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Ari Rosenberg

Member since June 2004 Contact Ari

Provide media sales consulting services with a focus on sales training and licensing of patented IPC pricing system that rewards advertisers for placing ads users like.

Articles by Ari All articles by Ari

  • A Simple Solution To Your Ad-Sales Revenue Emergency in Online Publishing Insider on 03/12/2015

    Far more digital publishers are going to miss their first-quarter ad-sales numbers than will make them. The rest of the year will be worse. That's because established consumer publishers -- along with thousands of quality vertical ones -- trying to sell ads online are staring at an elephant-sized problem: 50% of their value proposition they traditionally and heavily leaned on to earn a spot on a media plan, has disappeared.

  • How To Lose Five Pounds  in Online Publishing Insider on 02/19/2015

    I heard that advice for how to be a great media salesperson was dispensed at the recent IAB conference. The audience was told that "great digital sellers are marketing-oriented, not advertising-driven." Additionally, great digital sellers "organize around programs and solution bundles, rather than responding to media plans and RFPs." This kind of high-end strategic advice makes for great theater. However, any salespeople who told their manager they would no longer respond to RFPs and would only sell marketing solutions, not ad-based programs, would have a target placed on their back for the next round of layoffs.

  • The Wrong Answer To The Final Question in Online Publishing Insider on 01/29/2015

    Sales trainers like to breathe in media sales at 40,000 feet and then pontificate on how digital salespeople need to be more compassionate, consultative sellers who don't sell ads but rather offer solutions to clients' problems. The reality is that sales calls happen on the ground with media buyers. They often sound like the following example, where the problem clients want to solve with their online ad dollars is how to drive more exposure to the most expensive ad the client has ever built: its own Web site.

  • Content Is King? in Online Publishing Insider on 12/28/2014

    Content is king, but not for long. Like most stories of overthrown monarchies, this will be an inside job. This tale includes an army of publishers and treason committed by the king's own flesh and blood.

  • #BlackandWhite in Online Publishing Insider on 12/11/2014

    Last week I had an afternoon meeting scheduled with a new colleague. We had planned to meet at the Equinox cafeteria at Rockefeller Center, but because of all the police security in place for the tree-lighting ceremony that night, we relocated to a restaurant opposite Grand Central Station instead. As we wrapped up our meeting, I looked at my phone and learned that the Staten Island grand jury had not indicted the police officer accused of killing Eric Garner.

  • The Oatmeal Doctrine in Online Publishing Insider on 11/20/2014

    I judge a restaurant by the quality of its oatmeal. Earlier this week, I had oatmeal at Pershing Square Caf, where I enjoyed an exchange of ideas with a very talented publishing executive -- and of course, a very solid bowl of oatmeal. The oatmeal at Pershing Square Caf costs $14. I can find better oatmeal at Scotty's Diner on 39th & Lexington for four bucks, but at Pershing Square, you pay for more than a bowl of oats, you pay for the environment.

  • The Mobile CPM Train Wreck in Online Publishing Insider on 10/30/2014

    Before the start of the 2011 Academy Awards show hosted by James Franco and Anne Hatheway, Franco was tweeting live video clips of himself from backstage. Right before the show was set to begin, Franco turned to the camera and said, "This could be great, or this can be really reallybad." It was an epic train wreck, of course -- one that still haunts the actor today. At just about that same time period, executives at premium publishers were sitting around conference room tables reviewing site traffic numbers, and were likely surprised at the steady rise in the number of site visits driven my mobile devices. They must have thought at the time, "This could be great, or this could be really really bad."

  • The Most Important Person In Online Publishing in Online Publishing Insider on 10/02/2014

    Who is the most important person in online publishing? Any guesses? Let's start with the wrong answers first. It's not Mark Zuckerberg or Sheryl Sandberg. It's not Larry Page or Sergey Brin, either.

  • Here We Go Again in Online Publishing Insider on 09/11/2014

    Today's date creeps up every year, kidnaps my subconscious, and dumps it unmercifully back to that day. My memories are as clear as the sky that dreadful morning.

  • Can You Smell That? in Online Publishing Insider on 08/21/2014

    What bothers me the most about the online advertising industry is the amount of bullshit we shovel into it. Maybe you can make a case this stink permeates all of advertising, but it sure does smell in our little corner of the ad world.

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