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Ari Rosenberg

Member since June 2004Contact Ari

Provide media sales consulting services with a focus on sales training and licensing of patented IPC pricing system that rewards advertisers for placing ads users like.

Articles by Ari All articles by Ari

  • Managing Direct Sales In A Programmatic World in Online Publishing Insider on 02/16/2017

    It's no longer feasible to be a premium online publisher without a programmatic offering. The mistake, however, is an over-reliance on private marketplace or open exchange revenue to be successful. Direct-ad deals sold are your "Tom Brady" -- they march you toward your quarterly goal line. Programmatic is your kicker.

  • Programmatic Is Problematic, Even When It Works in Online Publishing Insider on 02/10/2017

    The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug.

  • An Axios Of Hope in Online Publishing Insider on 01/26/2017

    Now is the time for publishers to figure out what they need to stop doing. There is structural damage that needs to be fixed if this business wants to remain standing. Publishers need to rebuild their entire sites from the ground up. If the idea of starting from scratch sounds impossible, or you wouldn't know where to start, there is a new publishing ray of hope to follow: Axios.com.

  • New Year, Same IAB (Interactive Advertising Bull) in Online Publishing Insider on 01/05/2017

    It's a new year, and the Interactive Advertising Bureau is churning out the same old BS: "Digital Ad Market Soars 20% in Q3, Approaches $18 Billion"

  • Programmatic TV Ad Buying Will Never Work  in Online Publishing Insider on 12/08/2016

    First, let's define "work" in the context of old-media publishers and how buyers agreed to define it. Pre-new media, the definition of a "publisher working" was primarily defined by how many people consumed the content a publisher produced in any media, and the depth of this consumption. The beauty of this old-media definition of working was the proper alignment of incentives. Whether you were a publisher or an advertiser, investing in better content produced deeper connections with consumers. As a result, publishers made more money, and advertisers felt better about spending it. When new-media publishers arrived, driven by the frenzy of venture capital dollars, these publishers agreed to deliver unrealistic ad revenue goals despite having no established record of "working."

  • Programmatic Is Problematic, Even When It Works in Online Publishing Insider on 12/01/2016

    The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug.

  • What I Missed About Facebook in Online Publishing Insider on 11/10/2016

    No one will confuse me with Brian Wieser or Peter Stabler, but I can pick successful digital media companies because I live in this space and understand how ads get sold day-to-day and quarter-to-quarter. The company I totally swung and missed on, however, was Facebook.

  • The Greatest Native Advertising Campaign Of All Time in Online Publishing Insider on 10/21/2016

    Donald Trump's run for president may be the most brilliant native ad campaign of all time.

  • No One Will Admit The Biggest Problem With Internet Advertising  in Online Publishing Insider on 09/29/2016

    The biggest problem with Internet advertising is a lack of character. All our problems are self-inflicted, triggered by decisions made by digital ad leaders who continue to choose the path to easier money over the moral high road.

  • Programmatic TV Ad Buying Will Never Work  in Online Publishing Insider on 09/08/2016

    First, let's define "work" in the context of old-media publishers and how buyers agreed to define it. Pre-new media, the definition of a "publisher working" was primarily defined by how many people consumed the content a publisher produced in any media, and the depth of this consumption. The beauty of this old-media definition of working was the proper alignment of incentives. Whether you were a publisher or an advertiser, investing in better content produced deeper connections with consumers. As a result, publishers made more money, and advertisers felt better about spending it. When new-media publishers arrived, driven by the frenzy of venture capital dollars, these publishers agreed to deliver unrealistic ad revenue goals despite having no established record of "working."

Comments by Ari All comments by Ari

  • Rise Of Fake News, Decline Of Social Media? by Cory Treffiletti (Online Spin on 02/15/2017)

    Cory, you're onto something -- I think Social Media (FB especially) will suffer from all of this -- they are just so big it may take time to reveal itself.  Great insight/thinking -- thanks for sharing. 

  • Programmatic Is Problematic, Even When It Works by Ari Rosenberg (Online Publishing Insider on 02/10/2017)

    Billy thanks for chiming in -- this column ran a few months ago initially, and if I could have reqwritten it I would suggest programmatic doesn't work for publishers nearly as well as it works for advertisers -- your clients as you point to.  The table is slanted and in an attempt to even things out pubs like SF Gate load up their pages so everyone's value get hurt -- most importantly the user -- this is a horendous user experience and there are tens of thousands of sites just like SF Gate who try to make money through programmatic at the expense of their users and then just buy cheap traffic and start the cycle all over again each month.  My head is not in the sand -- and I bet you regret saying that -- just sounds mean.  I looked you up on Linkedin and I plan to call you -- because you look like a nice guy and certainly a smart one.  I respect you taking issue with my column -- really I do -- it sparks debate and keeps me on my learning toes -- so thank you and I would love to have a beer with you one day -- but only if you promise not to yell at me and tell me my columns are indefensible -- wait unti we do a jaiger shot before we get to that point.  Thanks for reading me and for disagreeing.  I am calling you this week :)

  • Cover Story: 'The Great Manipulator' by Joe Mandese (Publishers Daily on 02/02/2017)

    This pending story gave me chills -- not because of Bannon, but because an iconic magazine brand is going to tell it.  That's the power of print.

  • The Only Day For Advertising by Bob Garfield (Garfield at Large on 01/30/2017)

    "Because Sunday will be the only day when a single commercial will be viewed simultaneously by more than about 15 people."effing LOL

  • An Axios Of Hope by Ari Rosenberg (Online Publishing Insider on 01/26/2017)

    Jana, sorry about mispelling your name twice! -- very careless. 

  • An Axios Of Hope by Ari Rosenberg (Online Publishing Insider on 01/26/2017)

    Jane thank you so much for coming back and then clarifying that.  Very helpful -- OK I will yell at Axios to turn them off :) -- have a nice weekend.

  • An Axios Of Hope by Ari Rosenberg (Online Publishing Insider on 01/26/2017)

    great Jane then can you turn the auto play off on those :) -- it doesn't fit the DNA of this user friendly site -- if users like what they see they will click to play and then every reported play has more meaning.  thanks for weighing in -- I am not in charge I just like to act like it

  • How To Instantly Repair The Media Economy by Bob Garfield (Garfield at Large on 01/23/2017)

    Bob if possible I would like to reserve a seat inside your head just see the conversations you have first hand -- I literally laughed out loud reading this which without going into details was awkward -- thank you

  • Trump's Inauguration Is Like The Finale Of A Very Long, Real-Life Reality Show by Adam Buckman (TVBlog on 01/20/2017)

    Great great unbiased column thank you 

  • The Magic Of Donald Trump by Joe Mandese (MediaDailyNews on 01/20/2017)

    This is flat out fantastic writing.

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