- Keeping BT in Context
Data and Targeting Insider, Phil Leggiere - Wednesday, March 28, 2007
As curiosity and excitement about behavioral targeting continue to build, the natur ...
- Putting Demographics And Behavior In Context
Data and Targeting Insider, Phil Leggiere - Wednesday, March 21, 2007
"Know thy customer" is or should be the mantra of any advertis ...
- Beyond Keywords: New Dimensions In Search Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, March 14, 2007
The raw IQ power of search marketing has expanded exponentially over t ...
- It's the End-User, Stupid
Data and Targeting Insider, Phil Leggiere - Wednesday, March 7, 2007
Like many other innovators before them, behavioral marketers risk becoming fixated ...