- Engaging Engagement: BT Gets Passionate
Data and Targeting Insider, Phil Leggiere - Wednesday, June 27, 2007
Engagement is the concept du jour for brand advertisers and online markete ...
- Targeting Video From The Inside Out
Data and Targeting Insider, Phil Leggiere - Wednesday, June 20, 2007
Almost everyone agrees that online videos offer unparalleled opportunities for user engagemen ...
- Toward 'Open Source' BT: Conversation as Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, June 13, 2007
"Perception is reality" is a truism most successful brands understand instinctively. Y ...
- Merchandising As Targeting, Targeting As Merchandising
Data and Targeting Insider, Phil Leggiere - Wednesday, June 6, 2007
The metaphor of the auction place has captivated the online world ...