- Jumptap Gets $26M Funding Infusion
Online Media Daily, Mark Walsh - Tuesday, August 26, 2008
Mobile search and advertising provider JumpTap has closed $26 million in fourth-rou ...
- NBC's Olympic Ratings Surpass Goal, But Video Ads Lag
Online Media Daily, Mark Walsh - Monday, August 25, 2008
NBC Universal's $1 billion advertising bet on the Beijing Olympics has pa ...
- Show Me The Money: Facebook Tests Engagement Ads
Online Media Daily, Mark Walsh - Friday, August 22, 2008
In what it calls the latest "evolution" of its ad model, Facebo ...
- Konnects Eyes Turf Between LinkedIn, Facebook
Online Media Daily, Mark Walsh - Thursday, August 21, 2008
Does the world really need another social network? Konnects certainly thinks s ...
- Mobile Sales Drop Tied To Hangups About Economy
Online Media Daily, Mark Walsh - Wednesday, August 20, 2008
A drop in mobile phone sales may be the latest sign th ...
- U.S. Leads Traffic To Official Olympic Site
Online Media Daily, Mark Walsh - Wednesday, August 20, 2008
The Olympic Web sites of NBC and Yahoo have gotten their sha ...
- Sprint Scores Exclusive Mobile Deal With NFL
Online Media Daily, Mark Walsh - Tuesday, August 19, 2008
With the football season fast approaching, Sprint is teaming with the Nation ...
- Video Ad Study Shows High Engagement Rates
Online Media Daily, Mark Walsh - Monday, August 18, 2008
Completion rates for pre-roll video ads approached 90% and click-through rates averag ...
- YuMe Bounces Back Into Ad Network Top 10
Online Media Daily, Mark Walsh - Monday, August 18, 2008
After getting yanked from comScore's ranking of top online ad networks, Yu ...
- Facebook Tests Ads Packaging Video, Comments
Online Media Daily, Mark Walsh - Friday, August 15, 2008
In its latest experiment with social advertising, Facebook has launched new a ...
- Study: Mobile Messaging To Increase 15% By 2012
Online Media Daily, Mark Walsh - Thursday, August 14, 2008
Consumer spending on mobile messaging will increase 15% from $65 billion ...
- Social Networks Surge On Growing Global Audiences
Online Media Daily, Mark Walsh - Wednesday, August 13, 2008
Facebook and other social networking sites are enjoying rapid growth worldwide than ...
- Study Finds Growing Reliance On Ad Networks
Online Media Daily, Mark Walsh - Tuesday, August 12, 2008
The top online publishers' growing reliance on ad networks will likely le ...
- AOL Unveils Larger Home Page Ad
Online Media Daily, Mark Walsh - Monday, August 11, 2008
Offering advertisers more prime online real estate, AOL has launched a n ...
- Olympics To Draw Big Mobile Audience
Online Media Daily, Mark Walsh - Friday, August 8, 2008
With the opening ceremonies for the Beijing Olympics kicking off today, mobi ...
- Coca-Cola Bites Into Olympic Marketing With Bluetooth
Marketing Daily, Mark Walsh - Thursday, August 7, 2008
[Beverages] Coke has partnered with Chinese marketing firm Pioco to broadcast commercia ...
- AOL Unveils Hispanic Sports Blog, Olympic Initiatives
Online Media Daily, Mark Walsh - Thursday, August 7, 2008
AOL Latino, the Web portal's hub for U.S. Hispanics, kicks off ...
- Coca-Cola Bites Into Olympic Marketing With Bluetooth
Online Media Daily, Mark Walsh - Thursday, August 7, 2008
Bluetooth has not yet emerged as a marketing vehicle in the U.S ...
- AOL's Platform-A Expands Mobile Ad Options
Online Media Daily, Mark Walsh - Tuesday, August 5, 2008
OL on Monday launched a new service through its mobile advertising a ...
- Dispute Spotlights comScore Ad Network Rankings
Online Media Daily, Mark Walsh - Monday, August 4, 2008
The home page of video ad network YuMe aggressively touts the compa ...
- Mobile Data Revenue To Grow By 16%
Online Media Daily, Mark Walsh - Friday, August 1, 2008
Spurred by a new generation of smartphones, mobile data revenues are expect ...