- Sprint Effort Focuses On Value, Dependability
Marketing Daily, Nina Lentini - Friday, November 28, 2008
The effort positions the Overland Park, Kan.-based company as the industry lead ...
- UPS Invites Regifting With Playful Web Site
Marketing Daily, Nina Lentini - Friday, November 28, 2008
Michael French, a spokesperson for the brand, says that the effort ...
- UPS Promotes Regifting On Web Site, Facebook
Online Media Daily, Nina Lentini - Friday, November 28, 2008
Regifting--the practice of pawning off unwanted gifts on unsuspecting friends and famil ...
- Del Monte Takes It All Off In 'Fruit Undressed'
Marketing Daily, Nina Lentini - Friday, November 21, 2008
The idea was this: the U.S. government tells people they should e ...
- Southern Comfort Backs First 'Colbert Christmas'
Marketing Daily, Nina Lentini - Tuesday, November 18, 2008
The brand took into account the fact that it was a speci ...
- Domino's Lets TiVo Users Order Pizza Via TV
Marketing Daily, Nina Lentini - Monday, November 17, 2008
"We expect this is the way that consumers will interact with brand ...
- Musselman's Repositions Self As Co-op, Not Corporate
Marketing Daily, Nina Lentini - Thursday, November 13, 2008
"Internal research showed that "Grower-Owned" also suggests quality and freshness," says ...
- Red Lobster Intros Wood-Fire Grilling, Menu Items
Marketing Daily, Nina Lentini - Tuesday, November 11, 2008
This is the second of a three-part plan to restore growth ...
- Hyatt To Travelers: 'You're More Than Welcome'
Marketing Daily, Nina Lentini - Monday, November 3, 2008
The campaign kicked off with a 60-second television commercial in North Ameri ...