Results for July 2007
  • Targeting Relationships
    For years, behavioral marketers have been engaged in relentless, often obsessive pursuit ...
  • Widgets And BT: Charting Changes In Online Behavior
    The simplest, most fundamental rule of advertising has always been to follow ...
  • Mix and Match: Integrating The Creative In Targeting
    "Matching the right offer to the right prospect at the right time" ...
  • Unlocking Mobile BT
    Given the uniquely personal nature of consumers' relationships with their mobile devices, ...