- TV: Safer Harbor For Advertisers
MediaDailyNews, Paul Gough - Monday, June 30, 2003
With a second record-breaking upfront on the books, a lagging economy a ...
- Political Ad Spending Set To Pass 1998 Levels
MediaDailyNews, Paul Gough - Friday, June 27, 2003
In a sign that points to what many expect to be ...
- Chrysler, TiVo Cut Showcase Deal
MediaDailyNews, Paul Gough - Thursday, June 26, 2003
One of the Big Three automakers will roll out a multimedia packa ...
- Monk's Second Season Debut Goes Well
MediaDailyNews, Paul Gough - Thursday, June 26, 2003
The second season of USA's broadcast and cable hit Monk debuted ...
- Study Explores Better Ad Recall
MediaDailyNews, Paul Gough - Wednesday, June 25, 2003
An Initiative Media-Massachusetts Institute of Technology study released yesterday is digging deep ...
- CBS Wins Total Nielsens
MediaDailyNews, Paul Gough - Wednesday, June 25, 2003
In a week nearer the beginning of the summer ratings snore th ...
- GM Ad Chief Warns Media To Be More Creative
MediaDailyNews, Paul Gough - Tuesday, June 24, 2003
The head of GM's advertising said Tuesday afternoon that it was "absolu ...
- CMR Forecast Revised Upward
MediaDailyNews, Paul Gough - Tuesday, June 24, 2003
On the heels of other forecasts showing similar revisions, a leading measureme ...
- Trio Tries To Capitalize On Upfront
MediaDailyNews, Paul Gough - Monday, June 23, 2003
Digital-tier network Trio is moving into the new TV season with ...
- iVillage Plans Television Dating Show
Online Media Daily, Paul Gough - Monday, June 23, 2003
It may look like a kindler, gentler Blind Date, but it's real ...
- Spike TV Spiked, At Least For A While
MediaDailyNews, Paul Gough - Friday, June 20, 2003
It's going to be The New TNN for a while longer, ...
- Cavemen Rule on Cable Networks
MediaDailyNews, Paul Gough - Friday, June 20, 2003
A high-tech special reconstructing the history of prehistoric humans scored big ratin ...
- Arbitron Releases PPM Usage Stats
MediaDailyNews, Paul Gough - Thursday, June 19, 2003
Arbitron on Thursday afternoon released data from its yearlong Portable People Met ...
- Plastics Advocacy Group Shifts Marketing Message
MediaDailyNews, Paul Gough - Thursday, June 19, 2003
The plastics industry is finding ways to stretch its advertising dollar ...
- Proposed Bill Would Tax New York TV Commercials
MediaDailyNews, Paul Gough - Wednesday, June 18, 2003
A tax on junk food commercials? It might happen soon in N ...
- Nickelodeon Campaign Is All About Play
MediaDailyNews, Paul Gough - Wednesday, June 18, 2003
Nickelodeon's latest campaign isn't about getting children to spend more time ...
- With Injunction, SpikeTV Carries On
MediaDailyNews, Paul Gough - Tuesday, June 17, 2003
SpikeTV may have been derailed temporarily by a court injunction from filmmak ...
- NBC, CBS Vie For Summer Season
MediaDailyNews, Paul Gough - Tuesday, June 17, 2003
With a slate of reality that began after the end of t ...
- Lee Jeans Kicks Off Two Campaigns
MediaDailyNews, Paul Gough - Monday, June 16, 2003
Lee Jeans' two campaigns that kick off this summer each portray ...
- IAG: Old Navy Tops In Brand Recall
MediaDailyNews, Paul Gough - Monday, June 16, 2003
The latest iterations of the Old Navy Love Boat campaign - whi ...
- ESPN, Microsoft TV Partner For iTV Future
MediaDailyNews, Paul Gough - Friday, June 13, 2003
A deal announced at the National Cable & Telecommunication Association's show la ...
- BET Bares All For Annual Awards Show
MediaDailyNews, Paul Gough - Friday, June 13, 2003
To promote next week's Third Annual BET Awards, the network is tryi ...
- Discovery Health: Babies and More
MediaDailyNews, Paul Gough - Thursday, June 12, 2003
The Discovery Health Channel may be about more than just babies, b ...
- MTV Movie Awards Top Cable Nielsens
MediaDailyNews, Paul Gough - Thursday, June 12, 2003
The MTV 2003 Movie Awards topped Nielsen Media Research's top 10 rank ...
- CMR Says Advertising Off To a Healthy Start in 2003
MediaDailyNews, Paul Gough - Wednesday, June 11, 2003
The first quarter was better than expected to the advertising industry, ...
- PWC's Entertainment and Media Outlook: Higher CPMs
MediaDailyNews, Paul Gough - Wednesday, June 11, 2003
Led by a jump in Internet spending and an inflationary economy, ...
- CBS, NBC Virtually Tied in Total Viewers; NBC Wins in 18-49
MediaDailyNews, Paul Gough - Tuesday, June 10, 2003
NBC came in first ahead of CBS by a tenth of ...
- This Old House To Add Third Show
MediaDailyNews, Paul Gough - Tuesday, June 10, 2003
The AOL Time Warner subsidiary that owns the This Old House properti ...
- G4, Jeep Partner For Programs on Gaming Network
MediaDailyNews, Paul Gough - Monday, June 9, 2003
When Jeep wanted to reach the tech-savvy 18-34 demographic, they reached o ...
- TV Still Tops Among Kids
MediaDailyNews, Paul Gough - Friday, June 6, 2003
Television dominates among children 6-11 but don't count print out as ...