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Ari Rosenberg

Member since June 2004 Contact Ari

Provide media sales consulting services with a focus on sales training and licensing of patented IPC pricing system that rewards advertisers for placing ads users like.

Articles by Ari All articles by Ari

  • Have Publishers Lost Their Minds With Outbrain? in Online Publishing Insider on 04/21/2015

    Sometime when I speak with a media salesperson over a beer or a burger, they share something that at first sounds benign, but then causes that moment to freeze as a market issue gets crystallized. This past week -- over a frozen Margarita, no less -- one of those moments occurred.

  • Selling Online Ads Like It's 1999 in Online Publishing Insider on 04/02/2015

    As a publishing industry, are we any better at selling online ads now than when we first started? How could we be, if we never got the publishing formula right to begin with?

  • A Simple Solution To Your Ad-Sales Revenue Emergency in Online Publishing Insider on 03/12/2015

    Far more digital publishers are going to miss their first-quarter ad-sales numbers than will make them. The rest of the year will be worse. That's because established consumer publishers -- along with thousands of quality vertical ones -- trying to sell ads online are staring at an elephant-sized problem: 50% of their value proposition they traditionally and heavily leaned on to earn a spot on a media plan, has disappeared.

  • How To Lose Five Pounds  in Online Publishing Insider on 02/19/2015

    I heard that advice for how to be a great media salesperson was dispensed at the recent IAB conference. The audience was told that "great digital sellers are marketing-oriented, not advertising-driven." Additionally, great digital sellers "organize around programs and solution bundles, rather than responding to media plans and RFPs." This kind of high-end strategic advice makes for great theater. However, any salespeople who told their manager they would no longer respond to RFPs and would only sell marketing solutions, not ad-based programs, would have a target placed on their back for the next round of layoffs.

  • The Wrong Answer To The Final Question in Online Publishing Insider on 01/29/2015

    Sales trainers like to breathe in media sales at 40,000 feet and then pontificate on how digital salespeople need to be more compassionate, consultative sellers who don't sell ads but rather offer solutions to clients' problems. The reality is that sales calls happen on the ground with media buyers. They often sound like the following example, where the problem clients want to solve with their online ad dollars is how to drive more exposure to the most expensive ad the client has ever built: its own Web site.

  • Content Is King? in Online Publishing Insider on 12/28/2014

    Content is king, but not for long. Like most stories of overthrown monarchies, this will be an inside job. This tale includes an army of publishers and treason committed by the king's own flesh and blood.

  • #BlackandWhite in Online Publishing Insider on 12/11/2014

    Last week I had an afternoon meeting scheduled with a new colleague. We had planned to meet at the Equinox cafeteria at Rockefeller Center, but because of all the police security in place for the tree-lighting ceremony that night, we relocated to a restaurant opposite Grand Central Station instead. As we wrapped up our meeting, I looked at my phone and learned that the Staten Island grand jury had not indicted the police officer accused of killing Eric Garner.

  • The Oatmeal Doctrine in Online Publishing Insider on 11/20/2014

    I judge a restaurant by the quality of its oatmeal. Earlier this week, I had oatmeal at Pershing Square Caf, where I enjoyed an exchange of ideas with a very talented publishing executive -- and of course, a very solid bowl of oatmeal. The oatmeal at Pershing Square Caf costs $14. I can find better oatmeal at Scotty's Diner on 39th & Lexington for four bucks, but at Pershing Square, you pay for more than a bowl of oats, you pay for the environment.

  • The Mobile CPM Train Wreck in Online Publishing Insider on 10/30/2014

    Before the start of the 2011 Academy Awards show hosted by James Franco and Anne Hatheway, Franco was tweeting live video clips of himself from backstage. Right before the show was set to begin, Franco turned to the camera and said, "This could be great, or this can be really reallybad." It was an epic train wreck, of course -- one that still haunts the actor today. At just about that same time period, executives at premium publishers were sitting around conference room tables reviewing site traffic numbers, and were likely surprised at the steady rise in the number of site visits driven my mobile devices. They must have thought at the time, "This could be great, or this could be really really bad."

  • The Most Important Person In Online Publishing in Online Publishing Insider on 10/02/2014

    Who is the most important person in online publishing? Any guesses? Let's start with the wrong answers first. It's not Mark Zuckerberg or Sheryl Sandberg. It's not Larry Page or Sergey Brin, either.

