- Make Your B2B Emails More H2H (Human to Human)
Email Insider Europe, Loren McDonald - Thursday, April 30, 2015
Many B2B emails I receive begin with "Dear Loren." This beginning promis ...
- Use Email To Overcome The Customer 'Experience Void'
Email Insider, Loren McDonald - Wednesday, April 29, 2015
A wide gulf exists between companies and customers on their perceptions ...
- Does Your Email Marketing Program Suffer From Parkinson's Law Of Triviality?
Email Insider, Loren McDonald - Thursday, April 16, 2015
The California drought and email marketing have two things in common: Bo ...
- Mapping Content To Your Customer's Journey
Email Insider Europe, Loren McDonald - Thursday, April 2, 2015
When you understand how your customers move from research to purchase ...
- Mapping Content To Your Customer's Journey
Email Insider, Loren McDonald - Thursday, April 2, 2015
When you understand how your customers move from research to purchase ...