- Media Client Of The Year: Niantic
Agency of the Year, Aaron Baar - Tuesday, December 20, 2016
There had been augmented-reality games before. Even Niantic, the Google-spun-off company behi ...
- OTT Technologies Continue To Take Hold
Marketing Daily, Aaron Baar - Thursday, December 29, 2016
According to The NPD Group's Connected Home Forecast, there will be 2 ...
- OmniVirt's Michael Rucker On Virtual Reality
Marketing Daily, Aaron Baar - Wednesday, December 28, 2016
The technology's ability to immerse consumers into a new world in whi ...
- Planters Plays Up Peanut's 'Craveability'
Marketing Daily, Aaron Baar - Tuesday, December 27, 2016
"Whereas 'Power of the Peanut' was focused on the nutritional benefits peanu ...
- Gillette Welcomes Consumers Back To Brand
Marketing Daily, Aaron Baar - Friday, December 23, 2016
"The passion of the people coming back is powerful," Gillette's Barbara Diecke ...
- Looking Back On Search 2016
Search & Performance Insider, Aaron Baar - Tuesday, December 27, 2016
Search Insider polled several search-marketing executives on what they felt was t ...
- Best Buy, Macy's, Walmart Ad Spending - Including Search - Plummets
Marketing Daily, Aaron Baar - Thursday, December 22, 2016
"The holiday lull of week six is deeper than retailers want, b ...
- AT&T Brings Santa To Facebook Live
Marketing Daily, Aaron Baar - Wednesday, December 21, 2016
The program is part of AT&T's loyalty program called AT&T Thanks. ...
- Smart Home Consumers Looking For Safety, Comfort
Marketing Daily, Aaron Baar - Monday, December 19, 2016
More than half of the consumers surveyed said they wanted to fi ...
- Give These Three Areas Special Attention In 2017
Search & Performance Insider, Aaron Baar - Tuesday, December 20, 2016
As you begin planning your search marketing for 2017, it's worth payi ...
- Consumers More Attached To Smartphones Than Ever
Marketing Daily, Aaron Baar - Saturday, December 17, 2016
According to Deloitte's Global Mobile Consumer Survey, Americans collectively check their smartphon ...
- Consumers Like, Want Wireless Charging
Marketing Daily, Aaron Baar - Thursday, December 15, 2016
"There's an organic approach that's happening now. It [will take] more phon ...
- Ego Power Moves Out Of The Lab For New Campaign
Marketing Daily, Aaron Baar - Tuesday, December 13, 2016
"The Antarctic is part of a lab environment; it's reliably desolate. Th ...
- Reynolds Brings Mom, Minus Baggage
Marketing Daily, Aaron Baar - Monday, December 12, 2016
A video to be seeded on social network channels and in pa ...
- There's Still Time! Last Minute Search Ideas
Search & Performance Insider, Aaron Baar - Tuesday, December 13, 2016
Some tips to make search work to reach consumers who are sti ...
- WaterPik Has Ideas To Wash Away Holiday Stress
Marketing Daily, Aaron Baar - Friday, December 9, 2016
The shower heads will "melt away the grinch in all of us ...
- VR Consumers Need Convincing With Demos
Marketing Daily, Aaron Baar - Thursday, December 8, 2016
According to a market snapshot from Parks Associates, half of consumers w ...
- Washlet Bidet Seat Is A Gift That Keeps Giving
Marketing Daily, Aaron Baar - Tuesday, December 6, 2016
The television commercial is stylish and mild, depicting streaming jets of wat ...
- Luma Enlists 'Interesting' Spokesperson
Marketing Daily, Aaron Baar - Tuesday, December 6, 2016
"When the Internet goes down, that's when s-t gets dark." Luma's produ ...
- Are Local Affiliates Being Left Behind?
Search & Performance Insider, Aaron Baar - Tuesday, December 6, 2016
One of the findings within BrandMuscle's third annual "State of Local Marketi ...
- Ohio Lottery Sends Grandma, Grandpa To A Better Place
Marketing Daily, Aaron Baar - Friday, December 2, 2016
To ring in the season, it takes a page out of t ...
- AMD, Alienware Give People Chance To Live Assassin's Creed'
Marketing Daily, Aaron Baar - Thursday, December 1, 2016
Electronics companies AMD and Alienware have teamed up with film studios 20 ...