PAT LAPOINTE
Pat LaPointe is Managing Partner at MarketingNPV -- specialty advisors on marketing metrics, ROI, and resource allocation, and publishers of MarketingNPV Journal. Contact him here.
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Metrics Insider
My Brand's Bigger Than Your Brand Aug. 25, 2009, 4 p.m. -
Metrics Insider
2010 Plan: Time to Expand Marketing's Role? Aug. 11, 2009, 3:30 p.m.
