LAURIE SULLIVAN
Editor, MediaPost

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  • Why Longtail Keywords Make Sense
    You're thinking about launching a business and Web site, but your competiti ...
  • Google Details URL Policy Change
    Attempting to provide more relevant results in search engine queries, Google h ...
  • Yahoo Poll Picks Oscar Winners
    Could Yahoo have saved Hollywood millions of dollars? While last night's Acade ...
  • Email Campaign Expert Shares Effective Marketing Strategies
    Google may target ads to Gmail users, but Yahoo and a handf ...
  • Online Retailers Have Opportunity To Influence Consumers
    User reviews and recommendation sites are more useful for typical online shoppe ...
  • Revenue Science Adopts New Moniker
    Revenue Science has been remanded AudienceScience in an effort to better descri ...
  • AdWords How-Tos
    Google has posted four new how-to video on using AdWords, on topi ...
  • Google Vs. Yahoo Analytics
    David Needle tells us that Google isn't the only fish in t ...
  • Could Search Monetize Twitter?
    Providing food for thought, R. Falconer raises a hypothetical question: Would, ...
  • Symbols In PPC Ads
    When it comes to pay-per-click advertising campaigns, keywords are an important too ...
  • Emotional PPC, Organic Ads
    Aside from working paid and organic search words into your ad cop ...
  • Yahoo Unveils PPC Video Ad Tool In Search Query
    Yahoo has been "quietly testing" the sponsored search tool Rich Ads ...
  • WeddingBook.com Taps Online Travel Model
    WeddingBook.com is attempting to do for local wedding companies what online trav ...
  • Setting SEO Expectations
    Setting realistic goals and monitoring the correct metrics to pull together ...
  • Local Search Multilayer Feature On Google Maps
    Google Map users know that when they click on the small do ...
  • Getting New Businesses Listed In Search Engines
    If you own a new business trying to get noticed by sear ...
  • SEO Snake Oil Salesman
    Mark Johnson has taken issue with an article referring to SEO ...
  • Comparisons In Google Analytics
    Cyclical Web traffic can have a major impact on trend comparisons acro ...
  • Innovation Interactive Hunts For CRM, Analytics Acquisition
    Innovation Interactive is on the hunt to acquire a customer relationship manageme ...
  • When Do Search Budgets Make Sense?
    Do you need a fixed search budget? Maybe not, according to Geor ...
  • How To Tweet On Twitter
    At OMMA Social I spoke with a marketing director who claims ...
  • Know Your Competitors' SEO Strategy
    Stoney deGeyter believes that knowing your competitors' SEO strategy is nearly ...
  • Digging For Bounces
    Forget about measuring hit rates on your Web site. It's the boun ...
  • Long Tail On The Rise
    Matt McGee shares some stats he picked up at the SMX We ...
  • Omniture Unveils Product Suite, Lifts Northwest Airlines Revenue $16M
    Omniture plans to unveil a series of applications today that lets markete ...
  • Oneupweb Warns Marketers: Adapt Or Lose Sales
    Marketing agency Oneupweb has repositioned the company to "practice what we preac ...
  • Google Cans Print, Radio Ads
    Providing perspective on Google's decision to "can print and radio" from t ...
  • WordStream: Review And Tips
    Through an interview with WordStream founder Larry Kim, John Dreller provides insig ...
  • Benefiting from PPC Campaigns
    Bidding on branded pay-per-click keywords costs less, provides more control on messagi ...
  • Basic Social Media Marketing Tips
    For marketers looking for more information on how to set up ...