- Cable, Broadcast Differ On Sharing Programs
Online Media Daily, Paul Gough - Wednesday, October 30, 2002
Two cable shows have made regular appearances on network TV since t ...
- FOX Rides World Series Wave To Ratings Victory
Online Media Daily, Paul Gough - Wednesday, October 30, 2002
Riding the wave of a down-to-the-wire World Series, FOX topped the week ...
- Network Chiefs: It's The Most Creative Time in Television
Online Media Daily, Paul Gough - Wednesday, October 30, 2002
Network entertainment chiefs claimed that TV is in its halcyon days a ...
- Nielsen To Include More In Local Ratings
Online Media Daily, Paul Gough - Monday, October 28, 2002
Nielsen is considering changes in the dissemination of local TV ratings ...
- Avenue A Reports Q3 Profitability
Online Media Daily, Paul Gough - Friday, October 25, 2002
The company expects it will reach complete profitability by the end ...
- Companies Want To Take TV Into Uncharted Territory
Online Media Daily, Paul Gough - Thursday, October 24, 2002
A Florida direct-marketing firm wants to bring television to places it’s nev ...
- CBS Edges NBC In Weekly Nielsens
Online Media Daily, Paul Gough - Tuesday, October 22, 2002
Two versions of the franchise hit CSI helped push CBS to anoth ...
- Hallmark Channel Lays Off 130, Boots CEO In Restructuring
Online Media Daily, Paul Gough - Tuesday, October 22, 2002
The Hallmark Channel has laid off 130 people (including its CEO) ...
- CBS Sales Chief Moves To Discovery Networks
Online Media Daily, Paul Gough - Tuesday, October 22, 2002
Joseph Abruzzese, who has more than three decades in broadcast sales experienc ...
- MPA Launches New Ad Effectiveness Campaign
Online Media Daily, Paul Gough - Monday, October 21, 2002
The Magazine Publishers of America Monday opened a new advertising campaign touti ...
- First Pitch To Be Thrown By Space Station Crew
Online Media Daily, Paul Gough - Friday, October 18, 2002
Thanks to an idea by Major League Baseball sponsor Radio Shack, t ...
- Virtual Ads Over The Plate At World Series
Online Media Daily, Paul Gough - Friday, October 18, 2002
Batting behind Barry Bonds – and pitching for attention – will ...
- Spot Cable Sales Up Dramatically
Online Media Daily, Paul Gough - Thursday, October 17, 2002
Nationwide spot cable buys are on track for a year of stro ...
- Celebrities Drive Recognition of Ads
Online Media Daily, Paul Gough - Wednesday, October 16, 2002
The clever use of celebrities helped push Doritos, Payless Shoes and Campbell ...
- Internet Explorer 6.0's Privacy Protocol May Hamper Advertising
Online Media Daily, Paul Gough - Monday, October 14, 2002
The P3P protocol that protects Internet Explorer 6.0 users from unwanted priva ...
- Tribune Co. Plans Red Eye To Reach Younger Readers
Online Media Daily, Paul Gough - Friday, October 11, 2002
In a new frontal assault to reach younger readers, the Chicago Tribu ...
- Internet Papers Presented At ARF Workshops
Online Media Daily, Paul Gough - Thursday, October 10, 2002
A study released during the Advertising Research Foundation's Week of Workshops sugges ...
- Company Tests Parking Meter Advertising
Online Media Daily, Paul Gough - Wednesday, October 9, 2002
What’s Park Place Media’s metric for advertising? The meter. The parking mete ...
- GenerAsian Next: Marketing To Asian Youth
Online Media Daily, Paul Gough - Monday, October 7, 2002
To advertise to America’s growing Asian youth population, be respectful of cultur ...
- State Farm, Bank of America, A. Partnership Win 3AF Awards
Online Media Daily, Paul Gough - Friday, October 4, 2002
State Farm Insurance Co., Bank of America and A. Partnership took ho ...
- Study Finds Generation Y More Ethnically Diverse
Online Media Daily, Paul Gough - Thursday, October 3, 2002
If you want to reach the ‘tweens market, you have to kn ...
- Newspapers Won’t Die Anytime Soon But They Do Need To Change
Online Media Daily, Paul Gough - Wednesday, October 2, 2002
The Internet isn’t going to kill newspapers but a study says t ...
- Professional Cycling Looks For Advertising Sponsors
Online Media Daily, Paul Gough - Tuesday, October 1, 2002
Looking for a sponsorship or advertising opportunity that has the potential ...
- Agency Profile: Michael Alan Group
Media Magazine, Paul Gough - Tuesday, October 22, 2002
Guerrilla marketing firm aims for the big time. ...
- Agency Profile: Michael Alan Group
Media Magazine, Paul Gough - Tuesday, October 22, 2002
Guerrilla marketing firm aims for the big time. ...
- Traditional Tools & Resources:
Media Magazine, Paul Gough - Tuesday, October 22, 2002
Future ToolMRI+ Connects Electronic Media Kits Bob Warrens, director of Mediamark ...
- Tools & Resources: Startup Closeup: In Touch Weekly
Media Magazine, Paul Gough - Tuesday, October 22, 2002
Magazine hopes to snag internet generation. ...
- Tools & Resources: How To... Infomercials
Media Magazine, Paul Gough - Tuesday, October 22, 2002
Direct response TV can tell a longer, more complex story. ...
- A Primer...Understanding Online Reach & Frequency
OMMA Magazine, Paul Gough - Thursday, October 24, 2002
You’ve got a client who has a product perfect for 18-to-34-year-olds. Y ...