accessing the Internet at faster speeds is the premise behind two n ...
- Microsoft Ad Buzz Has Been A Mixed Bag So Far
Marketing Daily, Laurie Sullivan - Wednesday, September 17, 2008
Nearly two weeks since Microsoft launched the $300 million advertising campaign featuri ...
- Best Buy To Buy Rebel Leader Napster
Marketing Daily, Laurie Sullivan - Tuesday, September 16, 2008
"In general, Best Buy has been known as big, slow and stodgy ...
- Best Buy Drops A Cool $121M For Napster
Online Media Daily, Laurie Sullivan - Tuesday, September 16, 2008
Best Buy reported Monday that it is purchasing Napster for $121 millio ...
- Vizio Rebrands, From Discount/Value To High End/Affordable
Marketing Daily, Laurie Sullivan - Monday, September 15, 2008
"We want consumers to associate premiere audio quality, along with images, wh ...
- Wireless Growth Prompts New Cashless Payment Trial
Marketing Daily, Laurie Sullivan - Thursday, September 11, 2008
Texas Instruments is testing cashless payments with credit card companies wherein consume ...
- Marketers Taking Cautious Approach With Online Media
Online Media Daily, Laurie Sullivan - Wednesday, September 10, 2008
As budgets continues to tighten, marketers are resisting industry hype about emergi ...
- Marketers Approach New Media With Caution
Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2008
An understanding of the target market, and not arbitrarily choosing an emergi ...
- Dairy Council, NFL Team For Healthy Kids Kick-off
Marketing Daily, Laurie Sullivan - Monday, September 8, 2008
The five-year commitment, at a combined price of $250 million, aims ...
- Pioneer Plays Up Sights, Sounds In New Ads
Marketing Daily, Laurie Sullivan - Friday, September 5, 2008
The ads aim to change Pioneer's image from a tech company th ...
- Alltel Dangles Barry Sanders At Tailgate Parties
Marketing Daily, Laurie Sullivan - Thursday, September 4, 2008
Alltel plans to use existing television spots to promote the sweepstakes schedul ...
- Alltel's Latest Mouthpiece: NFL Legend Sanders
Online Media Daily, Laurie Sullivan - Thursday, September 4, 2008
Alltel Wireless is giving football fans the chance to hang out wi ...
- Disney, MySpace Launch 'High School Musical' Contest
Marketing Daily, Laurie Sullivan - Wednesday, September 3, 2008
"We also bring out an inner Wildcat pride," says Angela Courtin, MySpa ...
- MySpace, Disney Launch 'High School Musical' Contest
Online Media Daily, Laurie Sullivan - Wednesday, September 3, 2008
News Corp.'s MySpace and Walt Disney Studios Motion Pictures have teamed ...
- AT&T Kicks Off 'Player Of The Week' Campaign
Marketing Daily, Laurie Sullivan - Tuesday, September 2, 2008
The college football marketing effort invites fans to vote for their favorite ...
- AT&T Kicks Off 'Player Of The Week' Campaign
Online Media Daily, Laurie Sullivan - Tuesday, September 2, 2008
AT&T kicks off the 2008 All-America Player of the Week college footba ...