Comments by Ari All comments by Ari

  • Have Publishers Lost Their Minds With Outbrain? by Ari Rosenberg (Online Publishing Insider on 04/21/2015)

    Dana & Andrew, one of the benefits of writing these columns is hearing thoughtful feedback from people who have opposing perspectives -- thanks for yours I read every word and I can see the sense in them.  But...on a common sense level, how can NYmag.com for example, have almost twice as many unqiues as there are residents in NYC and not raise any eyebrows?  I get some content "catches fire" but in this case, I think there is more smoke than fire.

  • The Good, Bad & Ugly Of IAB's Definition of Native by Eric Berry (Native Insider on 04/08/2015)

    Eric, you are a good guy running a good company and I am painfully aware of the loss you suffered a year back when one of your employees died of an awful accident (I knew her).  So I hate to pick on you but Matt is right -- I wish you would lend more balanced insight to this market segment because you have the expertise to do so -- that said -- why don't we just call native -- "ads" -- nothing complicated about that and if the Native companies would just stop trying to make this more complicated you would all be better off -- for example YOUR company "makes/serves more engaging ads" - see no use of the word Native at all.

  • Patent Trolls Cast Shadow Over Ad Industry by Matt Miller (Daily Online Examiner on 04/03/2015)

    Hey Matt -- I wanted to chime in -- there is the "other side" to this story -- which is the inventor/patent holder who is out there trying to build a business on their novel breakthrough -- I live on that side of fence (I have earned 4 patents and license a technology etc) -- I am not a troll but someone trying to bring innovation to the market and patents help protect my right to do that -- thanks.

  • Microsoft Stops Turning On Do-Not-Track Commands by Wendy Davis (PolicyBlog on 04/03/2015)

    You got it @Ben....Hi Wendy, thanks as always for keeping us up to date in how little our industry cares for user privacy. As always I will chime in with my common sense advice -- instead of having users figure out how to opt out -- this while process should be "opt in" -- that would fix everything.

  • Tim Armstrong's Grades For Agencies: A- For Talking The Talk; B- For Execution by Steve McClellan (MAD on 03/24/2015)

    @ Michael -- this is Just Tim being Tim. I just surfed through AOL for kicks and got hit with a Verizon Ad five times in a row. Tim sells like no one else but when you dig deeper into what he says, you kind of have to shake your head.

  • Twitter Tests Auto-Play Video Ads by Gavin O'Malley (Social Media & Marketing Daily on 03/24/2015)

    Consumers have been clamoring for more and more video auto plays -- it saves them the time it takes to click play -- it would be like walking by a TV that is turned off, and having it automatically turn on just by entering the room -- wouldn't that be a great idea for consumers? Once again online publishers do what is best for themselves by putting their users second.

  • Native: Why And How by Mike Donahue (MediaDailyNews on 03/21/2015)

    Mike I respect this clear positioning on how Native can work -- I really do. Where this all comes apart is your point about "Table Stakes" -- we assume consumers take the time to read and understand what "sponsored" post means and that's a false assumption on our part and one we want to believe -- the truth is consumers read a publishers site with the inherent belief what is printed is credible and authentic without any bias -- once they start reading a "native ad" and then figure out it is driven by an advertiser -- they bail as quickly as possible and the respect for that publisher diminishes. Overt time this "native experience" will prove to be the opposite of what you claim -- it will actually kill the publishing industry and this death will be ruled a suicide. It's so interesting how we can both see the same thing in completely opposite ways -- again no disrespect to your views and I suspect you hold none to mine.

  • Why Native Advertising Is A No-Brainer For Publishers And Marketers by Brett Rosin (Online Publishing Insider on 03/05/2015)

    Scott Pannier, I don't live on a mountain, I live on the ground where ads get sold. When "native is done correctly" a consumer is tricked and that's not a sustainable ad sales strategy.

  • Why Native Advertising Is A No-Brainer For Publishers And Marketers by Brett Rosin (Online Publishing Insider on 03/05/2015)

    Brett is this column a native ad? I love the enthusiasm for a format that consumers not smart enough to ignore, literally get angry when they realize they were duped into reading. Native is bullshit -- we all know it but that doesn't stop us from selling it.

  • Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting by Erik Sass (MediaDailyNews on 02/10/2015)

    Ed I am trying to discern the same thing -- Erik Sass can you please clarify for us?

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