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Ari Rosenberg

Member since June 2004 Contact Ari

Provide media sales consulting services with a focus on sales training and licensing of patented IPC pricing system that rewards advertisers for placing ads users like.

Articles by Ari All articles by Ari

  • Relevant Ads Are All Relative in Online Publishing Insider on 10/01/2015

    Our definition of relevancy does not match the consumers' definition, and this disconnect will continue to plague us. Ad blocking is not our newest problem. It's just the most obvious sign to date that we have one.

  • Why Does Randall Rothenberg Still Have a Job? in Online Publishing Insider on 09/10/2015

    If the rate of people who stopped eating corn tripled over a two-year period, would the head of the National Corn Growers Industry still have a job? If 41% of Millennials decided to stop drinking coffee, would the president of the National Coffee Association be under any pressure? The answers to these questions are obvious. So why, when consumers are blocking the serving of ads at these alarming rates, is the head of the Interactive Advertising Bureau still employed?

  • Learning To Love My Boss Jennifer in Online Publishing Insider on 08/20/2015

    When I was 24 years old, I was an assistant media planner at Young & Rubicam on Madison Avenue. I worked on the media plan to support the launch of Kraft fat-free mayonnaise. At that time, I wasn't a big fan of mayonnaise -- and I liked my boss, Jennifer, even less.

  • A Gold Mine Built On Landfill in Online Publishing Insider on 08/06/2015

    The online video industry is exploding -- just ask anyone who is selling, buying or writing about it. Video-play numbers are in the billions, as is the revenue for the pre-roll ads that appear prior to this Web-based content. There are many reasons for this significant growth. But below the surface, the practice of "auto-play" is driving it.

  • More Meaningless Advice For Premium Publishers in Online Publishing Insider on 07/23/2015

    The advice I have dispensed in this column to premium publishers these past 10 years has been fulfilling for me to give -- and generally ignored. That's not surprising. What I do find perplexing is how so many people in this business of premium publishing ignore their own guts.

  • It's An Arbitrage Media World -- Premium Publishers Just Die In It in Online Publishing Insider on 07/02/2015

    Market forces are funny things. They travel in the direction they want to travel, no matter how much they are told not to. Despite trying to reverse the direction of these market forces, they have not veered from their original flight plan. As a result, the turbulence they create is causing the premium publishing industry to crash and burn.

  • Phaddiction in Online Publishing Insider on 06/10/2015

    In the fourth quarter of 2010, smartphone shipments increased by 87% versus the year prior - and for the first time, outsold personal computers. Consumer time spent on mobile devices caught the entire digital publishing industry off guard because the rate at which consumers spend time on their smartphones is driven by ramped-up addiction. The crack is texting and Snapchat. These two forms of mobile communication feed a hyper and constant physical need to connect, subconsciously inducing teenagers and adults to reach for their phones in a subtle panic every two minutes. As publishers, advertisers and tech platforms, aren't we trading on this addiction? And should that matter to us?

  • Serving Native in Online Publishing Insider on 05/14/2015

    A waiter at a Michelin-rated restaurant returns to a candlelit table for two and asks, "Have you had time to look at our menu? Do you have any questions?" The gentleman, who is out to dinner with his wife, responds.s "Yes, we're wondering about this sponsored dish, the Visa Veal Scalloppini?"

  • Have Publishers Lost Their Minds With Outbrain? in Online Publishing Insider on 04/21/2015

    Sometime when I speak with a media salesperson over a beer or a burger, they share something that at first sounds benign, but then causes that moment to freeze as a market issue gets crystallized. This past week -- over a frozen Margarita, no less -- one of those moments occurred.

  • Selling Online Ads Like It's 1999 in Online Publishing Insider on 04/02/2015

    As a publishing industry, are we any better at selling online ads now than when we first started? How could we be, if we never got the publishing formula right to begin with?

