- Targeting The Small Screen
Data and Targeting Insider, Phil Leggiere - Friday, March 24, 2006
With 160 million Internet-enabled cell phones already in circulation today, the sma ...
- BT: Leveling the Playing Field?
Data and Targeting Insider, Phil Leggiere - Friday, March 10, 2006
Is behavioral targeting a "disruptive technology," one that dramatically change the onli ...
- Cookies for Sale
OMMA Magazine, Phil Leggiere - Tuesday, March 21, 2006
When it comes to Web advertising, small niche publishers face a quandar ...
- Rich Media Made Easy
OMMA Magazine, Phil Leggiere - Tuesday, March 21, 2006
Until now, rich media advertising was an activity limited to those markete ...
- On dMarc, Get Set
OMMA Magazine, Phil Leggiere - Tuesday, March 21, 2006
Plenty of high-flying enterprises have fallen by sticking too closely to wh ...
- High-Tech Comes Home
OMMA Magazine, Phil Leggiere - Tuesday, March 21, 2006
Making a cutting-edge product truly universal means domesticating it for popular consumptio ...
- Campaign Multitracking
OMMA Magazine, Phil Leggiere - Tuesday, March 21, 2006
As pay-per-click advertising has grown, the task of tracking and managing campaig ...