- Targeting Multi-Modally
Data and Targeting Insider, Phil Leggiere - Wednesday, September 26, 2007
The fundamentals of behavioral targeting are simple: getting the right message ...
- When Less is More: Consensual Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, September 19, 2007
In their quest for data, marketers often lock in on browsing a ...
- Scaling Intensity: BT And Social Media
Data and Targeting Insider, Phil Leggiere - Wednesday, September 12, 2007
By now it's widely understood that the core focus of targeting ...
- Targeting Media-Sharing Behavior: The Tag's The Thing
Data and Targeting Insider, Phil Leggiere - Wednesday, September 5, 2007
The Web, as David Weinberger has written, is about reminding us ...