Comments by Ari All comments by Ari

  • New Tool Blocks Content, Allowing Ads To Load Faster by George Simpson (MediaDailyNews on 10/01/2015)

    George, thanks for closing out Adweek with a laugh -- love it

  • Why Does Randall Rothenberg Still Have a Job? by Ari Rosenberg (Online Publishing Insider on 09/10/2015)

    Adam, I heart you.  Thank you for expressing so clearly what I, and so many others believe.  You are 10000% correct.  A+

  • Why Does Randall Rothenberg Still Have a Job? by Ari Rosenberg (Online Publishing Insider on 09/10/2015)

    Thank you David.  This was a very difficult column to submit yet I stand by everything I said so I appreciate your endorsement -- I have received quite a few emails mirroring your thoughts and at the same time, comments above reflect a different perspective -- which makes this so interesting and frustrating as someone inside the industry.

  • Why Does Randall Rothenberg Still Have a Job? by Ari Rosenberg (Online Publishing Insider on 09/10/2015)

    Amen Mani.  And @Peter -- I deserve your insult -- my column was abrupt to say the least but to say it has no validity is turning a deaf ear on the practices we have embraced as an industry that have greatly contributed to the terrible user experiences leading this ad blocking revolt. 

  • Why Does Randall Rothenberg Still Have a Job? by Ari Rosenberg (Online Publishing Insider on 09/10/2015)

    Angelina, the IAB is in position to guide the industry and they did so with their efforts on DNT -- their guidance focused on helping the advertiser at the expense of the consumer and that's why we are in this position.  Your position/comment calls "publishers" victims of "ad blockers" and that's where you lose me -- if publishers respected site visitors from the very beginning, this would be a non issue.  Sure, some people would employ ad blockers anyway but the majority not but now all those pop ups, all those auto prerolls, all that tracking is all coming back to haunt us. 

  • Why Does Randall Rothenberg Still Have a Job? by Ari Rosenberg (Online Publishing Insider on 09/10/2015)

    "IAB is contemplating going for a lawsuit against ad blockers" -- Benny, that's my point -- IAB thinks they are at war with consumers instead of being in a relationship.  This can all be fixed so easily but instead they will fight and we all lose.

  • Why Does Randall Rothenberg Still Have a Job? by Ari Rosenberg (Online Publishing Insider on 09/10/2015)

    All kidding aside Chris, this is not a feud.  Randall Rothenberg is a pro, a gentlemen, and he wrote one of the best books I have ever read about advertising "Where the Suckers Moon" -- but his publishing beliefs are misgiuded and he has steered this ship into the ground.  It's time we woke up to that fact instead of using Google's success as a cover up for our obvious blemishes as ad display industry and pretend all is well.  It's not. It's awful.

  • Why Does Randall Rothenberg Still Have a Job? by Ari Rosenberg (Online Publishing Insider on 09/10/2015)

    @Tom -- not interested in winning friends.  What I have always been interested in is creating a publishing medium that is better off than when I entered it and that is just not the case at all.  My column today was harsh yet truthful and at the core is the IAB stance on privacy -- when this became a self regulated mission that was based on users "trying to figure out" how to opt out of tracking instead of making it an "opt in" for better more targeted ads -- the IAB threw consumers under the bus and now consumers are literally running away because "they can" and because "we gave them a reason to" -- Randall Rothenberg deserves the scrutiny I laid out in this piece.  It's nothing personal, but I grew up like many of you, in this publishing business and to watch our leaders ignore basic principles to chase short term revenue gains has been an insult to all of us so I do not aplogoize for insulting them back with this column.

  • Advertiser's Mandate In The Age Of Ad Blocking: Blend In by Pat LaPointe (MediaDailyNews on 09/09/2015)

    Pat, sorry man this is not a column filled with insight -- it's a press release for Resonate.  Consumers don't block ads because they're not targeted enough, they block online ads because they are tired of being stalked by targeted ads. 

  • Learning To Love My Boss Jennifer by Ari Rosenberg (Online Publishing Insider on 08/20/2015)

    Bob & Barbara and Andrew -- thanks for the comments.  Funny, when I submitted this column to my editor, she thought Jennifer would be upset because I painted her as a 'micro-manager' -- what I was trying to show is how immature I was -- I mean really, what was Jennifer doing wrong -- expecting me to follow her directions, asking me to work as hard as she had to -- this were all MY issues not hers -- my point is that at 24 years old I didn't know shit about being a professional and I almost lost my chance fighting the direction of my boss instead of just respecting it -- there is plent of room to be your own person, but everyone has a boss and if you meet their expectations instead of challenging them, you win more than they do.  That was my point.

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