- The Mobile Challenge: Scaling The Silos
Data and Targeting Insider, Phil Leggiere - Wednesday, February 28, 2007
One of the ongoing challenges of online advertising has been to li ...
- MobileTargeting: Relating Interests And Behavior Over Time
Data and Targeting Insider, Phil Leggiere - Wednesday, February 21, 2007
In contrast to the online space -- where behavioral data is abundan ...
- The Emerging Nexus Of BT And Mobile Search
Data and Targeting Insider, Phil Leggiere - Wednesday, February 14, 2007
With over 10% of America's 200-plus million cell phone subscribers now usi ...
- Targeting And Life Stages
Data and Targeting Insider, Phil Leggiere - Wednesday, February 7, 2007
Most current approaches to behavioral targeting put all or nearly all the ...