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Ari Rosenberg

Member since June 2004 Contact Ari

Provide media sales consulting services with a focus on sales training and licensing of patented IPC pricing system that rewards advertisers for placing ads users like.

Articles by Ari All articles by Ari

  • The Oatmeal Doctrine in Online Publishing Insider on 11/20/2014

    I judge a restaurant by the quality of its oatmeal. Earlier this week, I had oatmeal at Pershing Square Caf, where I enjoyed an exchange of ideas with a very talented publishing executive -- and of course, a very solid bowl of oatmeal. The oatmeal at Pershing Square Caf costs $14. I can find better oatmeal at Scotty's Diner on 39th & Lexington for four bucks, but at Pershing Square, you pay for more than a bowl of oats, you pay for the environment.

  • The Mobile CPM Train Wreck in Online Publishing Insider on 10/30/2014

    Before the start of the 2011 Academy Awards show hosted by James Franco and Anne Hatheway, Franco was tweeting live video clips of himself from backstage. Right before the show was set to begin, Franco turned to the camera and said, "This could be great, or this can be really reallybad." It was an epic train wreck, of course -- one that still haunts the actor today. At just about that same time period, executives at premium publishers were sitting around conference room tables reviewing site traffic numbers, and were likely surprised at the steady rise in the number of site visits driven my mobile devices. They must have thought at the time, "This could be great, or this could be really really bad."

  • The Most Important Person In Online Publishing in Online Publishing Insider on 10/02/2014

    Who is the most important person in online publishing? Any guesses? Let's start with the wrong answers first. It's not Mark Zuckerberg or Sheryl Sandberg. It's not Larry Page or Sergey Brin, either.

  • Here We Go Again in Online Publishing Insider on 09/11/2014

    Today's date creeps up every year, kidnaps my subconscious, and dumps it unmercifully back to that day. My memories are as clear as the sky that dreadful morning.

  • Can You Smell That? in Online Publishing Insider on 08/21/2014

    What bothers me the most about the online advertising industry is the amount of bullshit we shovel into it. Maybe you can make a case this stink permeates all of advertising, but it sure does smell in our little corner of the ad world.

  • Problems And Predictions  in Online Publishing Insider on 07/31/2014

    Even companies that make billions of ad dollars have problems. The question is how much these problems will impede future growth. Here are the problems the biggest names in online publishing not named Google face, and what their futures could look like.

  • The Earth Isn't Flat  in Online Publishing Insider on 07/10/2014

    When a premium publisher with professional journalists and writers sell ads on an exchange (open or private), what they are really doing is disconnecting the value of their professionally produced content from their ad sales proposition. The value buyers place on these programmatic ads is tied to data and performance. Content is eliminated -- or at best, severely diminished -- from the equation.

  • Print Publishers Should Pivot Back To Print in Online Publishing Insider on 06/19/2014

    Numbers don't lie -- unless you're talking about the listed height of pro athletes, or click-through rates on mobile ads. Those aside, here's the math behind this radical proposal for premium print publishers to start selling their online ad impressions to print buyers:

  • Smartphones, Mad Men, And The Decline Of Social Media in Online Publishing Insider on 05/29/2014

    Michael Ginsberg, the character in "Mad Men," has always been a loose cannon, and the fictional ad agency's purchase of an IBM 360 mainframe computer caused him to pull his own trigger. "The computer makes you do things," he claimed. He sought relief from the internal psychotic pressure created by the presence of this computer by cutting off his right nipple and handing it to his boss in a gift box.

  • The Sounds Of Settling  in Online Publishing Insider on 05/08/2014

    When a house gets older, it starts to make noises. Those creaks and crackles are not the sounds of ghosts; they are the sounds of a house settling. I am hearing those same sounds in the online ad world. A press release here, a news report there, and comments heard in the course of business, all start to add up. It has been 20 years since we sold our first banner and we're starting to settle as an industry. For all the talk about how much has changed in online over this time, the reality is, so much more has not changed.

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