MATT THORNHILL
Boomer Project founder/president Matt Thornhill is an authority on marketing to today's Boomer Consumer. He has appeared on NBC, CBS and CNBC, in "BusinessWeek," "Time," "Newsweek" and "The New York Times" and countless others. Matt is also the co-author of the business book "Boomer Consumer." Boomer Project is a marketing research and consulting firm and has done work for Johnson & Johnson, Lincoln Financial, Samsung, Hershey's Foods and Home Instead Senior Care. Reach him here.
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Engage:Boomers
Blame The Boomers (Again) Sept. 12, 2011, 6:48 a.m. -
Engage:Boomers
How To Get Your Organization Age Ready July 11, 2011, 6:59 a.m. -
Engage:Boomers
Ford Takes A 'Bold' Step To Reach Boomers June 30, 2011, 7:15 a.m. -
Engage:Boomers
When It Comes To Leisure Time, Watch Out For The Generation Gap May 9, 2011, 7:47 a.m. -
Engage:Boomers
Journey To The Information Cul De Sac March 14, 2011, 7:01 a.m. -
Engage:Boomers
Back To The Future Jan. 10, 2011, 6:23 a.m. -
Engage:Boomers
The Rush To Age 65 Begins Dec. 27, 2010, 8:26 a.m. -
Engage:Boomers
What Matters Most Is What Matters To 'Me' Nov. 22, 2010, 8:02 a.m. -
Engage:Boomers
Making Advertising Relevant To Boomers Oct. 25, 2010, 9:13 a.m. -
Engage:Boomers
Boomers And The New (Normal) Economy Sept. 27, 2010, 10:55 a.m. -
Engage:Boomers
The Economy, Today And Tomorrow Aug. 23, 2010, 6:20 a.m. -
Engage:Boomers
You Better Be Marketing To Me June 28, 2010, 8:57 a.m. -
Engage:Boomers
Winning With Boomers Takes Heart May 24, 2010, 8:26 a.m. -
Engage:Boomers
Longevity Rules And Boomers Win April 26, 2010, 7:57 a.m. -
Engage:Boomers
Segment Shmegment: Slicing And Dicing The Boomer Cohort March 22, 2010, 9:08 a.m. -
Engage:Boomers
The Sun Will Come Up Tomorrow ... Or Not Feb. 22, 2010, 8:56 a.m. -
Engage:Boomers
The Diagnosis: 'Boomeritis' Jan. 25, 2010, 9:06 a.m. -
Engage:Boomers
10 Reasons To Put 'Em In Your '10 Plan Dec. 28, 2009, 9:18 a.m. -
Engage:Boomers
We Have Seen The Future, And It Is Old Nov. 23, 2009, 8:22 a.m. -
Engage:Boomers
Social Networks And Older Boomers Oct. 26, 2009, 8:34 a.m. -
Engage:Boomers
Enough With 'Why'; Let's Focus on 'How' Sept. 28, 2009, 8:33 a.m. -
Engage:Boomers
Media Consumption Has Become 'Enhanced' Aug. 24, 2009, 9:58 a.m. -
Engage:Boomers
The Age Of Responsible Consumerism July 20, 2009, 8:10 a.m. -
Engage:Boomers
The Same But Not Alike June 15, 2009, 11:45 a.m.
