- Advertisers: Tailor Mobile Approaches For Smartphones, Tablets
Online Media Daily, Mark Walsh - Thursday, March 29, 2012
Tablets lend themselves to "lean-back" media consumption, while smartphones are geared ...
- Nielsen: Half Of Cell Users Have Smartphones
Online Media Daily, Mark Walsh - Thursday, March 29, 2012
Half of U.S. mobile users now have a smartphone, according to n ...
- Nexage Adds New Reporting, Screening Tools
Online Media Daily, Mark Walsh - Wednesday, March 28, 2012
Mobile ad exchange Nexage has added a pair of enhancements to i ...
- MIllennial Sets IPO Price At $13
Online Media Daily, Mark Walsh - Wednesday, March 28, 2012
Mobile ad network Millennial Media Wednesday set the pricing of its I ...
- Marketers Benefit By Combining Pro, User-Created Video
Online Media Daily, Mark Walsh - Wednesday, March 28, 2012
New research from a comScore study suggests marketers can have the be ...
- Millennial Media Doubles At Open
Raw, Mark Walsh - Thursday, March 29, 2012
Mobile ad network Millennial Media made a
strong debut Thursday ...
- Brands See 'Likes' Rise 38% With Timeline
Raw, Mark Walsh - Thursday, March 29, 2012
Brands on Facebook have until Friday to update their pages on t ...
- AT&T AdWorks Teams With Turn
Raw, Mark Walsh - Thursday, March 29, 2012
AT&T AdWorks has
partnered with demand-side platform Turn to launch ...
- Appolicious Rolls Out App Search Ad Platform
Online Media Daily, Mark Walsh - Tuesday, March 27, 2012
Mobile app directory Appolicious is launching a keyword-bidded ad platform for runni ...
- Britannica Embraces App Strategy
Online Media Daily, Mark Walsh - Tuesday, March 27, 2012
The Encylopaedia Britannica has made a more concerted mobile push, launching ...
- Nexage Adds New Reporting, Screening Tools
Raw, Mark Walsh - Wednesday, March 28, 2012
Mobile ad exchange
Nexage has added a pair of enhancements ...
- MIllennial Sets IPO Price At $13
Raw, Mark Walsh - Wednesday, March 28, 2012
Mobile ad network Millennial Media Wednesday
set the pricing of i ...
- 'PC Mag' Adds iPad App
MediaDailyNews, Mark Walsh - Monday, March 26, 2012
PC Magazine has
launched an iPad app that will offer reade ...
- Android Users Turn To ESPN For NCAA Coverage
Online Media Daily, Mark Walsh - Monday, March 26, 2012
ESPN is pulling in March Madness-crazed fans on mobile devices. New resear ...
- Vitrue Adds Instagram Tab For Facebook Page
Online Media Daily, Mark Walsh - Friday, March 23, 2012
Social media marketing firm Vitrue has added a new service that le ...
- Smartphones, Tablets Drive 20% Of NCAA Traffic
Online Media Daily, Mark Walsh - Friday, March 23, 2012
About 20% of the Web traffic for the first round of t ...
- PepsiCo's Singh: Brand Marketing, Interaction Via Facebook
Online Media Daily, Mark Walsh - Friday, March 23, 2012
Pepsi is among the brands that have recently updated their Facebook presenc ...
- CPMs Don't Reflect Whether Ads Are Viewable, Targeted
Online Media Daily, Mark Walsh - Monday, March 26, 2012
Earlier this year, comScore revealed some key findings from a broad stu ...
- PC Mag Adds iPad App
Raw, Mark Walsh - Monday, March 26, 2012
PC Magazine has
launched an iPad app that will offer reade ...
- Key Luxury Hotels Book Digital Strategy
Online Media Daily, Mark Walsh - Thursday, March 22, 2012
A new study ranking more than 50 luxury hotel brands based ...
- Smartphones, Tablets Drive 20% Of NCAA Traffic
Raw, Mark Walsh - Friday, March 23, 2012
About 20% of the Web traffic for the first round of t ...
- Vitrue Adds Instagram Tab For Facebook Pages
Raw, Mark Walsh - Friday, March 23, 2012
Social media marketing firm Vitrue has added a new service that le ...
- CBS' Local Digital Push Ups Audience, Revenue
Online Media Daily, Mark Walsh - Wednesday, March 21, 2012
CBS has launched a new iPad app offering access to content fr ...
- Tablets To Be Major Player In Mobile Games
Online Media Daily, Mark Walsh - Wednesday, March 21, 2012
A new study suggests that their large screen sizes and impressive graphi ...
- Publishers Cite Tablets As Top Tech Priority
Online Media Daily, Mark Walsh - Tuesday, March 20, 2012
Publishers are making tablets a critical priority when it comes to technolo ...
- Twitter Expands Mobile Ad Targeting
Online Media Daily, Mark Walsh - Tuesday, March 20, 2012
Twitter last month announced it would begin testing Promoted Tweets and Promot ...
- Vevo To Power Music Videos On Yahoo
Raw, Mark Walsh - Wednesday, March 21, 2012
Under a new deal announced today, Vevo will power music videos ...
- Apple Sells 3 Million New iPads
Mobile Marketing Daily, Mark Walsh - Tuesday, March 20, 2012
Following up its earlier announcement Monday of record iPad sales over t ...
- Mojiva Taps blurbIQ For Gameification
Mobile Marketing Daily, Mark Walsh - Tuesday, March 20, 2012
Mobile ad network Mojiva has partnered with blurbIQ to exclusively offer t ...
- Tablets To Be Major Player In Mobile Games
Mobile Marketing Daily, Mark Walsh - Tuesday, March 20, 2012
A new study suggests that their large screen sizes and impressive graphi ...