- Datorama Closes Funding, Will Enhance Cross-Channel Attribution
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed ...
- IgnitionOne Appoints John Ragals COO, Pushes Tech Efforts
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Glob ...
- How To Turn Short-Form Video Into Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Here's a look at some of the key differences between Instagram a ...
- I Know Something You Don't
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Sharing information remains one of the most important ingredients for a successf ...
- Why Costs Per Click On Brand Terms Continue To Rise On Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
The cost per click per brand name on Google continues to ris ...
- Lenovo's Rise To The Top
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Joe Keenan tells us how Lenovo strengthened its brand name in organ ...
- How Much Would Brands Pay For individual Customer Data?
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 31, 2013
Companies need to create new revenue streams by making data the produc ...
- Yahoo Japan Gives Store Discounts For Searches
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Taking a cue from Bing Rewards, at which searchers in the U. ...
- Correction: IDG Author of IGS Survey
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
- Google Glass Explores How Tech Can Translate Into Movies, Advertising
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Google wants film students from five colleges to help explore how th ...
- Data Finally Migrating Into Other Media
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Some 71% of marketers said data integration delivers more relevant messages ...
- Search Dayparting Strategy Becomes Part Of How Facebook Augments TV Advertising
SearchBlog, Laurie Sullivan - Wednesday, July 31, 2013
Marketers have heard lots about Twitter's move to cozy up with televisi ...
- How To Get More From KPIs
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 30, 2013
Jay Taylor gives us some tips on how to gain more fr ...
- How To Turn Content Into Information
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 30, 2013
Optimizing content to serve up in search engine results makes good conte ...
- How To Optimize Search Engine Crawls With Server Log Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 30, 2013
Analyzing log files is a critical component of search engine optimization. T ...
- Publicis Omnicom Creates Uncertainty For Brands
Online Media Daily, Laurie Sullivan - Monday, July 29, 2013
Combining Omnicom Group and Publicis Groupe could have far-reaching effects on t ...
- Bing Maps Heats Up Visual Location Data
SearchBlog, Laurie Sullivan - Tuesday, July 30, 2013
Microsoft has developed a method that allows marketers to visualize location da ...
- Moving To Search Marketing From Newspaper Editing
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
Kristi Kellogg left a position as a newspaper editor to join BruceCla ...
- Balancing Nofollow Guidelines
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
Huh? What's a "nofollow" link? Marketers new to search optimization might a ...
- Don't Fall Into The Search Best Practice Approach
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
Best practices are almost a guarantee that the content won't stand o ...
- What Does Real-Time Marketers Really Mean?
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
While marketers continue to question what "real time" really means, many ...
- Why These Landing Pages Convert
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
Where are those "one-page, mega converting landing pages" Peter Meinertzhagen can u ...
- Google Secures Patent For Social Search
Online Media Daily, Laurie Sullivan - Friday, July 26, 2013
Google continues to search for a connection with social media to gi ...
- Google Tinkers With AdWords Quality Score
SearchBlog, Laurie Sullivan - Monday, July 29, 2013
Google has made some updates on how the company reports quality scor ...
- How To Produce Content Videos
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 26, 2013
About 183 million Americans watched more than 44 billion online content vide ...
- Facebook Leads In Follow The Leader Into Mobile
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 26, 2013
Search dominated mobile global advertising revenue in 2012 -- representing 52.8%, ...
- Why Consumers Do What They Do
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 26, 2013
Bryan Eisenberg believes top organic rankings occur once marketers begin to understa ...
- Smartphones, Tablets Become Essential Work/Home Tools
Online Media Daily, Laurie Sullivan - Thursday, July 25, 2013
Mobile devices that turn into research and information tools tend to foll ...
- FTC Lawsuits Could Hit Search Engines This Year
Online Media Daily, Laurie Sullivan - Thursday, July 25, 2013
Recent letters sent to about two dozen search engines from the Feder ...
- Last-Click Attribution Model Shorts Content Creators
SearchBlog, Laurie Sullivan - Friday, July 26, 2013
About 88% of click paths require more than three clicks, content sit ...