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Ari Rosenberg

Member since June 2004 Contact Ari

Provide media sales consulting services with a focus on sales training and licensing of patented IPC pricing system that rewards advertisers for placing ads users like.

Articles by Ari All articles by Ari

  • Content Is King? in Online Publishing Insider on 12/28/2014

    Content is king, but not for long. Like most stories of overthrown monarchies, this will be an inside job. This tale includes an army of publishers and treason committed by the king's own flesh and blood.

  • #BlackandWhite in Online Publishing Insider on 12/11/2014

    Last week I had an afternoon meeting scheduled with a new colleague. We had planned to meet at the Equinox cafeteria at Rockefeller Center, but because of all the police security in place for the tree-lighting ceremony that night, we relocated to a restaurant opposite Grand Central Station instead. As we wrapped up our meeting, I looked at my phone and learned that the Staten Island grand jury had not indicted the police officer accused of killing Eric Garner.

  • The Oatmeal Doctrine in Online Publishing Insider on 11/20/2014

    I judge a restaurant by the quality of its oatmeal. Earlier this week, I had oatmeal at Pershing Square Caf, where I enjoyed an exchange of ideas with a very talented publishing executive -- and of course, a very solid bowl of oatmeal. The oatmeal at Pershing Square Caf costs $14. I can find better oatmeal at Scotty's Diner on 39th & Lexington for four bucks, but at Pershing Square, you pay for more than a bowl of oats, you pay for the environment.

  • The Mobile CPM Train Wreck in Online Publishing Insider on 10/30/2014

    Before the start of the 2011 Academy Awards show hosted by James Franco and Anne Hatheway, Franco was tweeting live video clips of himself from backstage. Right before the show was set to begin, Franco turned to the camera and said, "This could be great, or this can be really reallybad." It was an epic train wreck, of course -- one that still haunts the actor today. At just about that same time period, executives at premium publishers were sitting around conference room tables reviewing site traffic numbers, and were likely surprised at the steady rise in the number of site visits driven my mobile devices. They must have thought at the time, "This could be great, or this could be really really bad."

  • The Most Important Person In Online Publishing in Online Publishing Insider on 10/02/2014

    Who is the most important person in online publishing? Any guesses? Let's start with the wrong answers first. It's not Mark Zuckerberg or Sheryl Sandberg. It's not Larry Page or Sergey Brin, either.

  • Here We Go Again in Online Publishing Insider on 09/11/2014

    Today's date creeps up every year, kidnaps my subconscious, and dumps it unmercifully back to that day. My memories are as clear as the sky that dreadful morning.

  • Can You Smell That? in Online Publishing Insider on 08/21/2014

    What bothers me the most about the online advertising industry is the amount of bullshit we shovel into it. Maybe you can make a case this stink permeates all of advertising, but it sure does smell in our little corner of the ad world.

  • Problems And Predictions  in Online Publishing Insider on 07/31/2014

    Even companies that make billions of ad dollars have problems. The question is how much these problems will impede future growth. Here are the problems the biggest names in online publishing not named Google face, and what their futures could look like.

  • The Earth Isn't Flat  in Online Publishing Insider on 07/10/2014

    When a premium publisher with professional journalists and writers sell ads on an exchange (open or private), what they are really doing is disconnecting the value of their professionally produced content from their ad sales proposition. The value buyers place on these programmatic ads is tied to data and performance. Content is eliminated -- or at best, severely diminished -- from the equation.

  • Print Publishers Should Pivot Back To Print in Online Publishing Insider on 06/19/2014

    Numbers don't lie -- unless you're talking about the listed height of pro athletes, or click-through rates on mobile ads. Those aside, here's the math behind this radical proposal for premium print publishers to start selling their online ad impressions to print buyers:

Comments by Ari All comments by Ari

  • Content Is King? by Ari Rosenberg (Online Publishing Insider on 12/28/2014)

    Thanks Lubin -- it's more painful than anything else to watch what has happened -- appreciate your attention as always

  • The Sorry State Of Online Publishing by Gord Hotchkiss (Search Insider on 12/17/2014)

    Gordon is 1000% correct. Shame on "all of us" in this business for allowing this to happen. Gordon I will email you a screen shot that captures everything you shared in a nut shell.

  • Tip For Career Day: Stay Home by Bob Garfield (Garfield at Large on 12/07/2014)

    Bob, I started my career selling at Newsweek magazine surrounded by men and women who sold with class and dignity just like the product we represented. Your column is right on target as to what we are doing now and it will just get worse until consumers decide they have had enough. Thanks for your honest and awesome writing -- even if what you shared just kicked me and many else right in the stomach. This comment is sponsored by Pepto-Bismol -- click here to --oh never mind.

  • What If We Reimagined Advertising? by Tom Goodwin (MediaDailyNews on 12/04/2014)

    Fantastic challenge Tom.

  • If Google Is Really Peaking, Social Is Poised to Win Big by Jamie Tedford (Online Spin on 11/11/2014)

    Thanks Jamie just catching up to this response -- that is VERY helpful appreciate that link. Makes more sense now.

  • Finding The Right Edge Of Creepy In Advertising by Jamie Tedford (Online Spin on 11/18/2014)

    wow this is a solid exchange! Jamie I like your style -- I do think "ease in opting out" is a wives tale at this point -- nothing easy about it -- I bet if this was all "opt in" it would be a whole lot easier :) -- thanks for responding to these comments you're a pro

  • Finding The Right Edge Of Creepy In Advertising by Jamie Tedford (Online Spin on 11/18/2014)

    Hi Jamie, this is a great topic and you covered it with "small words" that make the problem you are passionate about solving easy to understand. So thank you -- here is my but -- I believe the creepiness emotion consumers feel is deeper than most of us in the industry give credence to. You point out ways to react to these ads so they become more relevant in the future, but the problem lies in the past -- consumers are creeped out because the data driving these relevant ads was taken without their permission. Had data collection been "opt in" from the very beginning, the creepiness consumers feel now would be "oh wow this is working" instead -- see the difference?

  • IAB To FTC: Stop Focusing On Advertisers' Use Of Consumer Data by Wendy Davis (Daily Online Examiner on 11/11/2014)

    The IAB doesn't wake up in the morning thinking about consumer rights -- it thinks about how to best make money for their members -- that doesn't make the IAB bad or evil but it does make them the worst spokesman for how to protect the rights of consumers -- trying to opt out of data collection and targeting is an awful joke and this whole problem could be erased with two words -- OPT IN -- give consumers the choice to opt in for targeted ads and you have everyone covered -- hiding behind self regulatory opt out practices is why the FTC will continue to mettle in the digital advertising kitchen.

  • If Google Is Really Peaking, Social Is Poised to Win Big by Jamie Tedford (Online Spin on 11/11/2014)

    Nice piece Jamie and thanks -- I missed the "Peak Google" article but will catch up to it. Your points make total sense but here is my but -- a majority of Google advertisers are "local retailers" or merchants that spend $500 bucks a month on search advertising -- are you seeing these types of advertisers moving dollars to in-stream native ads on FB, Twitter, Linkedin? I can understand the big brand advertisers doing this of course but "Joey's Pizza Palace" is less likely to do so no?

  • Report: Yahoo Tumbled With Tumblr Purchase by Gavin O'Malley (Social Media & Marketing Daily on 11/05/2014)

    Tumblr = Geocities It's incredible they bought the same product twice expecting a different result. Tumblr won't work because it's not a safe environment for advertisers.

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