PAT LAPOINTE
Pat LaPointe is Managing Partner at MarketingNPV -- specialty advisors on marketing metrics, ROI, and resource allocation, and publishers of MarketingNPV Journal. Contact him here.
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Metrics Insider
Memo From CFO: Ad Metrics Not Good Enough March 30, 2010, 1 p.m. -
Metrics Insider
What 300 Years Of Science Teach Us About WOM Metrics March 16, 2010, 1:30 p.m. -
Metrics Insider
Preventing Premature Delegation March 3, 2010, 10:31 a.m.
