• Rediscovering Simplicity
    Plumbing the depths of user history information, connecting a myriad of do ...
  • Beyond Click-stream: Unraveling The Core
    The operating, usually unconscious, assumption of most behavioral targeting programs is th ...
  • Bringing BT To Main Street: Reality Check
    Like many other groups of insiders, those of us immersed in onli ...
  • BT's Next Iterations
    It's easy to remember -- but hard to believe -- how esoter ...