LAURIE SULLIVAN
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.Articles by Laurie All articles by Laurie
- Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO in
Search & Performance Insider on
04/24/2024
Reddit will build out ad services as the newly public company looks for opportunities to gain revenue. The company says it launched this ad unit to support changing consumer behavior.
- Why Google Will Not Deprecate Browser Cookies Until 2025 in
MediaDailyNews on
04/24/2024
After hitting another roadblock on its way to deprecating third-party browser cookies in Chrome, the rollout data is now estimated for sometime in 2025 - if the company meets CMA and ICO approval.
- Microsoft Launches Its Smallest AI Model in
MediaDailyNews on
04/23/2024
Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft's Copilots available to millions.
- CPC Report Shows Where Ad Costs Rose And Fell in
Search & Performance Insider on
04/24/2024
Pacvue's Q1 2024 report draws on insights from thousands of advertisers, showing how retail media chips away at paid-search media, although paid-search ad spend reached a new high in 2023.
- Google Consolidates Teams To Accelerate AI In Products in
Search & Performance Insider on
04/19/2024
Alphabet and Google CEO Sundar Pichai has announced changes to Google's workplace structure to help the company develop AI products and services faster.
- Meta Integrates Real-Time Bing And Google Search With Llama 3 AI Assistant in
MediaDailyNews on
04/19/2024
Meta AI was built on the company's latest large language model called Meta Llama 3, which was announced Thursday.
- Privacy-Focused Brave Search Launches AI Ask Engine in
MediaDailyNews on
04/18/2024
Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers almost instantly.
- Google AdSense Ad Intents Format Launches For Automated Ads in
MediaDailyNews on
04/18/2024
The Ad Intents format provides a new option for publishers for Auto ads to appear on their websites, but some users are skeptical. The automated ads are for many types of industries.
- Comcast Offers 2 New Consumer Services Tied To The Now Brand in
MediaDailyNews on
04/17/2024
Comcast has introduced two new services from its Xfinity NOW brand, giving advertisers an opportunity to reach a new type of consumer through NOW TV, which launched in 2023. It includes two prepaid services: Now Internet and Now Mobile.
- Microsoft Makes Another Large Investment In An AI Company in
MediaDailyNews on
04/17/2024
With the infusion of funds, Microsoft gains a minority stake in the company and Microsoft Vice Chair and President Brad Smith gains a seat on G42's board.
Comments by Laurie All comments by Laurie
- Has Google's Gemini Chatbot Just Rewritten History?
by
Laurie Sullivan
(Media 3.0 on
02/22/2024)
Thomas, thank you for mentioning Jack. best, Laurie
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
But this is an opinion piece.
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
Thank you, Dan.
- Microsoft Executive Fears For Israel's High-Tech Sector
by
Laurie Sullivan
(MediaDailyNews on
11/01/2023)
John, thanks for commenting, but hope you read the entire article. It clearly states his concerns are for the human cost of the war and the economic future of Israel.
- California Governor Signs Delete Act
by
Wendy Davis
(MediaDailyNews on
10/10/2023)
I beleive platforms and websites can use the IP address of the device being used. My question is whether a part-time California visitor who claims residency in another state, but visits California about three months out of the year, falls into this category.
- Amazon 'Project Nessie' Tested How Much It Could Raise Prices
by
Laurie Sullivan
(Search & Performance Insider on
10/04/2023)
Thank you, Michael Melone, for taking the time to comment. I appreciate it.
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
by
Laurie Sullivan
(Search & Performance Marketing Daily on
08/10/2023)
Ed and John, I really appreciate you guys. Thank you!
- Do Super Bowl Ads Drive Performance?
by
Laurie Sullivan
(Search & Performance Marketing Daily on
02/02/2023)
Thanks for the comment, Ed. I always love your insight, but I've never bought a product based on seeing a Super Bowl ad - at least none that I can remember. I'm entertained by them, but they do not drive me to make a purchase. Yes, the sample in the research is small. Do you recall products you have bought after seeing a Super Bowl ad? Maybe I did a search after seeing a new product, but cannot remember ever making a purchaes.
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
by
Laurie Sullivan
(Search & Performance Marketing Daily on
11/14/2022)
Thank you, John!
- Google, YouTube Launch Features To Provide More Accurate, Trustworthy Election Information
by
Laurie Sullivan
(Search & Performance Marketing Daily on
09/01/2022)
Hi Charles - nope, no hack. And you are correct when you write this - "which means you need to still own your previous residence to get multiple voting options by mail." I changed scrolls to rolls. Just trying to call attention to a major problem in California that creates misinformation. I have not voted in the state for four years, and got called for jury duty for the second time in as many years a few months ago.
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