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Ari Rosenberg

Member since June 2004 Contact Ari

Provide media sales consulting services with a focus on sales training and licensing of patented IPC pricing system that rewards advertisers for placing ads users like.

Articles by Ari All articles by Ari

  • It's An Arbitrage Media World -- Premium Publishers Just Die In It in Online Publishing Insider on 07/02/2015

    Market forces are funny things. They travel in the direction they want to travel, no matter how much they are told not to. Despite trying to reverse the direction of these market forces, they have not veered from their original flight plan. As a result, the turbulence they create is causing the premium publishing industry to crash and burn.

  • Phaddiction in Online Publishing Insider on 06/10/2015

    In the fourth quarter of 2010, smartphone shipments increased by 87% versus the year prior - and for the first time, outsold personal computers. Consumer time spent on mobile devices caught the entire digital publishing industry off guard because the rate at which consumers spend time on their smartphones is driven by ramped-up addiction. The crack is texting and Snapchat. These two forms of mobile communication feed a hyper and constant physical need to connect, subconsciously inducing teenagers and adults to reach for their phones in a subtle panic every two minutes. As publishers, advertisers and tech platforms, aren't we trading on this addiction? And should that matter to us?

  • Serving Native in Online Publishing Insider on 05/14/2015

    A waiter at a Michelin-rated restaurant returns to a candlelit table for two and asks, "Have you had time to look at our menu? Do you have any questions?" The gentleman, who is out to dinner with his wife, responds.s "Yes, we're wondering about this sponsored dish, the Visa Veal Scalloppini?"

  • Have Publishers Lost Their Minds With Outbrain? in Online Publishing Insider on 04/21/2015

    Sometime when I speak with a media salesperson over a beer or a burger, they share something that at first sounds benign, but then causes that moment to freeze as a market issue gets crystallized. This past week -- over a frozen Margarita, no less -- one of those moments occurred.

  • Selling Online Ads Like It's 1999 in Online Publishing Insider on 04/02/2015

    As a publishing industry, are we any better at selling online ads now than when we first started? How could we be, if we never got the publishing formula right to begin with?

  • A Simple Solution To Your Ad-Sales Revenue Emergency in Online Publishing Insider on 03/12/2015

    Far more digital publishers are going to miss their first-quarter ad-sales numbers than will make them. The rest of the year will be worse. That's because established consumer publishers -- along with thousands of quality vertical ones -- trying to sell ads online are staring at an elephant-sized problem: 50% of their value proposition they traditionally and heavily leaned on to earn a spot on a media plan, has disappeared.

  • How To Lose Five Pounds  in Online Publishing Insider on 02/19/2015

    I heard that advice for how to be a great media salesperson was dispensed at the recent IAB conference. The audience was told that "great digital sellers are marketing-oriented, not advertising-driven." Additionally, great digital sellers "organize around programs and solution bundles, rather than responding to media plans and RFPs." This kind of high-end strategic advice makes for great theater. However, any salespeople who told their manager they would no longer respond to RFPs and would only sell marketing solutions, not ad-based programs, would have a target placed on their back for the next round of layoffs.

  • The Wrong Answer To The Final Question in Online Publishing Insider on 01/29/2015

    Sales trainers like to breathe in media sales at 40,000 feet and then pontificate on how digital salespeople need to be more compassionate, consultative sellers who don't sell ads but rather offer solutions to clients' problems. The reality is that sales calls happen on the ground with media buyers. They often sound like the following example, where the problem clients want to solve with their online ad dollars is how to drive more exposure to the most expensive ad the client has ever built: its own Web site.

  • Content Is King? in Online Publishing Insider on 12/28/2014

    Content is king, but not for long. Like most stories of overthrown monarchies, this will be an inside job. This tale includes an army of publishers and treason committed by the king's own flesh and blood.

  • #BlackandWhite in Online Publishing Insider on 12/11/2014

    Last week I had an afternoon meeting scheduled with a new colleague. We had planned to meet at the Equinox cafeteria at Rockefeller Center, but because of all the police security in place for the tree-lighting ceremony that night, we relocated to a restaurant opposite Grand Central Station instead. As we wrapped up our meeting, I looked at my phone and learned that the Staten Island grand jury had not indicted the police officer accused of killing Eric Garner.

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