LAURIE SULLIVAN

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

Results for February 2009
  • Seth's Two-Sided Coin: Is Marketing Evil?
    Contemplating whether you made the correct career choice to become a marketer? ...
  • Optimizing Local SMB Listings
    Create city or neighborhood-specific content on your Web site, register a P.O. ...
  • Search Tool Mines Personal Relationships
    At Microsoft's annual TechFest, researchers are given the opportunity to show off ...
  • Paid Search Data-Driven Decisions
    Data drives decision in paid search, so more data means more options ...
  • Identifying High-Value Pages
    Tweaking content on your Web site can influence consumer behavior, writes Edward ...
  • Facebook Users Will Have Input On Policies
    Facebook has invited users to review, comment and cast votes on policy ...
  • Economy Accelerates Shift To Digital Advertising
    The struggling economy may force companies to reduce investments in local advertising ...
  • Maximizing Limited AdWords Budgets
    Budgets shouldn't determine the success or failure of a pay-per-click campaign. ClickEquations ...
  • Twoogle From Google On Twitter
    Google begin using its Twitter account (Twitter.com/Google) because it needed to manage ...
  • Do Paid Search Ads Add Up?
    Reports may suggest paid search produces between 25% and 30% of clicks ...
  • Building Google Maps Citations
    Mentions or citations on a Web page can help draw attention to ...
  • Ask.com Joins Canonical Party
    Ask.com has joined Google, Microsoft and Yahoo search engines in their quest ...
  • Ad Budget Crunch Puts Pressure On Supply Line
    Tightening online advertising budgets have caused a fundamental shift in the industry ...
  • Finding Google AdWords Super Converter Keywords
    Generating hundreds of keyword phrases and matching ads could improve the chance ...
  • Where's Your 'Google Search Appliance' Contest
    Google wants to know if you can find the Google Search Appliance ...
  • Haiku Marketing On Twitter
    The process of tweeting on Twitter requires skills similar to writing a ...
  • Is SEO The Answer In A Tough Market?
    Aaron Shear has seen a change in the way marketers at large ...
  • Multiword Searches Up
    Searchers are using more multiword queries, notes Andy Beal, citing stats from ...
  • When Should You Use A Pay-Per-Click Strategy?
    Marketers who need an immediate uptick in traffic, have products or services ...
  • Google's Smith To Pull Double Duty, Adds New Role Of GM of Google.org As Brilliant Steps Down
    Long-time Google exec Megan Smith is taking over as general manager of ...
  • Parks: Casual Gaming Revenue To Top $1 Billion By '13
    Brands looking to gain loyalty and reach into consumers' wallets might want ...
  • SEO Tools for Mobile
    Bryson Meunier believes SEO of pages geared toward mobile users will increase ...
  • Microsoft Reportedly Revisiting Yahoo Search Deal
    Microsoft CEO Steve Ballmer has reportedly "reiterated his interest in landing a ...
  • Tips To Optimize Local Search
    Ryan Caldwell has been dabbling in local search during the past few ...
  • Defining AdWords Account Vs. Profile
    Google thought it best to go back to basics and teach AdWords ...
  • Things Google Search Can't Find
    Images, public databases, speeches, printed literature and some online books are some ...
  • Online Video Extends TV Campaign Reach
    Utarget.FOX will unveil results today from a study measuring how online video ...
  • AT&T, Microsoft Seek Inner Rock Star
    AT&T wants to give aspiring musicians a chance to realize their dreams. ...
  • 6 Golden Keyword Research Rules
    Kevin Gibbons gives us six golden rule on choosing keywords to improve ...
  • Micro-Blogging Impact On SEO
    Nofollow is dying, according to Will Critchlow. He makes the statement to ...