- Borders To Back Customers' Resolutions With Free Events
Marketing Daily, Nina Lentini - Monday, December 31, 2007
[Retail] "Since January and the New Year is a time when peop ...
- Celeb Endorsements Don't Hold Much Sway Over Voters
Marketing Daily, Nina Lentini - Friday, December 28, 2007
[Politics] A study by E-Poll Market Research, which researches celebrities and brand ...
- Baskin-Robbins Modernizes Web Site For Today's Moms
Marketing Daily, Nina Lentini - Friday, December 21, 2007
[Food] PR will support the site's relaunch as well as an e-ma ...
- Activist Group Threatens Suit Over Sara Lee Bread Claims
Marketing Daily, Nina Lentini - Tuesday, December 18, 2007
[Food] Sara Lee says the product is designed to help consumers transiti ...
- ConAgra Reformulates Popcorn To Delete Suspect Ingredient
Marketing Daily, Nina Lentini - Tuesday, December 18, 2007
[Food] The nation's largest popcorn maker is developing an integrated campaign th ...
- Miller To Test Lo-Cal Versions Of Its Craft Beers
Marketing Daily, Nina Lentini - Monday, December 17, 2007
[Beverages] Benj Steinman, editor of Beer Marketers Insights, says it is ...
- Dunkin' Donuts Hitches Rides With Hess, Sara Lee
Marketing Daily, Nina Lentini - Wednesday, December 12, 2007
[Restaurants] Laura Ries, president of Ries & Ries, an Atlanta-based brand consultanc ...
- 'Marketing Daily' Announces 'Marketers Of The Year'
Marketing Daily, Nina Lentini - Tuesday, December 11, 2007
[Awards] Our team of writers and editors has established the winning compani ...
- Elations Launching 'Best Drink In The Joint' Nutri Bev
Marketing Daily, Nina Lentini - Monday, December 10, 2007
[Beverages] Developed and tested by Procter & Gamble in the late 1990 ...
- CCFC Blasts McDonald's For Report Card Advertising
Marketing Daily, Nina Lentini - Thursday, December 6, 2007
[Restaurants] The students received report cards last week in envelopes adorned wi ...
- P&G Ad Pays Tribute To Actor Who Played Mr. Whipple
Marketing Daily, Nina Lentini - Wednesday, December 5, 2007
[Packaged Goods] Brand guru Bob Passikoff, president of Brand Keys, agrees wi ...
- Dunkin' Brands Sells Togo's To Ex-Exec, Equity Firm
Marketing Daily, Nina Lentini - Tuesday, December 4, 2007
[Restaurants] "It has a high degree of awareness in California," says Jas ...
- Hershey Meltdown: Top Marketing Chief Resigns
Marketing Daily, Nina Lentini - Monday, December 3, 2007
[Food] Thomas Hernquist's resignation came the same day that COO David We ...
- McDonald's: The CMO's Retiring, Long Live The CMO
Marketing Daily, Nina Lentini - Friday, November 30, 2007
[Restaurants] McDonald's has named 18-year company veteran Neil Golden as its n ...
- Heinz Credits Marketing Strategy For 19% Profit Hike
Marketing Daily, Nina Lentini - Friday, November 30, 2007
[Food] "We have now invested in double-digit marketing increases in five ...
- Diamond Foods Readies New Ads, Declines Super Bowl
Marketing Daily, Nina Lentini - Thursday, November 29, 2007
[Food] The company will leverage the success it has enjoyed since employi ...
- Celestial Seasonings Breaks Largest Campaign Ever
Marketing Daily, Nina Lentini - Wednesday, November 28, 2007
[Beverages] "Our new positioning for Celestial Seasonings is 'tantalizing adventures for t ...
- Philips Is Back With More Bad News/Good News For Men
Marketing Daily, Nina Lentini - Monday, November 26, 2007
[Packaged Goods] "The creative concept was based on the same consumer insig ...
- Greyhound Bus Campaign Targets Younger Crowd
Marketing Daily, Nina Lentini - Friday, November 23, 2007
[Campaign] The effort is intended to showcase the bus company's three-year, $ ...
- Spice Maker McCormick Buys Unilever's Lawry's, Adolph's
Marketing Daily, Nina Lentini - Thursday, November 15, 2007
[Food] The company will enter the growing wet marinades category with t ...
- Capital One Launches Pigs Into Flight In Unique Promo
Marketing Daily, Nina Lentini - Wednesday, November 14, 2007
[Financial Services] Capital One has taken to the skies, where it ...
- Target Puts The Game Show In Holiday Shopping
Marketing Daily, Nina Lentini - Monday, November 12, 2007
[Retail] The strategy offers consumers a sense of adventure by giving th ...
- Sara Lee Profit Sinks, Partly Due To Ad Spend Hike
Marketing Daily, Nina Lentini - Thursday, November 8, 2007
[Food] CEO Brenda Barnes told analysts Wednesday morning, "Marketing and research-and-development spendi ...
- Pond Radio Takes Best Of Show In Inaugural EAR Awards
Marketing Daily, Karl Greenberg, Nina Lentini - Monday, November 5, 2007
[Awards] Comedian and award presenter Stephen Colbert spoke highly of the mediu ...
- Cinnabon Gets Chuckle Out Of Colbert's 'Branded Killings'
Marketing Daily, Nina Lentini - Thursday, November 1, 2007
[Food] The comedian poked fun at rival John McCain's promise to ...
- FTC To Hear From Those For, Against 'Do Not Track' List
Marketing Daily, Nina Lentini - Thursday, November 1, 2007
[Industry] Some groups are calling for more protection of consumer privacy onlin ...
- Barefoot Wines Hits Three-Million Mark In Less Than A Year
Marketing Daily, Nina Lentini - Wednesday, October 31, 2007
[Beverages] The brand's growth is all the more amazing for having nev ...
- Kraft Taps Group VP To Head Marketing Unit
Marketing Daily, Nina Lentini - Tuesday, October 30, 2007
[Food] In a recently published book, The NEW Woman Rules, Mary Be ...
- Kids Eating Same Things For Breakfast 20 Years On
Marketing Daily, Nina Lentini - Monday, October 29, 2007
[Food] The NPD Group study may seem a simple one, but i ...
- Diageo, Rapper Combs Go Partners On Ciroc Brand Of Vodka
Marketing Daily, Nina Lentini - Thursday, October 25, 2007
[Spirits] Robert Passikoff, founder/president of Brand Keys, Inc., says that "to ...