LAURIE SULLIVAN
Editor, MediaPost

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  • EveryZing Video Search
    Making video content searchable. That's every video company's dream. EveryZing this we ...
  • When SEO Turns Sour
    You may think good organic search campaigns will deliver the most effecti ...
  • Tips & Tricks to Raise Rankings
    It's possible to create decent titles and meta descriptions from a hunc ...
  • Surviving Slashed Marketing Budgets
    When sales drop off, marketing budgets are typically the first to g ...
  • Google Shakes Up Competition
    In one beta tester's opinion, the Omnitures, Web Trends, and Coremetrics ...
  • Thoughtful Planning Results in Successful PPC Campaigns
    Knowing myths and missteps about data, analysis and relationships with clients th ...
  • Getting Noticed With SEO
    Get your stories into search engines by building perfect keyword strings th ...
  • Firefox and Internet Explorer Get Inquisitor
    Yahoo has launched Inquisitor for Firefox 2 and 3 and Internet Explor ...
  • SEO 101
    Celebrating her 101st ClickZ column, P.J. Fusco turns the tables on herse ...
  • A Word to the Wise: Become Data-Driven
    Some companies have pulled back from using analytics for more than bas ...
  • 6 SEO Diagnostic Tools To Check Out
    A number of tools that aggregate useful SEO-related information on one pa ...
  • Google Upgrades Analytics Functions
    Google unveiled a major upgrade Wednesday to Google Analytics. It includes n ...
  • BT Marketing 101
    What can the behavioral targeting industry do to better establish trust a ...
  • Allocating Online Budgets
    This 12-step guide can set you off in the right direction ...
  • Link-Building Basics
    A section on the most important pitfalls to avoid when making directo ...
  • Understanding Keyword Match Types
    Google AdWords and MSN adCenter follow the same approach for PPC platform ...
  • 7 Fun Search Tools You Should Know
    As the name implies, here you will find a list of sev ...
  • Quintura's Search Widget Takes On Competition
    Little-known Quintura, which the U.S. Patent and Trademark Office granted a pate ...
  • Using Google's Impression Share Report
    How to increase low search traffic? For starters, it is helpful ...
  • Finding Search Phrases, Combining Core Terms
    The ultimate goal of keyword research is to end up with tight ...
  • Yahoo Drills Down Into Local Search
    Yahoo has unveiled precise geo-targeting options for search advertisers. Users can targ ...
  • Testing, 1, 2, 3...
    Don't forget about testing to improve the effectiveness of text in yo ...
  • How Does Google Content Briefly Disappear?
    Every wonder how or why Google would drop out content from sear ...
  • Interwoven's Adaptive Targeting Personalizes Ads, Content
    An optimization platform that delivers targeted ads becomes available today from Interwove ...
  • Mediasmith's Bundled Service Supports Search, Social Media
    Brands should never have to hear "it's not my job" from med ...
  • Socially In Control
    Yahoo has released a tool that integrates social networks, social graphs, soci ...
  • Finding SEO Competitor Keywords
    Learning from your competitors isn't easy, but it can move you ...
  • Managing Traffic Spikes
    How many times have you searched and found a link on Dig ...
  • SEO: White Hat vs. Black Hat
    What can White Hat and Black Hat SEO teach us about soci ...
  • Guiding SEMs Through Firefox Plug-ins
    You might want to keep this list of Firefox browser plug-ins hand ...