MARK WALSH

Writer , MediaPost

Results for September 2009
  • Smartphone Users Hate The Game, Not The Player
    A new consumer survey of smartphones confirms what many iPhone owners will ...
  • MMA Issues Revised Ad Guidelines
    The Mobile Marketing Association today released the latest version of its global ...
  • Handmark Sees Rising Tide For All App Stores
    With Apple announcing this week that iPhone application downloads have hit 2 ...
  • Nielsen To Develop Online Planning Tool For UK
    The Nielsen Company has been selected by UKOM, the UK Online Measurement ...
  • mSpot Debuts Mobile Movies
    Mobile entertainment company mSpot is taking on iTunes by offering streaming, full-length ...
  • Verizon Wireless, MTV Team On Vampire Series
    Verizon Wireless is partnering with MTV on "Valemont," a new short-form series ...
  • Apple's Lovin' It
    Apple announced Monday that more than 2 billion applications have been downloaded ...
  • Agency Execs Discuss In-House Exchanges
    With Madison Avenue increasingly adopting Wall Street's data-driven approach to the buying ...
  • JC Penney Tests Scannable Mobile Coupons
    JC Penney has begun testing a new system at Houston area stores ...
  • Mobile Video Growing, Not Exploding
    Mobile video is gaining ground and getting cheaper but still faces a ...
  • JCPenney Tests Scannable Mobile Coupons
    JCPenney has begun testing a new system at Houston area stores that ...
  • Digital Execs To Marketers: Online Advertising Works
    A group of digital heavyweights from Web giants including AOL, Facebook and ...
  • Mobile Makes Top 100 Brands (Barely)
    With Interbrand and BusinessWeek releasing their annual ranking of top 100 brands ...
  • Starbucks Debuts iPhone Apps, Tests Mobile Payment
    With several unofficial Starbucks-finder apps already populating the App Store, the coffee ...
  • Cuban Not Mad About Mobile
    Don't bet on Mark Cuban making any big investments in mobile. Speaking ...
  • Yahoo Unveils Rebranding Campaign
    As expected, Yahoo Tuesday formally unveiled its new global brand campaign centered ...
  • Phonevalley, Microsoft Strike Mobile Alliance
    Phonevalley, the mobile marketing arm of Publicis Groupe, announced an agreement Tuesday ...
  • Rohan: Mobile Not Ad Promised Land
    Jordan Rohan, founder and managing partner of Clearmeadow Partners, painted a sobering ...
  • Panel: Social Media Should Be Weaved Into All Marketing
    Don't think of social media as a separate marketing channel, but as ...
  • limits of mobile marketing
    If agencies are having a tough time adjusting to the "distraction" of ...
  • Dunkin on Facebook
    "Our brand is an everyday ritual for many people," said Frances Allen, ...
  • AT&T Mum on Expected Net Neutrality Rules
    AT&T has been a vocal opponent of new regulations enshrining net neutrality ...
  • Adobe Debuts App Distribution Service
    Adobe Systems is rolling out a new set of services allowing advertisers ...
  • Adify Launches Larger Ad Units
    Adify Monday unveiled new expandable ad formats that will allow advertisers to ...
  • Times Heart Twitter
    Martin Nisenholtz says the Times loves Twitter. Twitter has become extremely important ...
  • Mobile isn't free media
    Greg McCastle, svp for advertising and publishing at AT&T, echoed Jonathan Miller's ...
  • Times putting up pay wall?
    When it comes to the $64,000 questions of whether The Times will ...
  • MySpace means media
    MySpace has to get more open to be a better platform for ...
  • Good time to be VC
    Spark Capital's Dennis Miller says this is a good time be an ...
  • The Economist is online?
    Interesting that Economist.com Publisher Ben Edwards is opining on the role of ...