LAURIE SULLIVAN
Editor, MediaPost

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  • Ford Ads Rev Rich Media Engine
    Lotame released results from a Ford advertising campaign Monday. The year-long projec ...
  • Fox TV Invents The 'Tweet-Peat'
    Select cast members and producers of "Glee" and "Fringe" will tweet, th ...
  • Common E-Commerce SEO Problems
    Some of the common SEO problems Chris Boggs details include navigation choic ...
  • Finding the Geographic & Demographic PPC Impact
    In theory, catalogers know certain regions of the country and specific Z ...
  • Content To Live By
    Rand Fishkin looks at three content classifications -- editorial, machine-built, and user-generat ...
  • 9 Solutions For 9 Problems
    Josh Weller sets up nine SEM problems, each one with a solutio ...
  • Learn From SEO Rivals
    Understanding your competition's SEO, link building, and social media marketing campaigns c ...
  • Birkin Tells Why He Took 70% Stake In RPMC
    Many agencies try to make digital strategies the most important piece ...
  • Wi-Fi Access Points Could Be Ad-Targeting Goldmine
    Behavioral targeting may no longer mean that the advertiser buys media arm ...
  • Italian Authorities Investigate Google
    Google is being investigated by the "Italian competition authorities," according to Ja ...
  • Extreme SEO Local Optimization Tips
    Think extreme sports. Well, how about extreme SEO? Roger Stellers delves in ...
  • My Tracks For Android
    Matt Cutts began biking to work in July. Being an engineer, ...
  • Forecast: 25% More Spent On Paid Search
    Kevin Lee's bold prediction that many "successful, profitable online business[es' or offli ...
  • Phrase-based Optimizing Tips
    Dave Harry defines how a personalization layer would work for phrase-based I ...
  • Google Opens Content Network To Ad Networks
    Google has opened its Content Network to other ad networks, allowing th ...
  • Struq Launches Dynamic Retargeting Platform
    Struq officially launched a real-time behavioral retargeting platform Thursday in the Unit ...
  • Poll: Your Thoughts On Reciprocal Links & Analytics
    Dave Harry breaks down the results from a survey he posted ...
  • Quality Posts & Rankings
    Richard MacManus takes a look at the top 50 Web properties ...
  • Google Opens AdSense To Networks
    Google plans to open its AdSense network to other ad networks, potential ...
  • What If Search As We Know It Became Obsolete?
    Personalization, net neutrality, ubiquitous service, databases that self-destruct and semantics that final ...
  • Bing Sends Fake Referrals
    Danny Sullivan believes it's time for Microsoft's search engine to stop generati ...
  • Amazon's Bespoke Cloud Computing Service
    Amazon Web Services introduced a service Wednesday to create private clouds ...
  • Targeting Zeros In Locally
    Digital Element, a business unit of Digital Envoy, will support local ...
  • Organization, A Key SEO Strategy
    Angie Haggstrom, who defines "theming" as grouping words together by subject, describ ...
  • What Bing Offers That Google Doesn't?
    Things are always in the last place you look because once y ...
  • 101 Link Backs
    Don't worry about the next Google, stay focused, say no 80% ...
  • FAQs Could Help Offset SEO Nightmare
    How do you approach a SEO Web site project where the C ...
  • Funneling To Find Conversion Rates
    Users abandon the conversion or the sales funnel for a variety ...
  • Location-based Applications Pulling In BT Technology
    Mojiva CEO Dave Gwozdz and I had an interesting conversation last we ...
  • CDC: Gamers At Risk For Health Problems, Dream Pharma Target Market
    Media buyers for health-related brands may want to reconsider ad slots boug ...