- Mobile Targeting: Ready to Get Serious In 2007
Data and Targeting Insider, Phil Leggiere - Friday, August 25, 2006
Tom Burgess, CEO of Third Screen, the largest mobile ad network, explai ...
- Beyond Batch And Blast: Direct Marketers Start To Get BT
Data and Targeting Insider, Phil Leggiere - Friday, August 4, 2006
The promise of e-mail as an advertising medium has been to bri ...
- Medium Plus Message
OMMA Magazine, Phil Leggiere - Thursday, August 24, 2006
The concept of opt-in marketing has so far been limited to e-mai ...
- A Clearer Display
OMMA Magazine, Phil Leggiere - Thursday, August 24, 2006
While search advertising has pioneered a real-time auctioning model for ad buyin ...