• Making Data Work
    Conventional wisdom holds that using third-party data for ad targeting is not ...
  • The Waiting Game
    In wrapping up my Search Insider contributions this year, I would like ...
  • Search Extension
    We are closing in on the end of 2009, and if this ...
  • The Year (Almost) Of Mobile Search
    To be honest, I had written off mobile and mobile search. Despite ...
  • Yes, Display Ads Can Work -- And Benefit Search As Well
    There's a new frontier opening in the display advertising landscape, in which ...
  • Blame It On Twitter
    There is certainly no lack of worthwhile topics to discuss this month, ...
  • Google's Next Act
    I've written several times over the last year about the emerging opportunity ...
  • Looking For Answers In All The Right Places
    I'm not the first to observe that a performance-based model for agency ...
  • How to Solve Local Search, Once And For All
    I'm in need of a good plumber and electrician. Though they must ...
  • Starting Over
    Over the last few months we have watched our clients make some ...
  • A Short Proposal For A Better Branded Buy
    The vexing issue of branded keyword price spikes is frequent and increasing. ...
  • A Search Tale: Good Quality Puppies At Reasonable Prices
    I recently found myself in need of a puppy. The last time ...
  • Keeping Ourselves Honest: Auditing Our Predictions For 2008
    Each February we at Razorfish release our "Digital Outlook Report," outlining the ...
  • Just One Opportunity for 2009
    In this, my last Search Insider column for 2008, I am tempted, ...
  • Looking Ahead
    The last eight weeks have been volatile, to say the least. As ...
  • My Targeting Wish List
    I had the opportunity to attend Yahoo's Right Media Open last week ...
  • Measuring Value
    A few weeks ago, I was asked to describe the single biggest ...
  • Notes From SES San Jose
    I had the opportunity to speak at Search Engine Strategies in San ...
  • Poor Cuil
    Poor Cuil. Being hailed as a "Google killer" is a tough standard ...
  • Search Untethered
    Several months ago Google released an astonishing, but underappreciated, tidbit about iPhone ...
  • Ask A Better Question
    At my college reunion, I bumped into a former classmate who had ...
  • More Search Marketing Strategies for the Next Decade
    The boundaries of search marketing have, of course, been blurring for several ...
  • More Search Marketing Strategies For The Next Decade
    Over the last decade marketers have come to accept that search is ...
  • More Search Marketing Strategies For The Next Decade
    The emerging practice of "search-as-research" goes beyond the context of search marketing ...
  • Search Marketing Strategies For The Next Decade
    In the last 10 years -- the last five in particular -- ...
  • The Third-Party Cookie Monster
    In the very active debate over online consumer privacy the voices of ...