- BT: Time For A Reality Check
Data and Targeting Insider, Phil Leggiere - Wednesday, January 30, 2008
In just a few short years behavioral targeting has moved from ...
- Breaking The Complexity Barrier
Data and Targeting Insider, Phil Leggiere - Wednesday, January 23, 2008
For larger advertisers, behavioral targeting is no longer a "wish-list" item. It ...
- Custom-Fitting BT
Data and Targeting Insider, Phil Leggiere - Wednesday, January 16, 2008
In its still-young life, behavioral targeting has already taken the notion ...
- Channel-Agnostic Video Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, January 9, 2008
Video formats continue to proliferate nearly as fast (sometimes seemingly even faste ...
- Taking Consumer-Centricity To The Next Level
Data and Targeting Insider, Phil Leggiere - Wednesday, January 2, 2008
We've come a pretty long way in 40 years from "the medi ...