- MMA Updates 'Optimal' Mobile Budget Share To 16%
Mobile Marketing Daily, Mark Walsh - Tuesday, September 30, 2014
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issu ...
- IAB Creates Tech Lab To Speed Standards Development
MediaDailyNews, Mark Walsh - Monday, September 29, 2014
The Interactive Advertising Bureau (IAB) on Monday announced the launch of ...
- Rovio Names Chenier Americas Sales Head
Mobile Marketing Daily, Mark Walsh - Monday, September 29, 2014
Rovio, the Finnish company behind the "Angry Birds" franchise, announced on Mond ...
- Apps No Miracle Grow For 1-800-Flowers
MoBlog, Mark Walsh - Tuesday, September 30, 2014
People may be spending most of their mobile time in apps, b ...
- PepsiCo's Farfan: Building Community Doesn't Require Deep Pockets
Show Daily, Mark Walsh - Tuesday, September 30, 2014
Speaking at the OMMA Premium Display conference, Javier Farfan, Head of Musi ...
- How do you define 'premium?'
Show Daily, Mark Walsh - Tuesday, September 30, 2014
What is “premium,” anyway? That’s the topic of the morning’s final pan ...
- Mobile Is Sort Of Premium
Show Daily, Mark Walsh - Tuesday, September 30, 2014
Does premium live on mobile? The answer from the OMMA panel seem ...
- Most Marketers Don't Have Clear Mobile Objectives
Mobile Marketing Daily, Mark Walsh - Friday, September 26, 2014
More than half of marketers (57%) don't have defined mobile objectives, a ...
- HootSuite Secures Another $60 Million
Social Media & Marketing Daily, Mark Walsh - Thursday, September 25, 2014
HootSuite may have to change its name to LootSuite. The social med ...
- MMA Creates Internet of Things Group
Mobile Marketing Daily, Mark Walsh - Thursday, September 25, 2014
The so-called Internet of Things (IoT) has arguably inspired more speculation, hy ...
- The Selfie As Ad Format
MoBlog, Mark Walsh - Thursday, September 25, 2014
If mobile has contributed a unique art form to the culture, it ...
- Millennial To Buy Nexage For $108M, Bolsters Programmatic
Mobile Marketing Daily, Mark Walsh - Tuesday, September 23, 2014
Aiming to ramp up its programmatic trading technologies, mobile ad firm Millenni ...
- Cunningham Joins Ad Startup IronSource, Shuttering Appssavvy
Mobile Marketing Daily, Mark Walsh - Tuesday, September 23, 2014
Ad tech veteran Chris Cunningham is stepping down as CEO of Appssavv ...
- Video Ads Come To Rewards Network Kiip
MoBlog, Mark Walsh - Wednesday, September 24, 2014
Mobile video advertising is expected to rise sharply this year from ...
- Media Vets Start 'BRaVe' Advisory Firm
MediaDailyNews, Mark Walsh - Tuesday, September 23, 2014
A trio of media and marketing veterans has formed a new fi ...
- iPhone 6 Sales Hit 10M On First Weekend
Mobile Marketing Daily, Mark Walsh - Monday, September 22, 2014
Apple on Monday said it sold more than 10 million new iPho ...
- Tapping Into iPhone 6, iOS 8 Updates
MoBlog, Mark Walsh - Tuesday, September 23, 2014
With Apple yesterday announcing that the iPhone 6 and iPhone 6 Pl ...
- Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets
MediaDailyNews, Mark Walsh - Friday, September 19, 2014
Hearst Corp. has announced the launch of a new digital development un ...
- Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A fundamental change has taken place in the last 12 months ...
- iPhone Opening Day Maintains Media Fascination
MoBlog, Mark Walsh - Friday, September 19, 2014
The wrapping-around-the-block lines at Apple Stores right before release of a n ...
- Forecast Finds Ad Spend On Facebook Exceeds Time Spent
Social Media & Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A new forecast suggests that ad spending on Facebook is outpacing t ...
- Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
Click-through rate has long been faulted as a measure of ad effectivene ...
- More Travel Booking Going Mobile
MoBlog, Mark Walsh - Wednesday, September 17, 2014
New research from retargeting ad platform Criteo reveals that mobile is playi ...
- Kenshoo Buys Adquant To Boost Social, Mobile Ad Tools
Social Media & Marketing Daily, Mark Walsh - Tuesday, September 16, 2014
Kenshoo on Tuesday announced acquiring Facebook Preferred Marketing Developer (PMD) Adquant ...
- Al Jazeera Debuts AJ+ App
Mobile Marketing Daily, Mark Walsh - Monday, September 15, 2014
Al Jazeera Media Network on Monday rolled out an app version ...
- Department Stores Make Mobile Gains, But Gaps Remain
MoBlog, Mark Walsh - Tuesday, September 16, 2014
Shoppers at department stores including Macy's and Bloomingdale's will be among t ...
- LinkedIn Partners With Kaplan On 'Career Journey Program
Social Media & Marketing Daily, Mark Walsh - Monday, September 15, 2014
LinkedIn is teaming with Kaplan Higher Education Group to launch a n ...
- Flipboard Launches Video Advertising
Mobile Marketing Daily, Mark Walsh - Monday, September 15, 2014
Since last year, Flipboard has ramped up rich media advertising and e-commer ...
- Razorfish's Kathuria Sounds Off About Digital Strategy
MediaDailyNews, Mark Walsh - Thursday, September 11, 2014
Vik Kathuria in April was named global chief media officer at Public ...
- Apple Hits Sour Note With Direct Marketing Ploy
MoBlog, Mark Walsh - Friday, September 12, 2014
When CEO Tim Cook capped off the marathon Apple keynote on Tuesd ...