- Channel M Puts Hasbro Products In Gyms Geared To Kids
Marketing Daily, Nina Lentini - Thursday, May 31, 2007
[Strategy] The partnership works, says Channel M's VP/marketing, because it creates ...
- Coors Leverages Dudes' Fear Of Embarrassment In Keystone Ads
Marketing Daily, Nina Lentini - Thursday, May 31, 2007
[Beverages] The brewer is out to convince young men that only i ...
- General Mills, Nickelodeon To Market Healthy Foods To Kids
Marketing Daily, Nina Lentini - Wednesday, May 30, 2007
[Food] General Mills will use couponing and public relations to support i ...
- Florida Markets Self As Vacation Destination To ... Floridians
Marketing Daily, Nina Lentini - Tuesday, May 29, 2007
[Tourism] The state is spending $1.2 million on an in-state television campai ...
- New York Station Kicks Off Kids Summer Exercise Program
Marketing Daily, Nina Lentini - Tuesday, May 29, 2007
[Media] Univision 41 has branded a children's music quartet that is reported ...
- 60% Plan To Fly To Vacation Spot; Some Mix Business, Pleasure
Marketing Daily, Nina Lentini - Tuesday, May 29, 2007
[Trend] Despite crowded airports, prices are holding firm, Expedia's Travel Trendwatch surv ...
- Visa Tells Marketers: Turn Your Attention To Echo Boomers
Marketing Daily, Nina Lentini - Friday, May 25, 2007
[Trend] Oh, the irony! While Baby Boomers generally have a negative attitu ...
- Bank Of America Rolls Out First Nascar Affinity Program
Marketing Daily, Nina Lentini - Thursday, May 24, 2007
[Financial Services] The program will be marketed through POS in BofA's banki ...
- P&G To Launch Stronger Detergent In Smaller Packages
Marketing Daily, Nina Lentini - Wednesday, May 23, 2007
[Packaged Goods] Yesterday's announcement via press release was heavy on the environment ...
- Advair Not Likely To Be Displaced With Launch Of New Product
Marketing Daily, Nina Lentini - Wednesday, May 23, 2007
[Pharmaceuticals] Despite the future blockbuster status of several drugs, the increased cost-consciousne ...
- KFC Puts Twist on Consumer-Generated Content In New Spot
Marketing Daily, Nina Lentini - Tuesday, May 22, 2007
[Restaurants] For about a quarter of what it usually costs, the fast-chick ...
- Wendy's, P&G Couple To Offer Folgers Coffee For Breakfast
Marketing Daily, Nina Lentini - Monday, May 21, 2007
[Restaurants] Wendy's will put marketing support behind the product eventually, but sa ...
- AmEx Invites Card Members To Help Change The World
Marketing Daily, Nina Lentini - Friday, May 18, 2007
[Financial Services] The company is going grassroots for this effort and ve ...
- Rodale Survey Finds More Consumers Comparing Drugs Online
Marketing Daily, Nina Lentini - Thursday, May 17, 2007
[Pharmaceuticals] "We're picking up a trend where more consumers are looking ...
- Pernod Launches YouTube Contest, TV Campaign For Malibu Rum
Marketing Daily, Nina Lentini - Wednesday, May 16, 2007
[Spirits] The YouTube contest, a first for the brand, is designed ...
- Pepsi's Mountain Dew Ties In With 'Transformers' For Summer Promotion
Marketing Daily, Nina Lentini - Tuesday, May 15, 2007
[Beverages] The beverage giant looks for films that generate a lot ...
- Masterfoods Slims Down Name To Just Mars
Marketing Daily, Nina Lentini - Monday, May 14, 2007
[Food] "A single corporate brand name will consolidate and leverage the credibili ...
- Hewlett-Packard Kicks Off 'Shrek'-Themed Photo Contest
Marketing Daily, Nina Lentini - Monday, May 14, 2007
[Technology] The promotion is one way to acquaint consumers with HP's Snapfis ...
- McDonald's Is Among U.S. Firms Named 'World's Most Ethical' By Magazine
Marketing Daily, Nina Lentini - Friday, May 11, 2007
[Perception]Ethisphere Magazine cites the companies for "their strong leadership in ethi ...
- Papa John's Posts Gain In Quarter, Hopes To Boost Ad Spend
Marketing Daily, Nina Lentini - Thursday, May 10, 2007
[Restaurants] The company hopes to increase national ad spending by 20 ...
- McDonald's Readies 'Joy Of Shrek' With Global Ads, Promos, Web Site
Marketing Daily, Nina Lentini - Wednesday, May 9, 2007
[Restaurants] Hot on the heels of a solid 4.8% gain in glob ...
- Beam Global Strengthens Voluntary Rules On Marketing Alcohol
Marketing Daily, Nina Lentini - Tuesday, May 8, 2007
[Spirits] While it contends there is no link between advertising and undera ...
- Quirky Combo In Kentucky: Papa John's, Crown Royal Gift Queen At Derby
Marketing Daily, Nina Lentini - Friday, May 4, 2007
[Food/Beverages] Queen Elizabeth II will leave the Kentucky Derby with whiskey blend ...
- PetSmart Makes A Name For Itself With 'Mr. Barky Von Schnauzer' Commercial
Marketing Daily, Nina Lentini - Friday, May 4, 2007
[Food] The campaign is part of an overall strategy aimed at leveragi ...
- Grant & Sons Launches Online Campaign For Icelandic Vodka Rekya
Marketing Daily, Nina Lentini - Friday, May 4, 2007
[Beverages] "That's where our target consumers [ages 22 to 35] spend the ...
- Alternative Out-Of-Home Media Spending Expanding Rapidly, Study Finds
Marketing Daily, Nina Lentini - Tuesday, May 1, 2007
[Strategy] Lifestyle trends that hamper the growth of traditional media are playi ...