-
Metrics Insider
Effective Drivers: Media Mix Modeling vs. Attribution Management Sept. 27, 2011, 4 p.m. -
Metrics Insider
Attribution's Recommendation Engine: Windshield Vs. Rear-View Mirror Sept. 16, 2011, 10:30 a.m.
Anto Chittilappilly is Co-Founder, President & CTO of Visual IQ, a cross-channel marketing intelligence software company that provides attribution management insights and recommendations needed to successfully optimize campaigns and deliver maximum ROI for organizations' entire marketing mix.
©2013 MediaPost Communications. All rights reserved.
15 East 32nd Street, 7th Floor, New York, NY 10016
feedback@mediapost.com